Marketing Analytics Using R and Excel
3.9 (40 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,859 students enrolled

Marketing Analytics Using R and Excel

Learn how to ntroduction to Marketing ,What is Marketing Analytics and Marketing Metrics
3.9 (40 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,859 students enrolled
Created by Ganesh D
Last updated 3/2019
English
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis.
Requirements
  • Basic knowledge in statistics, mathematics, programming
  • Basic knowledge of using R and Excel
  • Passion to learn and apply
Description

Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.

The training includes the following;

Introduction to Marketing

What is Marketing Analytics?

Marketing Metrics

Market Research and Conjoint Analysis – Overview

Case Study : Market Research

Case Study : Conjoint Analysis

Application of Machine Learning to Marketing

Who this course is for:
  • Students
  • Marketing professionals
  • Market Researchers
  • Product Managers
  • Any person running a business
  • Anyone interested in learning about marketing analytics
Course content
Expand all 22 lectures 02:55:13
+ Basics of Marketing
5 lectures 33:56
Marketing Analytics
07:36
Marketing Metrics
07:16
Marketing Planning Metrics
05:22
Marketing Planning Metrics Continue
05:11
Customer Service Metrix
08:31
+ Sales Marketing
10 lectures 01:23:13
Sales Channel Management Metrics
09:00
Marketing Analitics Case Study
09:21
Marketing Analitics Case Study Continue
08:18
Case Study-NPS of Bank
10:20
Case Study-NPS of Bank Continue
11:22
Persude Parameter
07:10
What is the Costomer Service
05:56
Conjoint Analysis-Lpatop Market in India
09:03
Market Segmentation for Airlines
05:35
Market Segmentation for Airlines Continue
07:08
+ Telecom
5 lectures 39:01
Telecom Churn
09:57
Telecom Churn Continue
06:21
More on Telecom Churn
08:14
Product-Service Bundling
11:07
Alorithm
03:22