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Market Segmentation: For Both B2C and B2B Markets
Rating: 4.2 out of 5(18 ratings)
2,967 students

Market Segmentation: For Both B2C and B2B Markets

Understand market segmentation, the different types of segmentation and targeting strategies.
Created byIkenna Oyenta
Last updated 8/2021
English

What you'll learn

  • The concept of market segmentation
  • The different types of segmentation in consumer (B2C) markets
  • The different types of segmentation in B2B markets
  • The benefits of market segmentation
  • The different strategies for implementing market segmentation
  • The required criteria for successful market segmentation

Course content

5 sections15 lectures1h 11m total length
  • Introduction2:15

    Welcome to the Market Segmentation Theory course by Edifen. This course will introduce you to the concept of market segmentation and explain the different types of segmentation—both from a business-to-consumer perspective and a business-to-business perspective.

    At the end of this course, you will be able to speak confidently about market segmentation and understand how you can apply it to your business.

  • What is Market Segmentation?1:58
  • Join the Community and Give Feedback
  • Introduction to Market Segmentation Quiz
  • Benefits of Market Segmentation3:03
  • Benefits of Market Segmentation Quiz

Requirements

  • All you need to have is a keen interest in learning about marketing and business.

Description

This course explains the concept of market segmentation and its benefits. Then it analyses the different types of market segmentation in business-to-consumer (B2C) markets and in business-to-business (B2B) markets. Finally, it analyses strategies for implementing segmentation and explains the required criteria for successful market segmentation.

Why should you segment your market? Market segmentation is all about dividing your general group of potential customers into sub-groups that share common attributes. Segmenting your market helps you gain a better understanding of your potential customer’s needs and wants. This understanding will enable you to tailor your marketing strategy to customer segments, most likely to buy your product or service.

Segmenting your market enables you to efficiently use your resources to develop a product and marketing strategy that accurately meets your customers’ needs. It also helps you identify your competitors’ actual strengths and weaknesses and spot new opportunities in the market.

The course examines all the different types of segmentation, like macro, micro, geographic, demographic, geodemographic, psychographic, behaviour and multivariable. It also examines the different types of strategies for targeting market segments, such as concentrated, differentiated and undifferentiated.

On completing the course, you will have a big picture understanding of market segmentation and what it involves, regardless of the type of company you own or work for.

Who this course is for:

  • Business builders
  • Marketers
  • Entrepreneurs