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Marketing Marketing Analytics & Automation Pricing

Marketing Analytics: Pricing Strategies and Price Analytics

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel
Rating: 3.9 out of 53.9 (637 ratings)
66,692 students
Created by Start-Tech Academy
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)
  • Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
  • Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
  • Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
  • Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
  • Learn why do prices of high tech products usually drop over time (Price Skimming)
  • Learn why airlines overbook their aitplane (Revenue Management)
  • Solid understanding of basic Marketing and pricing concepts
  • Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit

Requirements

  • You will need a PC with any version of Excel installed in it
  • Basic understanding of Excel operations like opening, closing and saving a file

Description

You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?

You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.

After completing this course you will be able to:

  • Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.

  • Increase revenue/profit of your firm by implementing revenue / profit maximizing price point using Excel solver Add-in

  • Confidently practice, discuss and understand different Pricing strategies used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.

If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:

  • Theoretical concepts and use cases of each Pricing strategy

  • Step-by-step instructions on how to arrive at revenue/profit maximizing price points in excel

  • Downloadable Excel file containing data and solutions used in each lecture

  • Class notes and assignments to revise and practice the concepts

The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman - Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.

What is covered in this course?

Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.

Let me give you a brief overview of the course

  • Section 1 - Introduction

    In this section we will learn about the course structure and the steps involved in devising a pricing strategies.


  • Section 2 - Step 1: Setting a Pricing Objective

    In this section, we will discuss about different pricing objectives that a firm


  • Section 3 - Step 2: Estimating Demand

    In this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using Excel


  • Section 4 - Step 3: Estimating Costs

    Cost curves plays an important role in profit maximizing problems. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goods


  • Section 5 - Step 4: Analyzing competitors

    In This section we will learn about analyzing competitors strategy and its effect on our pricing strategy


  • Section 6 - Step 5: Evaluating Pricing Strategies

    Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what's the thought and analytics that goes behind the decision of choosing a particular strategy.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I'll see you in lesson 1

Cheers

Start-Tech Academy

Who this course is for:

  • Anyone curious to master Pricing Analytics from beginner to advanced

Course content

11 sections • 50 lectures • 5h 42m total length

  • Preview02:22
  • Course Resources
    00:08

  • Preview02:55
  • This is a milestone!
    03:31
  • Preview07:10
  • Quiz
    1 question

  • Preview07:36
  • Forms of Demand Curve
    02:02
  • Price Elasticity Examples
    00:48
  • Excel: Estimating Linear Demand Curve
    08:04
  • Excel: Estimating Power Demand curve with Elasticity
    05:02
  • Excel: Estimating Power Demand Curve with points
    03:24
  • Subjective Demand curve
    01:38
  • Demand curve
    1 question
  • Excel: Estimating Subjective Demand Curve
    02:47
  • Excel: Maximizing Revenue using Excel Solver
    08:04
  • Assignment 1: Estimate Demand curves
    1 question

  • Estimating the cost function
    05:47
  • Excel: Modeling Cost Function and Maximizing Profit
    06:47
  • Including effect of complementary goods
    01:17
  • Excel: Effect of complementary goods
    05:15
  • Complementary Goods
    1 question

  • Analyzing Competitors
    02:34

  • Price Bundling
    07:13
  • Types of Bundling
    08:50
  • The Bundling Problem
    04:19
  • Excel: Solving Bundling problem Part 1
    14:03
  • Excel: Solving Bundling problem Part 2
    08:15
  • Excel: Solving Bundling problem (Price Reversal)
    08:47
  • Assignment 2: Bundling
    1 question

  • Non-Linear Pricing Strategies
    03:30
  • Willingness to Pay of customers
    03:41
  • Example Problem Statement
    01:06
  • Excel: Standard Quantity Discounts
    21:48
  • Excel: Non-Standard Quantity Discounts
    06:21
  • Excel: Two-Tier Pricing
    04:07
  • Quiz
    1 question
  • Assignment 3: Two part pricing
    1 question

  • Price Skimming Strategy
    05:36
  • Excel: Price Skimming Strategy
    10:34
  • Non-linear Pricing
    2 questions

  • Revenue Management
    03:35
  • Quiz
    1 question
  • Excel: Handling Uncertainity
    07:00
  • Appendix: Using Lookup functions
    08:46

  • Mathematical Formulas
    19:11
  • Textual Formulas
    17:25
  • Logical Formulas
    11:24
  • Date-Time Formulas
    07:07
  • Lookup Formulas ( V Lookup, Hlookup, Index-Match )
    08:46
  • Data Tools
    19:07
  • Formatting data and tables
    18:00
  • Pivot Tables
    08:25
  • Excel Charts: Categories of messages that can be conveyed
    04:34
  • Elements of charts
    05:32
  • The Easy way of creating charts
    03:17
  • Bar and column charts
    12:38

Instructor

Start-Tech Academy
1,700,000+ Enrollments | 4+ Rated | 160+ Countries
Start-Tech Academy
  • 4.4 Instructor Rating
  • 36,109 Reviews
  • 941,878 Students
  • 38 Courses

Start-Tech Academy is a technology-based Analytics Education Company and aims at Bringing Together the analytics companies and interested Learners. 
Our top quality training content along with internships and project opportunities helps students in launching their Analytics journey. 

Founded by Abhishek Bansal and Pukhraj Parikh.

Working as a Project manager in an Analytics consulting firm, Pukhraj has multiple years of experience working on analytics tools and software. He is competent in  MS office suites, Cloud computing, SQL, Tableau, SAS, Google analytics and Python.

Abhishek worked as an Acquisition Process owner in a leading telecom company before moving on to learning and teaching technologies like Machine Learning and Artificial Intelligence.


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