Marketing Analytics: Pricing Strategies and Price Analytics
4.1 (506 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
52,355 students enrolled

Marketing Analytics: Pricing Strategies and Price Analytics

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel
4.1 (506 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
52,355 students enrolled
Last updated 7/2020
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
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This course includes
  • 5.5 hours on-demand video
  • 4 articles
  • 33 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)
  • Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
  • Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
  • Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
  • Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
  • Learn why do prices of high tech products usually drop over time (Price Skimming)
  • Learn why airlines overbook their aitplane (Revenue Management)
  • Solid understanding of basic Marketing and pricing concepts
  • Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit
Requirements
  • You will need a PC with any version of Excel installed in it
  • Basic understanding of Excel operations like opening, closing and saving a file
Description

You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?

You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.

After completing this course you will be able to:

  • Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.

  • Increase revenue/profit of your firm by implementing revenue / profit maximizing price point using Excel solver Add-in

  • Confidently practice, discuss and understand different Pricing strategies used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.

If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:

  • Theoretical concepts and use cases of each Pricing strategy

  • Step-by-step instructions on how to arrive at revenue/profit maximizing price points in excel

  • Downloadable Excel file containing data and solutions used in each lecture

  • Class notes and assignments to revise and practice the concepts

The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman - Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.

What is covered in this course?

Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.

Let me give you a brief overview of the course

  • Section 1 - Introduction

    In this section we will learn about the course structure and the steps involved in devising a pricing strategies.


  • Section 2 - Step 1: Setting a Pricing Objective

    In this section, we will discuss about different pricing objectives that a firm


  • Section 3 - Step 2: Estimating Demand

    In this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using Excel


  • Section 4 - Step 3: Estimating Costs

    Cost curves plays an important role in profit maximizing problems. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goods


  • Section 5 - Step 4: Analyzing competitors

    In This section we will learn about analyzing competitors strategy and its effect on our pricing strategy


  • Section 6 - Step 5: Evaluating Pricing Strategies

    Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what's the thought and analytics that goes behind the decision of choosing a particular strategy.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I'll see you in lesson 1

Cheers

Start-Tech Academy

Who this course is for:
  • Anyone curious to master Pricing Analytics from beginner to advanced
Course content
Expand all 49 lectures 05:37:33
+ Step 2: Estimating Demand
9 lectures 39:25
Forms of Demand Curve
02:02
Price Elasticity Examples
00:48
Excel: Estimating Linear Demand Curve
08:04
Excel: Estimating Power Demand curve with Elasticity
05:02
Excel: Estimating Power Demand Curve with points
03:24
Subjective Demand curve
01:38
Demand curve
1 question
Excel: Estimating Subjective Demand Curve
02:47
Excel: Maximizing Revenue using Excel Solver
08:04
Here's your first assignment: Estimate the demand curve for the product using the given information.
Assignment 1: Estimate Demand curves
1 question
+ Step 3: Estimating Costs
4 lectures 19:06
Estimating the cost function
05:47
Excel: Modeling Cost Function and Maximizing Profit
06:47
Including effect of complementary goods
01:17
Excel: Effect of complementary goods
05:15
Complementary Goods
1 question
+ Step 5a : Price Bundling Strategy
6 lectures 51:27
Price Bundling
07:13
Types of Bundling
08:50
The Bundling Problem
04:19
Excel: Solving Bundling problem Part 1
14:03
Excel: Solving Bundling problem Part 2
08:15
Excel: Solving Bundling problem (Price Reversal)
08:47
Use mixed bundling strategy to Maximize profit.
Assignment 2: Bundling
1 question
+ Step 5b: Non-Linear Pricing Strategies
6 lectures 40:33
Non-Linear Pricing Strategies
03:30
Willingness to Pay of customers
03:41
Example Problem Statement
01:06
Excel: Standard Quantity Discounts
21:48
Excel: Non-Standard Quantity Discounts
06:21
Excel: Two-Tier Pricing
04:07
Quiz
1 question
Compare the profitability when a single price point is used vs two part pricing.
Assignment 3: Two part pricing
1 question
+ Step 5c: Price Skimming
2 lectures 16:10
Price Skimming Strategy
05:36
Excel: Price Skimming Strategy
10:34
Non-linear Pricing
2 questions
+ Step 5d: Revenue Management
3 lectures 19:21
Revenue Management
03:35
Quiz
1 question
Excel: Handling Uncertainity
07:00
Appendix: Using Lookup functions
08:46
+ Appendix 1: Excel crash course
12 lectures 02:15:26
Mathematical Formulas
19:11
Textual Formulas
17:25
Logical Formulas
11:24
Date-Time Formulas
07:07
Lookup Formulas ( V Lookup, Hlookup, Index-Match )
08:46
Data Tools
19:07
Formatting data and tables
18:00
Pivot Tables
08:25
Excel Charts: Categories of messages that can be conveyed
04:34
Elements of charts
05:32
The Easy way of creating charts
03:17
Bar and column charts
12:38