Market Research: Dekker's Complete Marketing Research Course
What you'll learn
- Market Research and Analytics
- Market Sizing & Demand Forecasting
- Product Performance Analytics
- Conversion Rate Optimization
- Customer Journey Mapping
- Competitive Intelligence
- Lead Generation and Partner Acquisition
- Exploratory Insights
- Data-Driven Media Analysis
- Service Market Analytics
- Brand Growth Metrics
- Case Study Interviews
- Evidence Based Marketing
- Core Market Research Strategies
Requirements
- No prior knowledge is required, but a basic understanding of marketing is a plus.
- Dive in with curiosity and a passion for learning exciting new things!
Description
Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator Program
Welcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.
Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.
Major Market Research Sections:
Introduction to the 3 Types of Market Research & the 3 Types of Data
Exploratory Research, including interviews, focus groups, and case studies
Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)
Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements
Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing
Market Sizing & Demand Forecasting using various tools and approaches
Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth
Customer Decision Journey Mapping
Conversion Rate Optimization (CRO)
Marketing Psychology Research
Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro
Data-Driven Media Analysis
Service Sector Analytics
Product Performance Analytics
Key Market Research Topics:
Market Research & Marketing Research
Market Research Analysis & Market Research Analyst Training
Competitor Analysis
Marketing Analytics & Marketing Analysis
Research Methods
Qualitative & Quantitative Research
Consumer Analytics
Web Analytics & Conversion Rate Optimization (CRO)
This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.
Who this course is for:
- Marketers
- Entrepreneurs
- Product Managers
- Founders
- Marketing Managers
- Marketing Consultants
- Marketing Agencies
Instructors
- 4.4 Instructor Rating
- 25,753 Reviews
- 413,180 Students
- 33 Courses
Marketing Management Experience
• Global Product Marketing & Brand Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity
- 4.4 Instructor Rating
- 15,647 Reviews
- 406,690 Students
- 23 Courses
Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.
- 4.5 Instructor Rating
- 19,052 Reviews
- 366,337 Students
- 26 Courses
Hello, my name is Neelisha Singhal! I have completed my MBA from IIM Shillong.
I work with Dekker Fraser and am passionate about helping you unlock your full potential—whether it’s mastering digital strategy, improving your marketing skills, or standing out with data-driven decision-making.
With hands-on experience in consulting, HR, and marketing, I’ve led impactful projects and love making complex ideas simple, practical, and actionable!