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Keep shoppingMarket research: Survey Generation & User Research with AI
Role Play
1,882 students
Market research: Survey Generation & User Research with AI
Learn how to design research questions, collect data, analyze insights, and present findings confidently using Gen AI
Created byStart-Tech Trainings, Start-Tech Academy
Last updated 8/2026
English
English [Auto],Spanish [Auto],
What you'll learn
- Understand and differentiate between qualitative, quantitative, and mixed research methodologies.
- Form strong research questions and conduct a structured literature review.
- Plan and conduct interviews, record conversations, and convert speech into text using Otter AI
- Transform qualitative insights into quantitative survey questions that can be measured and compared
- Use ChatGPT and other AI tools to summarize, analyze, and interpret data efficiently.
- Present research findings visually using clear charts, tables, and narrative explanation.
- Apply ethical considerations when using artificial intelligence in research work.
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Course content
6 sections • 24 lectures • 2h 38m total length
Requirements
- No prior research or technical experience required; just a basic ability to use a computer and a willingness to learn.
Description
If you are a student, researcher, educator, consultant, entrepreneur, or professional who wants to conduct research with clarity and confidence using modern artificial intelligence tools, this course is for you.
This course guides you through the complete research journey—from shaping research questions, to collecting and analyzing data, to communicating insights in a clear and structured way. You will learn how to plan and conduct both qualitative and quantitative research without confusion or overwhelm.
What You Will Learn
By the end of this course, you will be able to:
Understand the differences between qualitative, quantitative, and mixed-method research
Form strong and focused research questions
Explore academic and professional literature and identify key themes
Convert literature insights into a well-structured research design
Prepare and conduct interviews and convert spoken responses into written form
Identify patterns and insights in qualitative responses
Translate qualitative insights into measurable survey questions
Design effective surveys that lead to reliable data
Use artificial intelligence to assist in summarizing and interpreting research data
Create meaningful visual representations to communicate findings
Apply ethical considerations while using artificial intelligence in research
Why This Course Matters
Research plays a central role in decision-making across education, business, healthcare, technology, public policy, marketing, and social sciences.
With the support of artificial intelligence, the process becomes more efficient, structured, and accessible—even for beginners. This course focuses on practical, real-world methods, not complicated theory. No coding background or advanced statistics are required.
If you are ready to conduct research more effectively and present your insights with clarity,
Enroll now and begin your research journey.
Who this course is for:
- Students and academic researchers who want to design and complete research projects with more clarity and structure.\
- Educators and trainers who want to teach or guide research in a simplified and practical way.
- Professionals, analysts, and consultants who need to conduct research for business decisions, strategy, or client projects.
- Entrepreneurs and startup teams who want to understand user behavior, market needs, and customer insights through research.
- Content creators, writers, and knowledge workers who want to support their work with credible research-backed insights.
- Anyone who wants to learn research without complicated theory, statistics, or coding—using clear processes and AI support.