Marketing
Analytics & Automation
Marketing Strategy
The Complete Marketing Attribution Course
4.4 (90 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
283 students enrolled

The Complete Marketing Attribution Course

In just a few hours, learn to maximize your marketing strategy with marketing attribution
4.4 (90 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
283 students enrolled
Created by Mel Restori
Last updated 7/2019
English
English [Auto-generated]
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The Complete Marketing Attribution Course
Current price: $62.99 Original price: $89.99 Discount: 30% off
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This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You'll understand the most common attribution models
  • You'll be able to select the best attribution model for your organization
  • Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance
Requirements
  • Familiarity with digital marketing is helpful, but not required
  • Google Analytics is used in a couple lessons of the course. If you don't have your own GA account, the course walks you through getting access to a free demo account so you can follow along
Description

In just a few hours, master a critical concept of marketing analytics: marketing attribution

We'll start with the basics:

  • Understanding digital marketing channels
  • Defining the common marketing attribution models:
    • last touch (last click)
    • first touch (first click)
    • multi-touch models: position based, linear, and decay

and work our way up to advanced topics like:

  • Selecting the best attribution model for your business
  • Understanding how offline marketing and view-through value factor into marketing attribution

This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics.

Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.

Who this course is for:
  • Marketers who want to understand more about marketing attribution and their marketing strategy
  • Marketing analysts
  • Anyone interested in marketing analytics and marketing attribution!
Course content
Expand all 14 lectures 01:43:06
+ – Marketing Attribution Basics
6 lectures 36:23
Typical Marketing Channels
Preview 08:31
What is Marketing Attribution?
03:47
Marketing Attribution Models
06:39
Marketing Attribution Models - Quiz
3 questions
Marketing Attribution Models - Quiz Solutions
03:08
Selecting an Attribution Model
10:50
Selecting an Attribution Model - Quiz
2 questions
Selecting an Attribution Model - Quiz Solutions
03:28
+ – Implementation - Tracking and Measuring Marketing Attribution
3 lectures 29:58
Tracking Attribution
11:59
Tracking Attribution - Quiz
3 questions
Tracking Attribution - Quiz Solutions
06:04
Marketing Analytics in Google Analytics
11:55
Marketing Analytics in Google Analytics - Quiz
3 questions
+ – Extensions
3 lectures 29:38
Marketing Analytics - Advanced, Part I
05:43
Marketing Analytics - Advanced, Part II
10:44
Extensions
13:11