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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Book Marketing

Marketing 101 for Self-Published Authors

Build a strong foundation for your self-publishing career by learning the way professionals think about marketing.
Rating: 4.5 out of 54.5 (3 ratings)
9 students
Created by Jay Sherer
Last updated 9/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Marketing 101: What is Marketing? (Most People Get This Wrong!)
  • The 4 Ps of Marketing: Product, Pricing, Place, and Promotions
  • How the 4 Ps of Marketing Apply to Self-Published Authors
  • Marketing 101: Utilizing the 4 Ps to Create a Great Marketing Plan
  • A Deeper Dive Into the 4 Ps: PRODUCT
  • A Deeper Dive Into the 4 Ps: PRICING
  • A Deeper Dive Into the 4 Ps: PLACE
  • A Deeper Dive Into the 4 Ps: PRODUCT

Requirements

  • None

Description

Many self-published authors don't have a background in marketing. And yet, marketing is one of the core skills required of self-published authors looking to build a writing career.

Marketing 101 for Self-Published Authors gives you a foundational understanding of the principles upon which marketing strategies, tactics, and campaigns are built. I walk through the 4 Ps of Marketing and how they apply specifically to self-published authors.

I have over 20 years of experience in marketing, a degree in marketing, an MBA, and I've written an Amazon top selling novel. I understand how confusing marketing can get!

In Marketing 101 for Self-Published Authors, we start with the basics:

  • What is marketing?

  • What's the objective of marketing?

  • What are the 4 Ps of Marketing and what makes them important?

  • How should self-published authors address Product, Pricing, Place, and Promotion?

I cover all those things so that you can think about your self-published book marketing the same way a marketing professional assesses their own marketing strategies.

I've intentionally designed this course in a way that allows you to get a lot of information quickly. Just about every lecture is under five minutes, which means they're easily digestible. And, the quizzes allow you to test your knowledge to ensure you're learning the principles.

Plus, I really want to be helpful, so I'll be responsive to any questions you have along the way!

Who this course is for:

  • Self-Published Authors (or Authors Who Plan to Self-Publish)
  • Self-Published Authors Looking to Understand the Basics of Marketing
  • Self-Published Authors Who Don't Have a Background in Marketing
  • Self-Published Authors Who Want to Create a Stronger Marketing Plan for Their Books
  • Writers Seeking to Self-Publish a Book

Course content

8 sections • 49 lectures • 1h 22m total length

  • Preview01:34
  • How to Get the Most Out of This Course
    3 questions

  • Preview00:52
  • Preview00:58
  • What's the BEST definition of "Marketing"?
    3 questions
  • Preview01:07
  • What is the Objective of Marketing?
    3 questions
  • Types of Marketing Goals
    03:06
  • Good Marketing Goals vs. Bad Marketing Goals
    3 questions
  • Basic Introduction to the 4 Ps of Marketing
    01:25
  • What are the 4 Ps of Marketing?
    3 questions
  • Basic Overview: Product
    01:06
  • Basic Overview: Pricing
    01:03
  • Basic Overview: Place
    01:03
  • Basic Overview: Promotion
    00:44
  • Did You Get the Basics? Let's Test Your Knowledge!
    3 questions

  • The Importance of Identifying Your Target Market
    02:24
  • Why do we need a target market for our Marketing activities?
    3 questions

  • Section Intro: Product
    00:30
  • Preview01:00
  • What Are Product Benefits?
    01:39
  • The Product Benefits of Books (With Examples!)
    02:00
  • Understanding Product Benefits
    3 questions
  • What Are Product Features?
    01:16
  • The Product Features of Books (With Examples!)
    01:28
  • Understanding Product Features
    4 questions
  • Why Product Benefits and Product Features Are So Important
    00:47
  • Recapping the Key Product Benefits and Features of Books (With MORE Examples!)
    02:30
  • Key Takeaways from Product
    00:37
  • Final Quiz: Product
    3 questions

  • Section Intro: Pricing
    00:30
  • Preview01:21
  • The Simple, Underlying Principle of Pricing
    02:51
  • Expenses
    02:04
  • Quick Definition: Acquisition Cost
    00:36
  • Suggested Retail Price
    02:18
  • Revenue
    01:29
  • Profit
    01:55
  • Discounts
    02:12
  • How to Price Your Book
    3 questions
  • Preview01:16
  • Part 2: Maximize Revenue - The Drivers of Price
    02:32
  • Common Book Pricing Options
    05:30
  • The Key Takeaways from Pricing
    01:13
  • What have you learned about Pricing as it pertains to the 4 Ps of Marketing?
    3 questions

  • Section Intro: Place
    00:34
  • Preview01:12
  • The Place Options Available to Self-Published Authors
    01:40
  • What does Place mean in the context of the 4 Ps of Marketing?
    3 questions
  • Option #1: Selling Direct to Your Audience
    02:27
  • Option #2: Publishing Through a Retailer
    01:53
  • Option #3: Using a Distributor to Self-Publish Your Book
    01:14
  • The Key Takeaways from Place
    01:14
  • Test Your Understanding of Place
    3 questions

  • Section Intro: Promotion
    00:23
  • Preview01:16
  • The Science of Promotion
    02:40
  • The Art of Promotion
    02:37
  • The Promotional Options Available to Self-Published Authors
    04:29
  • A Quick Note on Email Marketing
    01:24
  • A Basic Promotional Strategy for Self-Published Authors
    02:17
  • The Key Takeaways from Promotion
    02:15
  • Do you understand Promotions?
    4 questions

  • Tying All the 4 Ps of Marketing Together
    02:18

Instructor

Jay Sherer
Writer and Storytelling Executive at the Reclamation Society
Jay Sherer
  • 4.5 Instructor Rating
  • 7 Reviews
  • 20 Students
  • 2 Courses

In 2020, Jay's Sherer's time travel novel TIMESLINGERS (co-written by Nathan Scheck) hit Top Seller status on Amazon. A Writer's Digest judge commented that TIMESLINGERS was: "...one of those trailblazing pieces of work that will eventually have plenty of copycats, giving it a place in literary history."

Jay's second novel (also co-written by Nathan Scheck) is a supernatural steampunk western titled DEATH OF A BOUNTY HUNTER. Jay and Nathan released it early as a "Quarantine Edition" on the Kindle during the COVID-19 pandemic in 2020. A hard copy edition and a full-cast audiobook will be available later this year.

When he wasn't writing, Jay also founded a tech startup and ran a successful entrepreneurship program at a university in Southern California. Teams he has coached in the past have built multi-million dollar startup companies.

You can hear Jay break down how to write and produce your own science fiction and fantasy stories on the Fantasy Storytelling YouTube channel. Or, if you want to geek about about the latest sci-fi, fantasy, and comic book stories, check out The Story Geeks podcast or The Story Geeks YouTube channel.

In 2016, Jay wrote and produced (alongside co-writer and director, Ben Anklam and co-writer and co-producer, Nathan Scheck) STAR WARS: RIVALS (the fan film, which is available now on YouTube). Jay's short stories have appeared in INFINITE SPACE, INFINITE GOD (and its sequel), and three of his short film scripts have placed within the Top 10 of the 168 Film Project Write of Passage competition.

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