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Marketing Analyst: Learn Sales Forecasting & Market Analysis
Role Play
Rating: 4.4 out of 5(24 ratings)
641 students

Marketing Analyst: Learn Sales Forecasting & Market Analysis

Mastering AI-Driven Sales Forecasting, Market Analysis, customer Segmentation, Predictive Analytics ML models in Python.
Created byTemotec Academy
Last updated 5/2026
English
English [Auto],

What you'll learn

  • Analyze Market Trends with Python Identify and analyze key market trends and consumer behaviors using Python tools.
  • Develop Sales Forecasting Models Build predictive models to forecast sales and understand their impact on marketing strategies.
  • Leverage Data for Market Insights Extract, manipulate, and visualize data to generate valuable market insights and recommendations.
  • Apply Statistical Methods to Market Analysis Utilize statistical techniques to assess market potential and optimize marketing efforts.

Course content

9 sections91 lectures9h 32m total length
  • Introduction to Pandas for Marketing Data Analysis6:29

    Leverage pandas for marketing data analysis to load and inspect a dataset, uncovering demographics, revenue, churn, and campaign performance while highlighting metrics like revenue per customer, CAG, CTR, and CLV.

  • Assignment Solution0:58
  • Exploratory Data Analysis10:57

    Explore the marketing data with exploratory data analysis, using summary statistics and visualizations to reveal age, income, and revenue distributions, channel performance, correlations, and scatter plots.

  • Assignment Solution1:02
  • Marketing Metrics6:03

    Explore marketing metrics through data analysis, computing CLV, ROMI, CTR, CR, and churn from a real dataset, and visualize distributions and relationships across channels.

  • Customer Segmentation Overviewing7:45

    Explore customer segmentation within marketing data analysis by grouping customers based on age, income, purchase frequency, and revenue to enable targeted marketing strategies and enhanced customer engagement.

  • Visualization of the Marketing Campaigns using Python7:44

    Visualize marketing campaign performance with Python to analyze revenue, costs, CTR, and impressions versus clicks, using data preparation and plotting to derive data-driven insights for marketing strategy.

  • Automating Marketing Analysis in Python5:14

    Automate marketing data analysis with Python functions to streamline tasks, ensure accuracy, and scale insights. Create reusable functions for ROI, campaign reports, and data cleaning to reveal actionable strategy.

  • Identifying Marketing Data Inconsistencies using Python5:17

    Learn to identify and fix inconsistencies in marketing data using python, including missing values, duplicates, outliers, and incorrect data types, with practical detection methods.

  • Resolving Inconsistencies in Marketing Data using Python5:38

    Learn to clean marketing data with Python by resolving inconsistencies: handle missing values with imputation or removal, remove duplicates, manage outliers, and correct data types for reliable analysis.

  • Designing an AB Test for Marketing Data in Python.5:56

    Design and analyze an a/b test in Python to compare marketing elements, compute conversion rates, and assess significance with a chi-square test.

  • Designing an AB Test for Marketing Data with Segmentation in Python.7:01

    Design and analyze an AB test with segmentation in Python to tailor marketing by age groups, compute conversion rates, and test significance with chi-square analyses.

  • Calculating Lift & Significance Testing for Marketing Data in Python.5:45

    Calculate lift and significance testing from ab test data to compare conversion rates between control and treatment groups, using a chi-square test and p-value to drive data-driven insights.

  • ALL Codes & Data used in This Module Attached to this lecture Resource Section.0:02

Requirements

  • Basic understanding of marketing concepts.
  • Familiarity with Python programming (e.g., variables, loops).
  • Access to a computer with Python installed.
  • No advanced data analysis experience required, as foundational concepts will be covered.

Description

Welcome to Comprehensive Marketing Data Analysis and YouTube Analytics using Python, an in-depth, hands-on course designed to equip you with the practical skills needed to leverage Python for marketing data analysis and analytics across various platforms. This course covers a wide range of topics, from YouTube Analytics and Marketing Data Analysis to more advanced case studies using machine learning in marketing, customer segmentation, churn detection, and AB testing. Whether you're a marketing professional, data analyst, or a Python enthusiast, this course will take you from beginner to advanced levels, empowering you to make data-driven decisions in marketing.


Learning Outcomes:

  • Collect, process, and analyze marketing data and YouTube insights using Python.

  • Build and evaluate predictive models to forecast sales, detect churn, and segment customers.

  • Visualize complex metrics and create maps for geographical insights.

  • Perform sentiment analysis, network analysis, and AB testing for data-driven marketing decisions.

Requirements:

  • Basic Python programming knowledge is helpful but not required.

  • No prior marketing or data analysis experience needed; all concepts are introduced from scratch.

Intended Audience: This course is ideal for aspiring data analysts, marketers, and professionals who want to enhance their Python skills in a marketing context. It offers insights into YouTube Analytics, customer segmentation, and machine learning for marketing, empowering you to excel in the data-driven marketing field.

Who this course is for:

  • This course is ideal for marketing professionals, business analysts.
  • Aspiring data-driven marketers who want to expand their analytical skills.
  • Whether you’re new to Python or looking to enhance your marketing insights with data.
  • This course will provide the knowledge and practical experience needed to make informed marketing decisions.