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The Complete Marketing Attribution Course
868 students
The Complete Marketing Attribution Course
In just a few hours, learn to maximize your marketing strategy with marketing attribution
Created byMel Restori
Last updated 8/2023
English
What you'll learn
- You'll understand the most common attribution models
- You'll be able to select the best attribution model for your organization
- Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance
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Course content
5 sections • 15 lectures • 1h 44m total length
Requirements
- Familiarity with digital marketing is helpful, but not required
- Google Analytics is used in a couple lessons of the course. If you don't have your own GA account, the course walks you through getting access to a free demo account so you can follow along
Description
In just a few hours, master a critical concept of marketing analytics: marketing attribution
We'll start with the basics:
- Understanding digital marketing channels
- Defining the common marketing attribution models:
- last touch (last click)
- first touch (first click)
- multi-touch models: position based, linear, and decay
and work our way up to advanced topics like:
- Selecting the best attribution model for your business
- Understanding how offline marketing and view-through value factor into marketing attribution
This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics.
Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.
Who this course is for:
- Marketers who want to understand more about marketing attribution and their marketing strategy
- Marketing analysts
- Anyone interested in marketing analytics and marketing attribution!