
In this section you will meet your instructor Alina and start your journey. Welcome!
Here you will be told what do you need market research for. It will help you to light up your motivation and create an understanding of the format of final outcomes.
In this lecture Alina will tell you about 2 principal existing forms of market research. This is made in order to help you define you desired results clearly and distinctly.
Get acquainted with this intro so as to understand market size, research trends, SWOT & Scorecard and revenue, cost & RoI.
Here you will set the direction of your future market research usage, understand what do you need to validate your idea and see the general steps that you need to take to conduct the successful research.
In this lecture Alina will explain to you what does the 'market size' mean and help you to understand the difference between main market size definitions: TAM, SAM and SOM.
Here Alina will show you in live format how to find the data you need. You will see the professional research example and whatch the sample-free market report analysis.
SWOT matrix and Scorecars are important parts of professional business plan. You will be provided with both theoretical and practical information of SWOT matrix and Scorecard, their possinilities, weaknesses and strengthens.
This lecture will give you an explanation of such important numbers as revenue predictions and cost calculations to calculate investments. You will be shown formulas to calculate numbers specifically.
In 2025, business ideas evolve faster than ever — but clarity still wins.
This practical course walks you through how to test and validate any business idea in just two weeks, using proven market-research frameworks and modern AI tools like ChatGPT, SparkToro, and Semrush.
You’ll get a plug-and-play research system used by startups, consultants, and small business owners worldwide — with 10+ ready-to-fill templates, examples, and cheatsheets that save hours of guesswork.
No boring theory. No jargon. Just a clear path to:
• Understand your audience, competition, and demand — fast
• Spot trends and market gaps before others do
• Build investor-ready business plans and pitch decks
• Use AI tools to find insights, summarize markets, and predict ROI
• Make confident “go / pivot / stop” decisions backed by evidence
New in 2025: Updated section on AI-powered market research for founders — learn how to use ChatGPT, SimilarWeb, and data-enrichment tools to validate faster and smarter.
Whether you’re a first-time founder, a freelancer exploring new niches, or a marketing or research professional who wants to sharpen your analytical edge, this course gives you a repeatable, data-driven system for clarity and confidence in every new idea you test — helping you move from uncertainty to action with measurable precision and insight.