Marketing Analytics for Beginners

Name: Marketing Analytics for Beginners
Rating: 4.2 (44 reviews)

Learn how to track KPIs, set up Google Analytics, build dashboards, and measure campaign performance with confidence.

Created byRitu Singh

Last updated 7/2025

English

English [Auto],

What you'll learn

Understand what marketing analytics is and why it matters in digital marketing.
Identify and track essential KPIs (Key Performance Indicators) for different marketing channels.
Navigate the Google Analytics interface and interpret key reports.
Set up and configure Google Analytics for a website or campaign.

Course content

5 sections • 21 lectures • 7h 24m total length

Introduction5:34
Explore the introduction to marketing analytics for beginners through data driven insights, ROI and budget optimization, and audience segmentation, using hands-on lessons with Google Analytics, Excel, and Tableau.

What Is Marketing Analytics?19:24
Marketing analytics turns multi-channel data into actionable insights, enabling data driven decisions that optimize spend, understand customers, and demonstrate ROI.
Key Metrics Every marketer Should Know21:16
Discover essential marketing KPIs for data driven growth, including brand awareness, conversion, pipeline, retention, and ROI, with guidance on MQLs, SQLs, CAC, and CLV.
What are KPIs and how to set them17:18
Discover how key performance indicators (KPIs) measure progress toward strategic goals, how to set smart targets, choose relevant metrics, and track performance with dashboards and reporting.
Choosing the right KPIs22:11
Identify and implement the right KPIs for different marketing goals along the customer journey, aligning metrics like ROI, CAC, CLV, churn rate, and NPS with business objectives.
Types of marketing data27:24
Explore online versus offline marketing data to build a unified customer journey view, using first-party data, attribution, and integrated strategies to optimize return on investment across channels.
Analysing email marketing performance19:04
Analyze email performance using delivery, open, click-through rate, and conversion metrics to tailor content and timing. Leverage segmentation, list hygiene, and Apple Mail Privacy Protection to improve deliverability and ROI.
How to analyze trends and patterns22:47
Learn to analyze trends and patterns using time series decomposition, regression, and visualization to forecast outcomes and inform data driven marketing decisions.

Introduction to google analytics25:27
Explore Google Analytics 4, a cross-device, privacy-centric analytics platform that replaces universal analytics with an event-based data model, data streams, and machine learning insights for unified web and app measurement.
Setting up a google analytics account19:51
Learn to set up GA4 analytics for web and app tracking, configure data streams and conversions, and leverage Google Ads, Search Console, Data Studio, and BigQuery for actionable marketing insights.
Social media analytics basics20:38
Master social media analytics fundamentals to measure performance, unlock audience insights, and drive data-driven decisions that optimize engagement, reach, sentiment, and ROI across campaigns.
Key performance indicators for digital marketing success26:47
Explore how to set and track marketing KPIs across SEO, social media, and email to drive data-driven optimization, show ROI, and align initiatives with business goals.
Understanding users ,sessions and bounce rate21:20
Explore core web analytics metrics, including users, sessions, and bounce rate, and learn to optimize website performance and user engagement.
Visualizing campaign data with charts and graphs20:35
Visualize campaign data with charts and graphs to transform raw marketing metrics into actionable insights, drive smarter decisions, and enhance stakeholder communication.
UTM parameter and how to use them23:50
Track and optimize digital campaigns with UTM parameters, six identifiers that reveal traffic sources, campaigns, and mediums, and ensure consistent naming for reliable analytics.

What is a marketing dashboard21:53
Explore what a marketing dashboard is, centralizing cross-channel metrics into real-time insights that empower data-driven decisions and ROI.
Designing a simple KPI dashboard22:21
Create a simple KPI dashboard that consolidates key metrics into a single visual interface for real time, data driven decisions. Apply clarity and appropriate visualizations to monitor progress toward goals.
Tools for dashboard creation22:16
Explore tools for dashboard creation, compare leading options like Google Data Studio, Excel, Power BI, and Tableau, and learn data connectivity, real-time updates, and collaboration best practices.
Navigating the google analytics dashboard20:27
Navigate the GA4 dashboard to access real-time metrics, life cycle reports, and AI-powered insights, then use exploration, funnel and path analyses to optimize campaigns and user journeys.

Tracking paid and campaigns25:06
Track paid ad campaigns across Google Ads and Meta to maximize ROI with precise tracking, attribution, UTMs, and real-time optimization.
Tracking traffic sources and campaign performance18:37
Track traffic sources and campaign performance to optimize your digital strategy. Learn to analyze sources, use UTM parameters, and evaluate metrics like conversion rate, ROI, and engagement.

Requirements

No prior experience in marketing or analytics is required.
Basic computer skills (browsing the web, using spreadsheets).
Access to a Google account (for Google Analytics and Looker Studio).
A website or access to one (optional, but useful for hands-on practice).

Description

Marketing Analytics for Beginners is designed to help you build a solid foundation in tracking, measuring, and analyzing marketing performance—even if you have no prior experience. Whether you're a small business owner, aspiring marketer, freelancer, or student, this course will teach you how to use data to make smarter marketing decisions.

You’ll start by learning the basics—what marketing analytics is, why it matters, and how to set meaningful KPIs. Then we’ll dive into the most essential tools and concepts, including how to set up and use Google Analytics, interpret key website metrics, and create simple dashboards to visualize your performance. You’ll also learn how to track the success of your campaigns using UTM parameters, and understand the difference between paid, organic, and referral traffic.

By the end of the course, you'll feel confident reading reports, spotting trends, and making data-backed decisions. You’ll be able to answer questions like: Where is my traffic coming from? What’s driving conversions? And how can I improve my marketing strategy?

This is a hands-on course with real-world examples, guided walkthroughs, and no technical jargon. You don’t need a background in data or coding—just a willingness to learn and apply what you discover.

Join today and start using marketing data to grow your brand, optimize your efforts, and stand out in the digital world!

Who this course is for:

Aspiring digital marketers who want to understand how data drives marketing decisions.
Small business owners or entrepreneurs who want to track and improve their marketing performance.
Marketing students and freshers looking to build practical, job-ready skills.
Freelancers and content creators who want to measure the impact of their campaigns.
Anyone curious about marketing metrics, dashboards, or Google Analytics—no prior experience needed.

Marketing Analytics for Beginners

What you'll learn

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Course content

Introduction1 lecture • 6min

Foundations of Marketing Analytics7 lectures • 2hr 29min

Google Analytics Basics7 lectures • 2hr 38min

Dashboards and Reporting4 lectures • 1hr 27min

Campaign Analytics in Action2 lectures • 44min

Requirements

Description

Who this course is for: