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Marketing Automation 101
Rating: 4.2 out of 5(112 ratings)
8,767 students
Created byGregory Jenkins
Last updated 4/2020
English

What you'll learn

  • This mini course features insights from a series of interviews with various entrepreneurs and small business owners reflecting on the concept of marketing automation, including common mistakes, myths, and misconceptions.

Course content

2 sections • 11 lectures • 53m total length

  • Introduction2:48

    This first module introduces the various contributors we'll be featuring, and sets the context for the rest of the course.

  • Common Mistakes4:39

    We’ve seen countless small businesses layer automation into their processes, and here are some of the trends we recommend avoiding.

  • Getting Started4:04

    No matter how lofty your goals are, starting with small bite sized nuggets of automation will set you up for long term success.

  • Keep it Simple5:09

    In this module, Automation Ninjas CEO Kenda MacDonald shares a few of her tips for seeing success early in your marketing automation efforts.

  • Make Time2:47

    Automation requires an up front investment of your time and energy, but it’s worth it because it pays a dividend that compounds itself.

  • Pro Tips9:31

    In this video Brad, CEO of Sixth Division, shares a his thoughts on the phrase "marketing automation", and a few tips for your first day with a marketing automation platform.

  • An Opportunity2:44

    It might be tempting to try and automate things the way you had previously done them – but automation is also an opportunity to reimagine a process.

  • Three Questions5:16

    In this module Tyler Garns, CEO at Box Out Marketing, shares three important questions to ask early on in your automation journey.

  • No Robots3:16

    Automation doesn’t have to mean cold and robotic – if it’s done well it can be personal, and seamless.

  • Conclusion2:14

    Remember – automation should be an extension of what you would do anyway. It should tackle the things that don’t need to be done by a human, and allow you to spend your time doing the things that you’re best at.

Requirements

  • Course participants should be open to the idea of layering automation into their business processes.

Description

Automation doesn't have to mean cold and robotic. You can use automation to grow your business without compromising the experience you provide for your customers. This course will feature insights from a series of interviews conducted specifically to help you maximize the way you leverage automation in your business. We'll talk about where to start, what mistakes to avoid, how much time to invest, and a number of other questions that will help clarify the recipe for using automation successfully.

Who this course is for:

  • Existing business owners and entrepreneurs with an appetite for automation
  • Aspiring entrepreneurs looking to use automation to overcome resource restraints

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