Market Research: Marketing Psychology & Consumer Behavior
What you'll learn
- Conduct marketing research with interviews
- Conduct marketing research with surveys
- Conduct marketing research with focus groups
- Conduct marketing research with data and KPIs
Requirements
- NA
Description
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:
Interviews
Surveys
Focus groups
Measuring data and KPIs
Using industry reports
MARKETING PSYCHOLOGY
After going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions.
You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.
PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGE
More often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.
This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.
CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCH
To create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.
Invest in your future! Enroll today!
Who this course is for:
- Business owners, entrepreneurs, and marketers
Instructor
- 4.5 Instructor Rating
- 60,984 Reviews
- 694,533 Students
- 169 Courses
Originally from Ukraine. 3-time bestselling Amazon author with some of my books used in universities and high schools across the country.
20+ time Udemy bestselling instructor.
- 10+ years in entrepreneurship
- 10+ years in SEO and marketing
- Coached over 1,000 entrepreneurs
When you enroll in my courses, you get:
- Personal care and attention: I host regular office hours for my students and reply to 99% of student questions within 24 hours and my goal is to reply within 1 hour.
- Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.
I am committed to student success and go the extra mile to help students in my courses succeed at whatever they are working on, whether it is planning, starting or growing your business.
More about me:
I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 3,000,000+ views, successful affiliate marketer, a serial entrepreneur in many other fields.
I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing. Today, I am a world-class marketer and successful entrepreneur.
What I am interested in now when it comes to business:
I am a productivity and emotional intelligence geek. I geek out on things like motivation, building healthy habits, and creativity.
Some of my own favorite topics that I teach:
I have seen any of my students succeed in Amazon eCommerce. Selling on Amazon can be very lucrative and I love seeing my students do well.
I also teach many SEO topics that I myself use all the time. They include link-building, keyword research, and using other sites like YouTube, Amazon, and even freelancing sites like Fiverr as search engines to get discovered when people are searching.
My interests outside business and entrepreneurship:
I like playing soccer, chess, dabbling in philosophy, creating music, and writing lyrics. Plus, I am always daydreaming about finally getting a dog (a rescue from a shelter, of course).