Marketing Basics

Marketing is vital throughout a business to give you direction, to help you to set goals and objectives to succeed
Free tutorial
Rating: 4.5 out of 5 (68 ratings)
2,273 students
50min of on-demand video
English [Auto]

Understand proven basic practices in Customer Marketing


  • No prerequisites


Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Course Objectives:

  • Define your market.

  • Know the different types of marketing and ways to use them.

  • Learn effective ways of communicating with the customer.

  • Know how to set marketing goals and strategies.

  • Recognize common marketing mistakes and know how to avoid them.

Who this course is for:

  • Small Business Owners, Self-Employed Individuals, & Corporate Leaders


Author, Business Consultant, Speaker
Dr. Kevin S. Hairston
  • 4.5 Instructor Rating
  • 906 Reviews
  • 22,524 Students
  • 5 Courses

For over 20 years Dr.Hairston worked for non profit and for profit organizations. He's native of Columbus,Ohio. He has experience serving as Executive Director of several Community Development Corporations,Vice-President of a Real Estate Investment Group,State-Wide Director for a National non-profit organization, and Senior Pastor of Living Word Bible Fellowship. An inspirational speaker/motivator who will hold your attention from the first minute on. A trainer who will help communicate organizational strategies to your group and help them stay in alignment with your organization's mission and goals.

Dr. Kevin S. Hairston is the Pastor/Founder of Living Word Bible Fellowship. He is a native of Columbus, Ohio, where he attended Columbus Public Schools. After graduating from High School, he attended The Ohio State University where he received a Bachelor of Science degree in Political Science. He later attended Trinity Lutheran Seminary where he obtained a Master's degree in Theological Studies. In 2008, he received his Doctorate in Ministry from United Theological Seminary in Dayton, Ohio.

In August of 2009 he released a book titled “Why Men Hide Behind Trees”. In the Spring of 2017, he released a new book titled "Intentional Diversity". Currently he's working on a new book called “Think Like A Woman, Act Like A Woman, Lead Like A Woman”.

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