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Keep shoppingMarketing 101: The Principles of Marketing
7,853 students
Marketing 101: The Principles of Marketing
An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing"
Created byLennart Fuchs
Last updated 4/2020
English
What you'll learn
- Understanding the Marketplace and Customer
- Create a value-driven marketing strategy
- Construct a marketing program
- Engage customers and create relationships
- Receive value back from the customer
- Future outlook and social media marketing
- Case Studies
Explore related topics
Course content
3 sections • 7 lectures • 33m total length
Requirements
- No, this course if for anyone who's interested in marketing
Description
An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing". Check it out, it's free!
After completing this course, you will understand the basics of what it takes to conduct marketing in today's world.
This course will lead you through:
Understanding the Marketplace and Customer
Create a value-driven marketing strategy
Construct a marketing program
Engage customers and create relationships
Receive value back from the customer
Future outlook and social media marketing
Case Studies
Music by bensound
Who this course is for:
- College/University Students
- Anyone who wants to learn the principles of marketing