Market Research: Marketing Psychology & Consumer Behavior

Apply decision mapping to market research by identifying the specific decision informed, testing key assumptions, and gathering evidence with analytics, surveys, and A/B tests to drive an actionable outcome.

Learn to organize market research using four methods: ask, observe, experiment, listen, balancing budget, deadlines, and logistics with practical, inexpensive options and expensive tests.

Outline a practical plan to choose the right market research methods for evaluating smart basket features, to boost app revenue through subscriptions or online grocery ordering.

Combine multiple market research methods to plan features for a grocery app, including surveys, polls, in-depth interviews, data mining, and real-world experiments, aligning with revenue and shopper behavior.

Learn how to conduct consumer surveys as part of consumer research using Google Forms, including inviting participants, gathering feedback to improve courses, and considering incentives.

Explore major pitfalls in surveys and polls for product research, including hypothetical bias, social desirability, and leading questions, and emphasize augmenting with analysis of actual behavior.

Learn how to create a Google account, log in to drive.google.com, and navigate Google Drive’s starter interface, including Google Docs, Google Sheets, Google Slides, and Google Forms.

Create a user-friendly multi-page feedback form in Google Drive by selecting a template, adding sections, and using rating scales or freeform questions to improve completion rates.

Refine and test an anonymous course feedback form to quickly capture how the course meets goals, value, and quality, and compare it to other online courses.

Learn how to craft an effective feedback collection email for a course, with engaging subject lines, a concise, anonymous email body, and a one-minute Google Form to improve the course.

Analyze customer feedback form results to extract actionable insights from individual responses, identify improvement opportunities like more examples and clearer guidance, and iteratively refine courses for better student outcomes.

Conduct in-depth, in-person customer interviews for market research to uncover true feelings and how customers decide. Select right audience, ask open-ended questions, and listen without judgment to gain deeper insights.

Explore how to test startup ideas and gather feedback through market research, learn to access world-class mentors, and network with experts for professional and entrepreneurial growth.

Learn to obtain feedback on your business ideas from friends, family, peers, and potential customers, and seek expert input via online networking groups to gauge willingness to buy.

Learn to attract world-class mentors for free by offering value and engaging with their work. If needed, use paid options like clarity.fm to get mentor feedback.

Identify and quantify your target market size by clarifying opportunity size and the distinctions between target market, addressable market, and related concepts for marketing and sales teams.

Begin market research by defining the target market through demographics and psychographics, then validate assumptions with interviews and observations; identify the ideal customer group using an ice cream shop example.

Discover how marketing psychology reveals that what people say they will do differs from their actual behavior, influenced by imagined versus real selves and research methods like surveys and interviews.

Define serviceable addressable market (sam) and identify its subset of the total addressable market using demographics, location, income, education, and product fit, illustrated by restaurant and language app examples.

Define the som by analyzing competitors and the target som within sam, assess realistic shares, and use top-down or bottom-up tam calculations for practical market projections.

Explore focus groups as a costly but essential part of consumer research, typically seven to ten participants, with options to recruit in-house or hire a firm.

How to run a single focus group meeting with a facilitator and note taker, about 10 open-ended questions, and strategies to ensure attendance and productive discussion.

Leverage existing research from reputable firms to estimate the mobile app market's size, trends, and segments, using reports with data, citations, and charts to support your business plan.

observe customers and website activity to conduct market research via data and analytics, and use kpis and statistical indicators to guide feature fixes and builds.

Define KPI as a measurable indicator that forecasts growth, focusing on leading metrics like watch time, engagement, visits, and real use of core features to drive revenue.

Identify and track KPIs for startups by prioritizing onboarding, retention, and sign-up efficiency for buyers and providers in marketplaces, using Uber and Airbnb as models to optimize geographies.

Discover how Google Analytics 4 tracks user behavior across websites, apps, and devices. Understand why GA4 emerged from Urchin amid privacy laws and evolving customer journeys.

Explore Google Analytics 4's event-based tracking, customizable events, data streams, and predictive analytics for targeting ads and creating custom traffic reports.

Set up Google Analytics 4 from scratch, create an account, property, and data streams, and install the tracking tag on your website or via WordPress.

Learn to connect a website to GA4 by creating a web data stream, copying the measurement ID, and installing the tag manually or with a WordPress plugin to collect data.

Explore Google Analytics 4 with demo accounts, analyze a real Google Merchandise Store, and create custom reports to compare conversions, engagement, and retention.

Learn how to balance CAC and LTV, identify valuable KPIs, and analyze a high-end licensing model using Google Analytics to optimize a lucrative, low-traffic funnel.

Explore the user flow in Google Analytics to see where visitors click and which sources drive traffic. Use insights to reduce navigation confusion and optimize pages for engagement and conversions.

Assess traffic quality in Google Analytics by analyzing acquisition sources, organic search, and secondary dimensions to identify buyer segments and optimize ad targeting.

Prove yourself as an entrepreneur by starting small and testing a real-world version of your idea, fail fast, and explore online options like print-on-demand, affiliate products, and marketplaces.