Market Research for Product Management
What you'll learn
- Introduction to Strategy and Product Development
- Introduction to Human-Centric Innovation
- Understanding Actionable insignts
- Human-centered design thinking
- Data collection techniques for strategic insights
- Qualitative research methods in product development
- Quantitative research approaches for strategy formulation
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to Program: Market Research for Product Management by MTF Institute
Course goals:
Equip with knowledge and skills for effective decision making during product management process
Emphasise human-centric innovation and actionable insights for product development
Multidisciplinary approach for innovation and product development
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 720 000 students.
Course Author:
Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Market research is a vital process for product management. It involves gathering and analyzing information about:
The overall market: This includes understanding market size, trends, and potential opportunities.
Prospective customers: This involves identifying their needs, preferences, and pain points.
Competitors: This means analyzing their strengths, weaknesses, and market positioning.
Here's a breakdown of why developing these skills is crucial for companies and the careers of managers and experts:
Importance for Companies:
Product-Market Fit:
Market research helps companies understand if their products meet the needs of their target audience. This is essential for achieving product-market fit, which is a key driver of success.
Informed Decision-Making:
By providing data-driven insights, market research enables companies to make informed decisions about product development, pricing, and marketing.
Reduced Risk:
Understanding market trends and customer preferences can help companies mitigate the risk of launching products that fail to meet market demand.
Competitive Advantage:
Analyzing competitors allows companies to identify opportunities to differentiate their products and gain a competitive edge.
Customer Satisfaction:
By understanding customer needs, companies can develop products that provide value and enhance customer satisfaction.
Importance for Managers and Experts:
Career Advancement:
Strong market research skills are highly valued in product management. Managers who can demonstrate their ability to gather and analyze data are more likely to advance in their careers.
Improved Product Strategy:
Market research helps managers develop effective product strategies that align with market needs and business goals.
Enhanced Decision-Making:
By developing market research skills, managers can make more informed and confident decisions about product development and marketing.
Increased Product Success:
Understanding customer needs and market trends can help managers create products that are more likely to succeed in the marketplace.
Greater understanding of customers:
Being able to empathize with customers, and understand their pain points, is a very valuable skill. Market research allows for the growth of this skill.
In essence, market research is a fundamental tool for product management, enabling companies to create successful products and helping managers and experts advance in their careers.
Who this course is for:
- No special requirements. A course for anyone who wants to build career in Market Research and Product Management
- Market research is a vital process for product management. It involves gathering and analyzing information about: The overall market: This includes understanding market size, trends, and potential opportunities. Prospective customers: This involves identifying their needs, preferences, and pain points. Competitors: This means analyzing their strengths, weaknesses, and market positioning.
- Here's a breakdown of why developing these skills is crucial for companies and the careers of managers and experts: Importance for Companies: Product-Market Fit: Market research helps companies understand if their products meet the needs of their target audience. This is essential for achieving product-market fit, which is a key driver of success. Informed Decision-Making: By providing data-driven insights, market research enables companies to make informed decisions about product development, pricing, and marketing. Reduced Risk: Understanding market trends and customer preferences can help companies mitigate the risk of launching products that fail to meet market demand. Competitive Advantage: Analyzing competitors allows companies to identify opportunities to differentiate their products and gain a competitive edge. Customer Satisfaction: By understanding customer needs, companies can develop products that provide value and enhance customer satisfaction.
- Importance for Managers and Experts: Career Advancement: Strong market research skills are highly valued in product management. Managers who can demonstrate their ability to gather and analyze data are more likely to advance in their careers. Improved Product Strategy: Market research helps managers develop effective product strategies that align with market needs and business goals. Enhanced Decision-Making: By developing market research skills, managers can make more informed and confident decisions about product development and marketing. Increased Product Success: Understanding customer needs and market trends can help managers create products that are more likely to succeed in the marketplace. Greater understanding of customers: Being able to empathize with customers, and understand their pain points, is a very valuable skill. Market research allows for the growth of this skill.
Instructor
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- 78,315 Reviews
- 823,431 Students
- 267 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages