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30-Day Money-Back Guarantee

This course includes:

  • 3.5 hours on-demand video
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Analytics & Automation Market Research

Marketing Analytics: The Full Marketing Research Masterclass

#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert
Rating: 4.1 out of 54.1 (351 ratings)
3,240 students
Created by Business Hero
Last updated 11/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Know how to successfully prepare, conduct and analyze qualitative and quantitative research
  • Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
  • Set up their own data-driven emotion-based marketing strategies and funnels
  • Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
  • Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
  • Know how to analyze your competitor's/anyone's marketing strategies

Requirements

  • You should have computer with properly working internet access
  • You should have an open mind for new ideas and concepts

Description

Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you. 

My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy. 

In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy. 

Here is what you are going to gain from enrolling in this course…

Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs. 

You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions. 

After watching this course, you will be able to...

  1. Know how to successfully prepare, conduct and analyze qualitative and quantitative research
  2. Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
  3. Set up their own data-driven emotion-based marketing strategies and funnels
  4. Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
  5. Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
  6. Know how to analyze your competitor's/anyone's marketing strategies
  7. and much more! 

When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research. 

Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time

Also, I offer you a 30 day money back guarantee 

YOU HAVE NOTHING TO RISK BUT EVERYTHING TO GAIN! 

It’s time to take action. This offer won’t last forever. 

Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling! 

Yours sincerely, 

Leon Chaudhari 

- instructor - 

Who this course is for:

  • People who wants to become marketing analytics experts
  • Entrepreneurs who want to succeed at online and offline marketing
  • Online marketers who want to understand and improve their own marketing strategies
  • Marketing analytics experts who want to improve and broaden their skills

Course content

5 sections • 26 lectures • 3h 20m total length

  • Preview03:52
  • How you can introduce yourself
    01:29
  • Preview04:38

  • What exactly is marketing analytics?
    07:01
  • What is qualitative research?
    04:42
  • Preview14:12
  • Marketing Analytics Guide: Example questions
    19:02
  • Marketing Analytics Guide: Best 8 questions
    06:51
  • Marketing Analytics Guide: Marketing related questions
    13:40
  • Marketing Analytics Guide: Platforms & success strategies
    16:29
  • Preview06:01
  • Means-end laddering & how it works
    04:12
  • What is quantitativ research?
    01:53
  • How to create an online survey via typeform
    12:42

  • In 5 steps to your marketing strategy
    06:43
  • Preview05:43
  • Google Shopping Insights Tutorial: How to analyze product searches
    07:59
  • Analyzing consumer data from all over the world
    06:25
  • Analysis of markets with economic complexity tool
    08:05
  • Connecting the dots: Using all tools on one case example
    06:24

  • Preview05:38
  • What is your competitor's barrier to entry?
    06:01
  • How to use feedly.com effectively for keyword tracking
    04:31
  • How to analyze your competitor's website(s) with similarweb
    20:49
  • Website grading: How to use hubspot's page grader
    04:22

  • Thank you!
    01:13

Instructor

Business Hero
Professional online business education & personal support
Business Hero
  • 4.3 Instructor Rating
  • 2,439 Reviews
  • 44,525 Students
  • 25 Courses

Business Hero is an educational startup company based in Berlin, Germany. We provide business education in fields such as business development, branding, drop shipping, business research, protect management, drop shipping, business management, customer experience, marketing, sales strategies & management, and much more.

We are a team of online teachers, who teach with passion, from experience, and with an easy-to-understand way of teaching. 

PASSION: Boring online courses? NOT with us! All of our courses are taught with passion, are project-based and offer multi-media content that will not just make the courses more interesting but will also help you to remember more of what we teach. 

EXPERIENCE: All of our teachers have a professional industry background and can only teach for Business Hero if they have a proven track record of legitimate successes in their field. Many of hour teachers have given lectures at universities and/or have been active in their particular industry. 

EASY-TO-UNDERSTAND: Business Hero makes sure that all courses are UPDATED all the time and are easy to understand. Our teachers are constantly checked on quality, relevancy, correctness, comprehensiveness and more!

What we offer our students...

Certified courses in various subjects 

Expert instructors with years of experience in their field 

24/7 support for all our students, Skype calls and personal meetups (if requested) 

Additional resources and regularly updated courses 

Alumni meetups and online groupings for further exchange 

Linkedin recommendation letters for students who enrolled in our courses and completed them

and much more.

YOU HAVE NOTHING TO RISK, BUT EVERYTHING TO GAIN.

ENROLL NOW and we will see you in the course.

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