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17,606 students
Marketing Analytics Using R and Excel
Learn how to ntroduction to Marketing ,What is Marketing Analytics and Marketing Metrics
Created byExam Turf
Last updated 3/2019
English
What you'll learn
- Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis.
Explore related topics
Course content
4 sections • 22 lectures • 2h 55m total length
Requirements
- Basic knowledge in statistics, mathematics, programming
- Basic knowledge of using R and Excel
- Passion to learn and apply
Description
Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.
The training includes the following;
Introduction to Marketing
What is Marketing Analytics?
Marketing Metrics
Market Research and Conjoint Analysis – Overview
Case Study : Market Research
Case Study : Conjoint Analysis
Application of Machine Learning to Marketing
Who this course is for:
- Students
- Marketing professionals
- Market Researchers
- Product Managers
- Any person running a business
- Anyone interested in learning about marketing analytics