Marketing Analytics: The Full Marketing Research Masterclass
3.9 (296 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,995 students enrolled

Marketing Analytics: The Full Marketing Research Masterclass

#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert
3.9 (296 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,995 students enrolled
Created by Business Hero
Last updated 11/2017
English
English [Auto-generated]
Current price: $125.99 Original price: $179.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Know how to successfully prepare, conduct and analyze qualitative and quantitative research
  • Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
  • Set up their own data-driven emotion-based marketing strategies and funnels
  • Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
  • Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
  • Know how to analyze your competitor's/anyone's marketing strategies
Requirements
  • You should have computer with properly working internet access
  • You should have an open mind for new ideas and concepts
Description

Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you. 

My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy. 

In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy. 

Here is what you are going to gain from enrolling in this course…

Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs

You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions. 

After watching this course, you will be able to...

  1. Know how to successfully prepare, conduct and analyze qualitative and quantitative research
  2. Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
  3. Set up their own data-driven emotion-based marketing strategies and funnels
  4. Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
  5. Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
  6. Know how to analyze your competitor's/anyone's marketing strategies
  7. and much more! 

When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research. 

Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time

Also, I offer you a 30 day money back guarantee 

YOU HAVE NOTHING TO RISK BUT EVERYTHING TO GAIN! 

It’s time to take action. This offer won’t last forever. 

Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling! 

Yours sincerely, 

Leon Chaudhari 

- instructor - 

Who this course is for:
  • People who wants to become marketing analytics experts
  • Entrepreneurs who want to succeed at online and offline marketing
  • Online marketers who want to understand and improve their own marketing strategies
  • Marketing analytics experts who want to improve and broaden their skills
Course content
Expand all 26 lectures 03:20:37
+ Introduction
3 lectures 09:59

Welcome to the course "Marketing Analytics: The Full Marketing Research Masterclass". I am honored to be teaching you on Udemy and I hope you will have a great learning experience in this course! 

If I can do anything for you, let me know, I will always be here to answer all of your questions! 

But enough talking, let's start with the course!

Yours sincerely, 

Leon Chaudhari, your Business Hero on Udemy! 

Preview 03:52

I want to build an international community of students with you. In this video, I will show you, how you can introduce yourself to the course community. 

Please answer the following two questions in the Udemy Q&A section: 

  1. Where are you from? 
  2. Why are you taking this course?

Thanks again for enrolling! 

How you can introduce yourself
01:29

What will you learn in this course? In this course, we will cover everything you need to know about marketing analytics and strategies

This video will dive into the curriculum of this course and will give you an outlook on what you will be capable of doing after you finished watching this course! 

Preview 04:38
+ Marketing Analytics - The Complete Guide on Marketing Analytics & Means-end
11 lectures 01:46:45

What's the point behind marketing analytics and how does it work? In this video, I will give you a broad definition of marketing analytics and explain what it is good for. 

What exactly is marketing analytics?
07:01

Qualitative research is all about asking questions. In this lecture, we will start off talking about qualitative research by giving you a broad definition and practical examples.

After watching this video, you will know how to start to conduct qualitative research

What is qualitative research?
04:42

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file

Please make sure to take notes and to ask if you have questions. This is part 1 of 5. 

Preview 14:12

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file

Please make sure to take notes and to ask if you have questions. This is part 2 of 5. 

Marketing Analytics Guide: Example questions
19:02

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file

Please make sure to take notes and to ask if you have questions. This is part 3 of 5. 

Marketing Analytics Guide: Best 8 questions
06:51

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file

Please make sure to take notes and to ask if you have questions. This is part 4 of 5. 

Marketing Analytics Guide: Marketing related questions
13:40

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file

Please make sure to take notes and to ask if you have questions. This is part 5 of 5. 

Marketing Analytics Guide: Platforms & success strategies
16:29

What is the means-end theory and why is it so important in the 21st century. The world gets more and more emotion-based. There is a theory that takes these emotions into account and puts them into perspective: The means-end theory

In this video, I will explain what it is, its importance and how to use it! 

Preview 06:01

Now, let's have a look at a practical example to see how laddering works in the real world. I prepared a dialogue for you that we will together read out and analyze.

I attached the file(s) in the resource section. You can download them at any time! 

Means-end laddering & how it works
04:12

We already talked about qualitative research, so how does quantitativ research work then? In this video, I will show you how to conduct quantitative research and will introduce the first quantitativ research-related tools to you. 

What is quantitativ research?
01:53

This is a complete tutorial of typeform. After watching this video, you will know how to create a stunning online survey with typeform. 

You can use this survey as your tool to conduct quantitative research

How to create an online survey via typeform
12:42
+ Reverse Engineering: How to set up a marketing strategy
6 lectures 41:19

Let me show you in 5 steps how to develop any marketing strategy. I will give you a step by step guide that will teach you how to build a marketing strategy. 

In 5 steps to your marketing strategy
06:43

In this lecture, I will give you a complete tutorial on Google Trends. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using Google Trends

Preview 05:43

In this lecture, I will give you a complete tutorial on Google Shopping Insights. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using Google Shopping Insights

Google Shopping Insights Tutorial: How to analyze product searches
07:59

In this lecture, I will give you a complete tutorial on Google's Consumer Barometer. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using Google's Consumer Barometer

Analyzing consumer data from all over the world
06:25

In this lecture, I will give you a complete tutorial on OEC's market research tool. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using OEC's market research tool

Analysis of markets with economic complexity tool
08:05

Now, let's connect the dots and take all tools introduced prior in this course and use them together on one case example.

The tools covered in this lecture are: Google Shopping Insights, Google Trends, OEC's market research tool and Google's Consumer Barometer.  

Connecting the dots: Using all tools on one case example
06:24
+ Marketing analysis & tools
5 lectures 41:21

You will now learn in 6 steps how to analyze any kind of marketing strategy and copy the best bits for your marketing strategy. 

After watching this video, you will be able to judge yours and your competitor's marketing strategies

Preview 05:38

Why is your competitor struggling? Why are you struggling? 

I will answer this question in this video. After watching this video, you will know the 6 problems that you and your competitor might have which hold you back from market entry

What is your competitor's barrier to entry?
06:01

In this lecture, I will give you a complete tutorial on feedly. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using feedly

How to use feedly.com effectively for keyword tracking
04:31

In this lecture, I will give you a complete tutorial on similarweb. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using similarweb

How to analyze your competitor's website(s) with similarweb
20:49

In this lecture, I will give you a complete tutorial on Hubspot's website grader. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using Hubspot's website grader

Website grading: How to use hubspot's page grader
04:22
+ Thank you!
1 lecture 01:13

CONGRATULATIONS! You made it - Now, you officially finished the Marketing Analytics Masterclass. It was a pleasure for me to have you in the course!

If I can help you in any way, please let me know! I am always here to help. 

But now, it's time to take action!

Yours sincerely,

Leon Chaudhari 

- instructor - 

Thank you!
01:13