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Market Segmentation - Splitting Customers in Segments
Rating: 4.2 out of 5(24 ratings)
439 students

Market Segmentation - Splitting Customers in Segments

Setting market objectives and strategies
Created byManagement Study Guide
Last updated 1/2023
English

What you'll learn

  • Preparing for market segmentation
  • Scope of Segmentation
  • Portraying how a market works and identify decision-makers
  • Developing a representative sample of different decision-makers

Course content

1 section • 13 lectures • 53m total length

  • Introduction-to-Market-Segmentation1:29

    Explore market segmentation fundamentals by scope, identifying decision makers, sampling decision makers, assessing decision-maker behavior, and evaluating segment attractiveness with market mapping, portfolio matrix, and organizational issues to align strategies.

  • Preparing for market segmentation8:06
  • Scope of Segmentation5:17
  • Portraying how a market works and identify decision-makers3:17
  • Developing a representative sample of different decision-makers3:09
  • Accounting for the behavior of decision-makers6:57
  • Forming market segmentation5:29

    Form market segments to show why segmenting the market improves matching customer needs, enables tailored offers, lowers promotion costs, and guides stage-based decision making.

  • Determining the attractiveness of market segments4:03

    Determine the attractiveness of market segments using portfolio matrix tools like the Boston Matrix and Macdonell directional policy matrix to assess segment attractiveness and relative company competitiveness, guiding investment decisions.

  • Assessing company competitiveness and the portfolio matrix2:30
  • Realizing the full potential of market mapping1:31
  • Predicting market transformation7:47
  • Setting market objectives and strategies3:14

    Identify market objectives and strategies to grow through market penetration, development, product development, and diversification, targeting market segments, boosting market share, and aligning promotional, channel, and research objectives.

  • Organizational issues on market segmentation1:08

Requirements

  • No prior knowledge is required

Description

DO YOU WANT TO KNOW HOW THE CUSTOMERS SEGMENT THEMSELVES AND FOCUS ON THE PRODUCTS BASED ON THE NEEDS OF THE CUSTOMERS?  HERE IS A SHORT COURSE FOR YOU WHICH TEACHES COMPLETELY ABOUT MARKET SEGMENTATION.

“Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments”

Who Should Enrol in this course

Anyone who is interested in developing their Marketing Skills, Students, Graduates, Freshers and Working Professionals can join this course and develop this skill.

Why Should You Enrol in this course?

This course teaches you to understand the customers needs and produce the goods/services based on their expectation so that it is a win-win situation for both the manufacturers and customers.

What you will learn from this course?

You will learn the following from this course:-

  • Preparing for market segmentation

  • Scope of Segmentation

  • Portraying how a market works and identify decision-makers

  • Developing a representative sample of different decision-makers

  • Accounting for the behavior of decision-makers

  • Forming market segmentation

  • Determining the attractiveness of market segments

  • Assessing company competitiveness and the portfolio matrix

  • Realizing the full potential of market mapping

  • Predicting market transformation

  • Setting market objectives and strategies

  • Organizational issues on market segmentation

How is this course structured?

This is a comprehensive course which teaches you all the basic and advanced concepts of Market Segmentation. The entire course is split into 15+ modules all in video formats. The entire course is explained using simple English. Images/Icons and infographics are used to add value to the content and make the course interesting.

What are the prerequisites for joining this course?

No prior experience or qualification is required for enrolling in this course. You need uninterrupted internet connection to watch the videos and basic understanding of English.

How you will get benefitted from this course?

After learning this course, you will good understanding about market segments and customers. It helps you to develop market activities, increase market effectiveness, generate greater customer satisfaction, to identify strategic opportunities and niches.


Who this course is for:

  • Working professionals
  • Those in service sectors
  • Marketing professionals
  • Management personnel

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