Marketing Analytics Made Simple With Google Analytics

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Discover Google Analytics and its three core stages—acquisition, behavior, and conversion—through data that illuminate website performance and inform marketing decisions in online campaigns.

Understand how Google Analytics collects and organizes website data to generate clear reports for marketing decisions. Set up a Google Analytics account and embed the JavaScript snippet.

Set up a Google Analytics account and property, copy the tracking script, and paste it into your website or WordPress plugin to start collecting data for marketing decisions.

Explore the basic structure of Google Analytics, including accounts, properties, and views, and learn how dashboards, metrics, and traffic sources reveal how users interact with your site.

Explore real time analytics in Google Analytics, showing current active users, pages, location, traffic sources, goals, and events to monitor website activity and inform immediate marketing actions.

Understand how Google Analytics counts sessions: a session starts at a visit and ends after 30 minutes of inactivity, possibly creating new sessions.

Explore audience understanding in Google Analytics by examining active users, demographics, language, location, and engagement, and learn to compare segments, create benchmarks, and measure lifetime value.

Learn cohort analysis through a simple daily user example in Google Analytics, measuring how many users visit on day one and return on day two and beyond.

Explore acquisition in Google Analytics to see where new users come from, including organic search, social media such as Instagram, Facebook, and Twitter, and referrals from other sites.

Explore Google Analytics behavior reports and live data to understand visitor actions, page views, unique page views, bounce rate, exits, landing pages, and timing, and compare data across dates.

Explore conversion reports in Google Analytics to see goal completion, set and visualize goals, and analyze e-commerce funnels to optimize marketing performance.

Learn how to create and use views in Google Analytics to filter traffic, exclude employees by IP, and tailor data by country with predefined and custom views.

Learn to customize your Google Analytics dashboard by adding widgets, choosing metrics like sessions and users, importing templates, and arranging layouts for tailored insights.

Learn how to use Google Analytics annotations to log campaign notes, link traffic sources to audiences, and connect notes with changes in site users.

Create and analyze a custom audience in Google Analytics by defining audiences by behavior— all users, new users, returning users— and use remarketing to re-engage visitors who left your site.

Create and compare custom segments in Google Analytics, applying, modifying, and analyzing combinations like mobile traffic versus all users, using audience, language, and device filters.

Learn how to set up goals and funnels in Google Analytics, defining destinations, durations, and conversions to measure goal completion and value across your site.

Set up and manage goals in Google Analytics, define destination pages, and track conversions from landing pages to campaigns while understanding the limit of 20 goals.

Explore how events capture user actions on websites and apps and how goals track conversions in Google Analytics. Learn to use destination goal, landing page, and subscriptions to measure outcomes.

Learn to connect Google Search Console with Google Analytics to view search data in acquisition reports. The video guides linking, data sharing, and site verification for a complete integration.

Explore attribution models that assign conversion credit across channels like Google, Facebook, social media, and email marketing, including first, last, equal, and customizable approaches for Google Analytics.

Set up custom alerts in Google Analytics to email you when key metrics cross thresholds, such as 1,500 users. Monitor changes like a 10 percent daily increase without opening analytics.

Learn how to import data, including Facebook ads, into Google Analytics by uploading properly formatted files and mapping source, medium, and campaign data for acquisition insights.

Learn to use the tool bar in Google Analytics to explore audience and behavior reports, customize and export data, and share insights, with scheduled reports by frequency.

Explore the basic views in Google Analytics, including real-time, audience, behavior, and conversion reports, and learn to navigate acquisition, segments, devices, and time dimensions to analyze website data.

Understand the difference between dimensions and metrics in Google Analytics, where dimensions are attributes and metrics are numeric measurements, and how their combination yields meaningful analytics.

Explore how to use secondary dimensions in Google Analytics to break down metrics by gender, source, and social channels, enabling in-depth audience analysis and clearer insights.

Follow a five-step process to identify the relevant identities in the document, analyze the issue, search and navigate sources, define the segment, and deliver an expert report with timely disclosure.

Identify users who did not use English in the last 15 days by navigating to language under audience, creating a time segment, and calculating the 2.94% share.

Explore practical cases analyzing how user language impacts bounce rate in Google Analytics, using segments to compare English and other languages and interpret audience behavior.

Learn to analyze language and device usage of website visitors by building segments in Google Analytics and uncover how different language groups access your site on mobile.

Apply a five-step process to identify new users by percentage over the last three months, using segments, traffic sources, and reports in Google Analytics.

Apply practical cases in marketing analytics with Google Analytics to analyze conversion, segments, and new users, using reports and data to understand e-commerce performance.

Explore the most used Google Analytics reports and insights to focus your business analysis on about 50 key reports.

Learn the most used Google Analytics reports, apply segments and exclusions, and analyze Android device data, new users, and sessions to optimize advertising and business performance.

Explore how to use Google Analytics acquisition reports to compare channels such as organic search, social media, and Instagram stories, and toggle between users and sessions to reveal traffic sources.

Explore the most used reports in Google Analytics 3, focusing on behavior by pages, navigation paths, entrances, and how users move from the home page to other site pages.

Explore the most used reports in Google Analytics 4 for evaluating landing pages, including how visitors arrive, which landing pages perform best, and how campaigns influence engagement.

Explore how conversion goals populate reports in Google Analytics, track goal completions, and measure engagement and checkout behavior to optimize conversions.

Learn to create and customize custom reports and dashboards in Google Analytics, edit metrics and dimensions, export insights, and tailor audience data for actionable marketing insights.

Learn to build your own custom reports in Google Analytics by creating custom metrics and dimensions, naming exclusions, and organizing data with groups to analyze audience and acquisition trends.

Create and customize Google Analytics reports by selecting dimensions like category, source, gender, and ethnicity, using filters and segments to analyze new and total users.

Explore custom reports in Google Analytics by adding multiple dimensions, including primary and secondary dimensions, to build flexible matrices for comparing sources, medium, and user metrics.

Customize and export Google Analytics reports, control the data shown (as 10 or 50 records), and share results with clients using advanced options.

Explore custom reports in Google Analytics to analyze user behavior by date and time, track new users and bounce rates, and gain city-level insights with precise time granularity.

Learn to use the customization feature to create custom landing page reports, track metrics such as users, new users, and bounce rate, and measure campaign goals in Google Analytics.

Learn how regular expressions enable precise audience segmentation in analytics by crafting patterns to include or exclude sources like Google and YouTube, using segment gates and logical operators.

Explore how to create custom reports and audiences and view behavior and attribution data in Google Analytics. Learn practical tips on segmentation, property and user management, and scheduling emails.

Explore a growing library of free marketing analytics courses, including Google Analytics, with no signup or fees; click a course to start learning right away.

Learn to navigate Google Analytics resources, including the YouTube channel, blogs, and forums, and review updates on bot traffic remediation, data import, attribution, and the 2026 releases.