Marketing Campaign Strategy from A to Z
What you'll learn
- How to plan a digital marketing campaign from start to finish.
- Use multiple marketing channels to reach a marketing campaign goals.
- Create campaign messages that are tailored to your target audience.
- Understand how to measure a campaign
- Launch your marketing campaign with customer centric messaging
- All you need is a working computer or the Udemy mobile app for this course.
- Course is a great fit for people who are new to marketing an want to learn how to create a marketing campaign. A knowledge of basic marketing concepts (e.g. objectives, marketing channels etc.) and the role a marketer plays in a business is recommended but not required.
- A growth mindset and willingness to learn, practice and persevere!
Brought to you by real world marketers from Udemy's marketing team!
What is a “marketing campaign”? And—just as important—how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaign Strategy from A to Z walks is an introductory level course that walks you through how to create a marketing campaign and plan from start to finish.
Marketing is a key part of any business. Whether you are just getting started in marketing, have been managing an email channel, or you're an entrepreneur, Marketing Campaign Strategy from A to Z helps ensure that your campaigns are customer centric
In this course, you will:
Learn the steps involved in planning and executing a marketing campaign
How to leverage the marketing funnel to identify your marketing campaign goals
Develop a campaign strategy statement that's grounded in understanding your customer.
Use the Marketing Mix to highlight the right benefits for your audience
Introduction to digital marketing channels like email and paid ads that can be leveraged in your campaign
Develop basic A/B testing plans and learn other common marketing analytics terms.
Plan a launch a winning Marketing Campaign Strategy and Plan
Understand the components of a Creative Brief to effectively work with designers and copywriters!
This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and real-world examples that we've faced when running marketing campaigns. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills—all it takes is five minutes a day!
Why this course?
In this course we walk you through the steps we take when creating a marketing campaigns. Our course is designed to complement channel-specific marketing courses on Udemy. You’ll find that once you’ve learned the “why” and "how", you can apply it to boost the performance of any marketing campaign across any channel.
In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, you’ll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective!
Finally, you get to learn from us (Cynthia & Jasmine)! Between us, we have over ten years of marketing experience from working at companies like Udemy, Google and ebay. Moreover, we're always here to help and we believe an online course should offer more opportunities for questions and not fewer. We also bring solid classroom teaching experience to the table so we know to break down complex topics into easily digestible chunks and to make learning as fun and painless as possible!
So let’s do this! Enroll today and start marketing! We're excited to meet you.
Who this course is for:
- Students interested in learning how to create a marketing campaign across multiple digital channels.
- Students interested in the steps involved in running a marketing campaign.
- Entrepreneurs, paid acquisition marketers, email marketers, product marketers or aspiring marketers interested in better understanding campaign strategy more.
- Fans of Cynthia & Jasmine!
Hey there! I'm Jasmine and I learned everything I know about marketing by working as an Integrated Marketer for Udemy and running some of Udemy's biggest campaigns.
I graduated from UC Berkeley with degrees in Molecular Cell Biology and English Literature (I love learning!) and I've worked in public health, education, and marketing. The skills I've learned from doing marketing have given me the confidence to take on any business venture and I truly find them to be invaluable. I'm so excited to teach others what I've learned and to give back to the industry that has helped launch my career!
See you in class!
Hello hello! My name is Cynthia and I’m excited to share my knowledge on a topic I’m passionate about -- marketing.
Prior to joining Udemy, I worked at eBay where I focused on CRM marketing and was the lead subject matter expert on promotional marketing for internal business units, driving $31M+ in incremental sales. I also worked at Google where I learned the ins and outs of online advertising; managing $8 million in revenue as part of a three-person team to grow and develop 16 interactive agencies. In addition to this, I've also consulted for several small companies and non-profits on how to effectively run their online adverting marketing campaigns as well as A/B test messages on their website.
In addition to marketing, I also have a passion for international affairs and previously worked at an international development non-profit where I researched new technology tools and drafted reports on how they can be used in international development programs. This interest is reflected in my academic studies; I hold a B.A. in International Relations and Sociology from Tufts University and a M.A. in Communication, Culture and Technology from Georgetown University.
See you in class!