Marketing and Market Research

Are you a business owner new to the world of marketing? Do you want to build a solid foundation to better understand your customers, stand out from the competition, and grow your business with purpose? This course is designed specifically for entrepreneurs and small business owners who are just starting their marketing journey and want to make informed, strategic decisions.

This beginner-level course offers a practical introduction to marketing, helping you move beyond guesswork and into structured planning. You'll learn how to identify and understand your target audience, conduct meaningful market research, and create an effective marketing plan tailored to your business goals.

In this course, you’ll explore essential topics including:

• What marketing really is and why it’s vital for your business

• How to use market research to understand your audience and refine your strategy

• The importance of knowing your competitors and how to position your business

• How to segment, profile, and cater to your customers’ needs and motivations

• Branding fundamentals and how to develop your message and visual identity

• Choosing the right marketing methods for your audience and budget

• Key considerations when setting pricing and measuring marketing success

By the end of the course, you’ll have a clear, actionable marketing plan and the confidence to make strategic decisions that support long-term growth.