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Marketing 4.0: The Shift From Traditional To Digital
Rating: 3.5 out of 5(7 ratings)
319 students

Marketing 4.0: The Shift From Traditional To Digital

Towards Excellence!
Created byDr. Dheeraj Mehrotra
Last updated 1/2025
English
English [Auto],

What you'll learn

  • New Marketing Strategies

Explore related topics

Course content

1 section • 11 lectures • 42m total length

  • Introduction1:49

    Explore Marketing 4.0 as the shift from traditional to digital, activating strategy through research and the principles that blend online engagement with offline connections between sellers and buyers.

  • Internet Marketing1:01

    Explore how marketing 4.0 shifts from traditional to digital by engaging potential and active customers through blogging, comments, posts, and Instagram reflections, with constant communication and relevant content.

  • Netizens- The New Market!4:05

    Discover how Marketing 4.0 blends traditional and digital strategies to engage netizens, build brand visibility, and turn feedback into lasting customer relationships across offline and online channels.

  • The Customer Behaviour Online1:52

    Learn how SEO, social media, email, and websites influence over 90 percent of business, with traffic driven by engaging comments and timely offers, and how customer connection fuels economic growth.

  • Marketing 4.0 Strategies4:35

    Explore how digital marketing uses the internet to reach consumers through search engine optimization, pay-per-click, email, social media, and keywords, powered by data, artificial intelligence, and automation.

  • Then Novel Approach!4:50

    Explore Kotler's marketing evolution from 1.0 to 4.0, focusing on target markets, segmentation, ROI, and delivering genuine value through digital strategies and social media.

  • Exploring the Experience!3:41

    Explore online consumer behavior through demographics, psychographics, and lifestyle to define target audiences and drive digital sales, with insights on pandemic effects and social media influence.

  • Understand Going Digital5:25

    Explore how marketing 4.0 leverages social media, online platforms, and digital footprints to boost brand awareness, online availability, and consumer engagement for startups.

  • Marketing via feedback and Connect7:31

    Learn to drive positive online reviews with timely, open-ended feedback, identify right moments in the buyer journey, and view negative reviews as growth opportunities.

  • Conclusion1:47

    Explore how online marketing uses videos, blogs, and testimonials to convert customers and build trust via a positive review system.

  • Bonus5:41

    Discover how the digital shift reshapes education in the 21st century, leveraging artificial intelligence (AI), virtual reality (VR), and gamified, personalized learning to create immersive, accessible classroom experiences.

Requirements

  • A passion to learn for the new age

Description

The course modulates the priority towards the new-age spectrum of Marketing 4.0, which is governed via e-commerce. The practical shift is reflected through marketing that explores the internet and online-based digital technologies to promote products and services in the new age. The module also reflects how Digital Marketing will remain the most potent way of Marketing in the future. The activation is a priority to explore commerce in the best way possible.

The course modulates the priority towards the new-age spectrum of Marketing 4.0 which is governed via e-commerce. The practical shift is reflected through the component of marketing that explores the  internet and online based digital technologies  to promote products and services in the new age. The module also reflects how Digital Marketing will remain as the most powerful way of Marketing in the future. The activation is towards a priority to explore commerce the best way possible.

The course modulates the priority towards new age spectrum of Marketing 4.0 which is governed via e-commerce. The practical shift is reflected through the component of marketing that explores the  internet and online based digital technologies  to promote products and services in the new age. The module also reflects how Digital Marketing will remain as the most powerful way of Marketing in the future. The activation is towards a priority to explore commerce the best way possible.

Make learning a priority guys. Cheers.

Who this course is for:

  • Individuals/ Consumers/ Sales/ Marketing Professionals

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