Udemy

Market Research for Decision Making

Research, market, marketing, tools to understand the market better, decision making
Free tutorial
Rating: 4.6 out of 5 (72 ratings)
3,000 students
1hr 59min of on-demand video
English
English [Auto]

This course provides a comprehensive, straightforward account of the practice of market research, the techniques and the day-to-day tasks of the researcher
The student will be able to identify research problems and understand the alternative research designs that can meet research objectives.
The student will be able to plan detailed market research to ensure that the data collected will be consistent and valuable.
The student will be able to use tools to provide insights into the data, guide subsequent analyses, aid the interpretation of results

Requirements

  • Students understand the basics of management

Description

Marketing research is one of the most important, exciting, and fast-moving aspects of marketing. Many successful marketing decisions have been founded upon sound marketing research. This course introduces market research for students and those who need a practical course and active in an emerging market. This course provides a comprehensive, straightforward account of the practice of market research, the techniques and the day-to-day tasks of the researcher that is easy to understand. Research is critical to competitiveness, and promising research has been essential to companies seeking to increase revenues, reduce costs, and make investment decisions. Business leaders and decision-makers need information if they want to make accurate decisions. Decision-makers need that market data as part of their decision process. From investors to future hires, everybody needs to know what the market is like. Investors need to know because they want to be sure that they are investing in the right place. However, technologies change, market research will continue to play a role in how organizations shape their interaction with their clients, stakeholders, and competitors.

This course can be completed in 2 months. At the end of this course, students will understand how to define the market and use tools to understand the market better. This course is suitable for undergraduates on research methods or research skills courses, where there is a requirement to complete a research project. Besides, research practitioners will find it helpful to reference and source information and ideas on both method and practice. This course illustrates the usefulness and value of research and addresses the decision maker’s problem.

Who this course is for:

  • Student who want to learn market research

Instructors

Fostering and Empowering
Bina Nusantara University
  • 4.5 Instructor Rating
  • 18,892 Reviews
  • 251,513 Students
  • 361 Courses

Bina Nusantara University (BINUS University) adalah universitas swasta terbaik di Indonesia. Visi dari BINUS University adalah "A World-class university, fostering and empowering the society in building and serving the nation". Misi dari BINUS University adalah "to build the nation and to contribute in global community development by providing world class education". BINUS University memiliki 7 fakultas dan lebih dari 40 program untuk tingkat Sarjana, Magister, dan Doctorate, 30000 mahasiswa, dan 9 kampus. Berdasarkan QS Stars ranking, BINUS University telah mencapai 5 dari 5 bintang dengan peringkat 7 di Indonesia (peringkat 1 untuk universitas swasta), peringkat 227 di Asia, dan top 1000 di dunia.



Bina Nusantara University (BINUS University) is the best private university in Indonesia. The vision of BINUS University is "A World-class university, fostering and empowering the society in building and serving the nation". The mission of BINUS University is "to build the nation and to contribute in global community development by providing world class education". BINUS University has 7 faculties and more than 40 programs for Undergraduate, Magister, and Doctorate level, 30000 students, and 9 campuses. Based on QS Stars ranking, BINUS University achieves 5 of 5 stars with ranking of number 7 in Indonesia (number 1 for private university), number 227 in Asia, and top 1000 in the world.

Flexible class qualified graduate
BINUS Online
  • 4.4 Instructor Rating
  • 3,634 Reviews
  • 61,743 Students
  • 63 Courses

BINUS Online as the first private university in Indonesia who get permission from Indonesia's government to run online learning provides 5 undergraduate programs which are Business Management, Information System, Accounting, Information Technology and Industrial Engineering. We uniquely designed our learning process to be accessible anywhere and anytime so that our students can keep learning and absorb knowledge to the fullest in the midst of your busy life. Interaction with lecturers can be done without limitation of time and place to improve students' abilities and insights in practical activities and decision making. Through discussion forums, students can send assignments within a specified time limit. This program is a perfect choice for all levels of society without age limits who still eager to seek knowledge for a better future.

Lecturer at BINUS University
Yuniarty Yuniarty
  • 4.6 Instructor Rating
  • 72 Reviews
  • 5,718 Students
  • 1 Course

Engaging lecturer with 5+ years of experience instructing college students at BINUS Online Learning, Bina Nusantara University. Passionate as a subject matter expert and researcher with expertise in marketing, e-business, and entrepreneurship. Seeking a role as an Assistant Professor to continue my passion for encouraging young minds. Currently pursuing doctoral study in Doctor of Research In Management Program.

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