Marketing Analytics: The Full Marketing Research Masterclass

What's the point behind marketing analytics and how does it work? In this video, I will give you a broad definition of marketing analytics and explain what it is good for. 

Qualitative research is all about asking questions. In this lecture, we will start off talking about qualitative research by giving you a broad definition and practical examples.

After watching this video, you will know how to start to conduct qualitative research. 

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file. 

Please make sure to take notes and to ask if you have questions. This is part 1 of 5. 

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file. 

Please make sure to take notes and to ask if you have questions. This is part 2 of 5. 

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file. 

Please make sure to take notes and to ask if you have questions. This is part 3 of 5. 

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file. 

Please make sure to take notes and to ask if you have questions. This is part 4 of 5. 

I will now give you my complete guide on marketing analytics and strategies. This guide will teach you everything you need to know about marketing, sales platforms and more. You can download the file in the resource section. I am providing it as a pdf and docx file. 

Please make sure to take notes and to ask if you have questions. This is part 5 of 5. 

What is the means-end theory and why is it so important in the 21st century. The world gets more and more emotion-based. There is a theory that takes these emotions into account and puts them into perspective: The means-end theory. 

In this video, I will explain what it is, its importance and how to use it! 

Now, let's have a look at a practical example to see how laddering works in the real world. I prepared a dialogue for you that we will together read out and analyze.

I attached the file(s) in the resource section. You can download them at any time! 

We already talked about qualitative research, so how does quantitativ research work then? In this video, I will show you how to conduct quantitative research and will introduce the first quantitativ research-related tools to you. 

This is a complete tutorial of typeform. After watching this video, you will know how to create a stunning online survey with typeform. 

You can use this survey as your tool to conduct quantitative research. 

Let me show you in 5 steps how to develop any marketing strategy. I will give you a step by step guide that will teach you how to build a marketing strategy. 

In this lecture, I will give you a complete tutorial on Google Trends. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using Google Trends. 

In this lecture, I will give you a complete tutorial on Google Shopping Insights. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using Google Shopping Insights. 

In this lecture, I will give you a complete tutorial on Google's Consumer Barometer. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using Google's Consumer Barometer. 

In this lecture, I will give you a complete tutorial on OEC's market research tool. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using OEC's market research tool. 

Now, let's connect the dots and take all tools introduced prior in this course and use them together on one case example.

The tools covered in this lecture are: Google Shopping Insights, Google Trends, OEC's market research tool and Google's Consumer Barometer.  

You will now learn in 6 steps how to analyze any kind of marketing strategy and copy the best bits for your marketing strategy. 

After watching this video, you will be able to judge yours and your competitor's marketing strategies. 

Why is your competitor struggling? Why are you struggling? 

I will answer this question in this video. After watching this video, you will know the 6 problems that you and your competitor might have which hold you back from market entry. 

In this lecture, I will give you a complete tutorial on feedly. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using feedly. 

In this lecture, I will give you a complete tutorial on similarweb. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using similarweb. 

In this lecture, I will give you a complete tutorial on Hubspot's website grader. You will learn how to use it, how to conduct your research with it, generate important data and analyze it. 

After watching this video, you will be an expert in using Hubspot's website grader. 

CONGRATULATIONS! You made it - Now, you officially finished the Marketing Analytics Masterclass. It was a pleasure for me to have you in the course!

If I can help you in any way, please let me know! I am always here to help. 

But now, it's time to take action!

Yours sincerely,

Leon Chaudhari 

- instructor -