Marketing 101 for Self-Published Authors
What you'll learn
- Marketing 101: What is Marketing? (Most People Get This Wrong!)
- The 4 Ps of Marketing: Product, Pricing, Place, and Promotions
- How the 4 Ps of Marketing Apply to Self-Published Authors
- Marketing 101: Utilizing the 4 Ps to Create a Great Marketing Plan
- A Deeper Dive Into the 4 Ps: PRODUCT
- A Deeper Dive Into the 4 Ps: PRICING
- A Deeper Dive Into the 4 Ps: PLACE
- A Deeper Dive Into the 4 Ps: PRODUCT
Requirements
- None
Description
Many self-published authors don't have a background in marketing. And yet, marketing is one of the core skills required of self-published authors looking to build a writing career.
Marketing 101 for Self-Published Authors gives you a foundational understanding of the principles upon which marketing strategies, tactics, and campaigns are built. I walk through the 4 Ps of Marketing and how they apply specifically to self-published authors.
I have over 20 years of experience in marketing, a degree in marketing, an MBA, and I've written an Amazon top selling novel. I understand how confusing marketing can get!
In Marketing 101 for Self-Published Authors, we start with the basics:
What is marketing?
What's the objective of marketing?
What are the 4 Ps of Marketing and what makes them important?
How should self-published authors address Product, Pricing, Place, and Promotion?
I cover all those things so that you can think about your self-published book marketing the same way a marketing professional assesses their own marketing strategies.
I've intentionally designed this course in a way that allows you to get a lot of information quickly. Just about every lecture is under five minutes, which means they're easily digestible. And, the quizzes allow you to test your knowledge to ensure you're learning the principles.
Plus, I really want to be helpful, so I'll be responsive to any questions you have along the way!
Who this course is for:
- Self-Published Authors (or Authors Who Plan to Self-Publish)
- Self-Published Authors Looking to Understand the Basics of Marketing
- Self-Published Authors Who Don't Have a Background in Marketing
- Self-Published Authors Who Want to Create a Stronger Marketing Plan for Their Books
- Writers Seeking to Self-Publish a Book
Course content
- Preview01:34
- 3 questionsHow to Get the Most Out of This Course
Instructor
![Jay Sherer](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 7 Reviews
- 20 Students
- 2 Courses
In 2020, Jay's Sherer's time travel novel TIMESLINGERS (co-written by Nathan Scheck) hit Top Seller status on Amazon. A Writer's Digest judge commented that TIMESLINGERS was: "...one of those trailblazing pieces of work that will eventually have plenty of copycats, giving it a place in literary history."
Jay's second novel (also co-written by Nathan Scheck) is a supernatural steampunk western titled DEATH OF A BOUNTY HUNTER. Jay and Nathan released it early as a "Quarantine Edition" on the Kindle during the COVID-19 pandemic in 2020. A hard copy edition and a full-cast audiobook will be available later this year.
When he wasn't writing, Jay also founded a tech startup and ran a successful entrepreneurship program at a university in Southern California. Teams he has coached in the past have built multi-million dollar startup companies.
You can hear Jay break down how to write and produce your own science fiction and fantasy stories on the Fantasy Storytelling YouTube channel. Or, if you want to geek about about the latest sci-fi, fantasy, and comic book stories, check out The Story Geeks podcast or The Story Geeks YouTube channel.
In 2016, Jay wrote and produced (alongside co-writer and director, Ben Anklam and co-writer and co-producer, Nathan Scheck) STAR WARS: RIVALS (the fan film, which is available now on YouTube). Jay's short stories have appeared in INFINITE SPACE, INFINITE GOD (and its sequel), and three of his short film scripts have placed within the Top 10 of the 168 Film Project Write of Passage competition.