Marketing Analytics Using R and Excel
What you'll learn
- Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis.
Requirements
- Basic knowledge in statistics, mathematics, programming
- Basic knowledge of using R and Excel
- Passion to learn and apply
Description
Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.
The training includes the following;
Introduction to Marketing
What is Marketing Analytics?
Marketing Metrics
Market Research and Conjoint Analysis – Overview
Case Study : Market Research
Case Study : Conjoint Analysis
Application of Machine Learning to Marketing
Who this course is for:
- Students
- Marketing professionals
- Market Researchers
- Product Managers
- Any person running a business
- Anyone interested in learning about marketing analytics
Course content
- Preview08:02
- Preview11:01
Instructor
![Ganesh D](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.6 Instructor Rating
- 360 Reviews
- 31,988 Students
- 8 Courses
I am an Entrepreneur and Instructor. I have taught thousands of students on several topics in different areas through my courses and online videos. I have 11 years experience as a Trainer. I love to share my knowledge with students. Over the years I have implemented business ideas ranging from the basics to more complex paradigms, and have acquired a bounty of knowledge that I love to share. I spend multiple months preparing my courses. My strength as a teacher comes from my ability to deconstruct complex subjects into simpler concepts. And my attention to details helps me to explain these concepts in a way that is very approachable to students. I am constantly researching, studying, and training to improve my skills. Hopefully you enjoy my courses.