Market Research: A-Z Fundamentals with Case Studies
What you'll learn
- Master the complete step-by-step process of conducting Market Research through Case Studies to gain Practical and Usable Skills
- Study the types of Market Research (Primary & Secondary), Data Sources, Tools, Research Methodologies and Applications
- Obtain in-depth knowledge and importance of Market Research as a function
- Go from a beginner to a PRO Market Research Analyst
- Learn how to conduct Market Sizing, Forecasting and Data Analysis
- Study how to analyse Competitive Landscape and identify Trends, Patterns & Market Dynamics
- Study how to identify Customers’ Needs & Wants, Pain-points and understand their product or service Usage Experiences
- Understand what not to do while conducting Market Research
- Learn how to derive Insights & Inferences and draft appropriate Recommendations
- Practically master the entire Market Research process from defining the Objectives and Scope, to delivering accurate and relevant Solutions
- Basic MS Excel
Welcome to the Market Research: A-Z Fundamentals with Case Studies, a BESTSELLER comprehensive course to help you learn everything under Market Research to become a PRO Market Research Analyst. This course will enable you with practical and usable skills & techniques required to master this field, irrespective of your experience. If you are looking to learn MR as a function, to upskill yourself with this in-demand skill or even to make a career in this field to solve actual business problems, then you are in the right place!
In this course, we'll take you step-by-step through the complete Market Research process using engaging video tutorials and teach you everything you need to know to succeed as a Market Research Analyst. You will be able to understand market research as a function in its entirety, through well-designed case studies.
We have included short demos and have designed the case studies to actually depict how Market Research is conducted in the real world. We have performed the operations under Data Collection, Data Analysis, Derived and validated Inferences, Visualised and created the final Market Research Report to be presented.
In today’s ever-changing business environment, making data-driven decisions has become imperative for an organisation’s success. Knowledge about the markets, products & services, customers, competitors, industry, regional regulations, and the overall external environment is vital for any business. Market research is the key to unlock such insights. Being equipped with the fundamental knowledge and skills about market research is rapidly becoming crucial for many functions in an organisation, and it is definitely not limited only to the research analysts or consultants.
We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you.
With this course of 30+ lectures, 2 practice tests and over 4.5 hours of on-demand video training, we will teach all that you need to know to become a well-equipped market researcher or an analyst. The course will help you to solve actual business problems and make an impact by recommending solutions and formulating appropriate business strategies.
But it is not limited just to theory. You will be able to practically master the entire process of conducting market research, right from defining the objectives and scope, to delivering accurate and relevant solutions, through case studies.
Here, we will cover everything from the fundamentals and concepts to formulating recommendations, including:
In-depth knowledge and importance of market research as a function
What is market research, Why is it important, and Who should be doing it?
Key mistakes to avoid while conducting market research
Types of market research (primary and secondary) and its applications
Survey design and analysis
Data sources and Tools that enable world-class market research
Case studies to master the entire process of conducting market research in the real world
The case studies systematically elaborate on:
Understanding the client/company's Business Problem
Formulating Objectives for the research study and defining the Scope
Determining and using appropriate Research Methodologies
Collecting necessary data through Primary and Secondary sources
Analysing the data and deriving Inferences
Validating the Inferences by industry experts or SMEs
Visualising and Presenting the data, insights, and inferences
Drafting the final Market Research Report
By the end of this course, you will be fully equipped with the skills and techniques required to undertake actual market research projects and make an impact in your professions.
If you are stuck or if you have questions, you can ask them in the Q&A, and the instructor will get back to you. By enrolling in this course, you will get lifetime access to all of its contents.
Some reviews from students who have already enrolled:
"This is a great course on fundamentals of market research. The course was very resourceful and informative. It is helpful for beginners as well as experienced professionals. Being a market research professional myself, this course has taught me a lot of new techniques and approaches in market research. Highly recommended!" - Sourabh B. Pawar
"This was a great course, nicely created. Case studies were interesting. Delivery of the content was quite good. It was quite engaging. Overall great experience!" - Nilay
Who this course is for:
- Research Associates/Analysts/Consultants
- Marketing/Product/Account Managers
- Business Development/Sales Personnel
- Anyone who wants to transition to the market research field
- Anyone who wants to learn an in-demand skill
Nishat has an Engineering and an MBA degree, specialising in Marketing. He has worked in management consulting, research, and strategy domains for over five years. He has led multiple on-field & offline research projects as well as worked on strategy formulation projects for multinational clients. He has wide exposure to the automotive, IT, and tourism industries and the automotive value chain. He has also worked extensively in the international tourism sector. He has undertaken in-depth market research projects for new product development for a leading tourism company. Along with market research, strategy, and business analysis, he has great end-to-end business development experience. He has first-hand experience of working with and managing hundreds of individual customers in different countries. His goal is to help individuals/businesses, looking to upskill or transition, to learn all the necessary skills and techniques to make an impact in the market research field.
He looks forward to seeing you in the course!
Siddhesh has been working in the field of market research, consulting, and strategy for close to 6 years. His first three years of experience involved working with multiple fortune 500 clients by offering them market and competitor insights in the form of well-synthesized reports & presentations. Recent two and a half years with a leading MNC, where he led a team of market analysts and contributed to strategic decision-making. Overall, Siddhesh has exposure to a multitude of industries such as Chemicals & Materials, Power & Utilities, Oil & Gas, Automotive, Testing, Inspection & Certification (TIC), Advanced Information Technology (AI/ML/Cloud) etc.