Master Course in Market Research and Marketing Strategy 2.0
What you'll learn
- Understand the significance of market research and the evolution of marketing strategy 2.0.
- Identify various marketing research methods, steps, and types.
- Analyze the types and benefits of different marketing strategies.
- Recognize the role of market research and strategy in entrepreneurial success.
- Develop skills necessary to become a proficient marketing analyst.
- Align sales strategies with overarching business goals for success.
- Explore effective pricing strategies for B2B sales environments.
- Foster marketing alignment and collaboration across teams for efficiency.
- Evaluate the impact of green marketing on consumer behavior.
- Utilize data analytics to make informed marketing decisions.
Requirements
- Basic marketing skills, research skills and digital marketing ideas.
Description
Master Course in Market Research and Marketing Strategy 2.0
Welcome to the Master Course in Market Research and Marketing Strategy 2.0, a comprehensive program designed to equip you with the knowledge and skills necessary to excel in the dynamic world of marketing. In this course, we will delve into the foundational principles of market research and explore advanced strategies that define the cutting edge in contemporary marketing.
Module 1: Introduction and Importance of Market Research and Marketing Strategy 2.0
Gain a comprehensive understanding of the fundamental concepts that underpin market research and marketing strategy. Explore the evolution of marketing strategies in the digital age and discover their pivotal role in shaping business success.
Module 2: Methods, Steps, and Types of Marketing Research
Dive into the practical aspects of conducting effective market research. Learn about various research methods, the essential steps involved in the research process, and explore the different types of marketing research techniques. Develop the skills to gather, analyze, and interpret data to make informed marketing decisions.
Module 3: Types and Benefits of Marketing Strategy
Uncover the diverse landscape of marketing strategies and their specific applications. Understand how different strategies align with various business goals and explore the tangible benefits they bring to organizations. Gain insights into crafting effective marketing strategies tailored to unique market dynamics.
Module 4: How Market Research and Strategy are Important to an Entrepreneur
Discover the critical role that market research and strategic planning play in the entrepreneurial journey. Learn how entrepreneurs can leverage market insights to identify opportunities, mitigate risks, and make informed decisions that drive business growth. Explore case studies of successful entrepreneurs who have harnessed the power of research and strategy.
Module 5: How to Become a Marketing Analyst
For those aspiring to enter the field of marketing analysis, this module provides a roadmap to success. Explore the skills and competencies required to become a proficient marketing analyst, including data interpretation, trend analysis, and effective communication. Learn about the tools and technologies that empower marketing analysts in today's data-driven landscape.
Join us on this transformative journey through the realms of market research and marketing strategy. Equip yourself with the knowledge and skills needed to thrive in an ever-evolving business landscape. Whether you're an entrepreneur, marketing professional, or aspiring analyst, this Master Course will empower you to navigate the complexities of the market with confidence and strategic acumen !
Here are the 9 major topics I'd like to cover in this course:
1. Introduction and importance of market research and marketing strategy 2.0
2. Methods, steps and types of marketing research
3. Types and benefits of marketing strategy
4. How market research and strategy important to an entrepreneur
5. How to become a marketing analyst
6. Aligning Sales Strategy with Business Goals
7. Pricing Strategies in B2B Sales
8. Marketing Alignment and Collaboration
9. Green Marketing and Consumer Behavior
Additional Lecture : 2025
1. Leveraging Data Analytics for Effective Marketing Decision Making
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, Marketing students, Business owners, Marketing team executives
- Entrepreneurs, Startup mentors and Interested learners to learn about the concepts of Market Research and Marketing Strategy
Instructor
- 4.4 Instructor Rating
- 59,509 Reviews
- 615,121 Students
- 340 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 610,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.12 million course enrollments, with 12,430,007 minutes taught Including UFB Courses (Upto May' 2025).
[3] Offered a diverse array of 339 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.