Market Research: Marketing Psychology & Consumer Behavior
What you'll learn
- Tap into customer psychology, and make them desire your products!
- Sell much more
- Conduct marketing research with interviews
- Conduct marketing research with surveys
- Conduct marketing research with focus groups
- Conduct marketing research with data and KPIs
- PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
- WORLD-CLASS student support: I answer 99% of student questions within 24 hours
Requirements
- There are no requirements for this course, just a love for learning, and an open mind
Description
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:
Interviews
Surveys
Focus groups
Measuring data and KPIs
Using industry reports
MARKETING PSYCHOLOGY
After going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions.
You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.
PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGE
More often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.
This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.
CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCH
To create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.
Invest in your future! Enroll today!
Who this course is for:
- Business owners, entrepreneurs, and marketers
Instructor
- 4.5 Instructor Rating
- 137,106 Reviews
- 970,210 Students
- 255 Courses
One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.
INSTRUCTOR BACKGROUND
3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.
A number of my books are used in major US universities and high schools.
My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.
Additionally, I am interested in SEO, digital marketing, and creativity.
Originally from Ukraine.
COMMITMENT TO STUDENT SUCCESS
I go the extra mile to help students.
Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.
Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.
TEACHING AND COACHING HIGHLIGHTS
- 20+ time Udemy bestselling instructor.
- 10+ years of teaching experience.
- 20 years in SEO and marketing, creating marketing strategies for clients.
- Coached over 1,000 entrepreneurs.
WORLD-CLASS STUDENT SUPPORT
- I host monthly office hours with students: a group Zoom call where we can have a conversation about your unique challenges.
- Get personal care and attention.
- I reply to 99% of student questions within 24 hours, often within 1 hour.
- Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.
- Courses full of delightful surprises that you'll find sprinkled throughout the videos.
NOT SURE WHICH COURSE IS PERFECT FOR YOU?
Send me a private message on Udemy, and I'll do my best to direct you to a course that is ideal for your situation. I'll even send you a coupon code to get a larger discount ;)
MY FAVORITE AND BEST COURSES THAT I TEACH
- One of my best courses is the "50 productivity skills" course. It's a long and life-changing course full of research on personal development and productivity.
- I also teach an amazing "SEO Masterclass" course that will help you master SEO.
- I have also seen many of my students succeed in Amazon eCommerce. My course about selling on Amazon can be very lucrative.
Browse all my courses, and see which might be right for you.
MORE ABOUT ME
I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 3,000,000+ views, successful affiliate marketer, a serial entrepreneur in many other fields.
I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing. Today, I am a world-class marketer and successful entrepreneur.
MY CURRENT INTERESTS IN BUSINESS
I am a productivity and emotional intelligence geek. I am interested in latest research about motivation, building healthy habits, and creativity.
INTERESTS OUTSIDE OF WORK
I like playing soccer, chess, dabbling in philosophy, writing music, and writing song lyrics. Plus, I am always daydreaming about finally getting a dog (a rescue from a shelter, of course).