Marketing 101: The Principles of Marketing

An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing"
Free tutorial
Rating: 4.5 out of 5 (146 ratings)
2,869 students
33min of on-demand video
English
English [Auto]

Understanding the Marketplace and Customer
Create a value-driven marketing strategy
Construct a marketing program
Engage customers and create relationships
Receive value back from the customer
Future outlook and social media marketing
Case Studies

Requirements

  • No, this course if for anyone who's interested in marketing

Description

An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing". Check it out, it's free!


After completing this course, you will understand the basics of what it takes to conduct marketing in today's world.

This course will lead you through:

  • Understanding the Marketplace and Customer

  • Create a value-driven marketing strategy

  • Construct a marketing program

  • Engage customers and create relationships

  • Receive value back from the customer

  • Future outlook and social media marketing

  • Case Studies


Music by bensound

Who this course is for:

  • College/University Students
  • Anyone who wants to learn the principles of marketing

Instructor

International Business Student and multipotential
Lennart Fuchs
  • 4.5 Instructor Rating
  • 146 Reviews
  • 2,869 Students
  • 1 Course

A self-starting international business student with great teamwork, presentation, and English skills.

Tech-savvy, multipotential and a quick learner. I love Business and sharing what I know! During my projects, I make sure to keep everyone up to speed at all times. I hand debriefings and presentations whenever needed.

I have been interested in Business since the end of high-school, so I started to study it and realize my dream. This is the kind of passion I now want to share with you, to get away from, the dry and textbook-style seminars you're tired of.

I am certified in Business English by the London Chamber of Commerce & Industry. I passed my International Business studies with the honor grade "cum laude".

I am a hands-on kind of guy, which is why I have a practical example up my sleeve for anything I teach.

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