Create an Inspired Marketing Plan

Everything you need to create a marketing plan, re-energize your content, and attract the right audience.
Free tutorial
Rating: 3.9 out of 5 (237 ratings)
11,144 students
1hr 15min of on-demand video
English [Auto]

Renewing and re-inspiring your business goals with an inspired marketing plan
Gaining long-lasting support from specific target audiences
Reaching exponentially more people online
Prioritizing content marketing activities, like social media, blogging, and search engine optimization
Strategizing your marketing with evidence-based practices for online success
Finding your brand: your story, unique niche, and messaging


  • Basic knowledge of the importance of website, newsletter, and social media in a marketing plan.


Many people in nonprofits organizations or small businesses have a positive and inspiring gift to share with the world but need to learn the skills of online marketing efficiently and practically.

Our inspirational marketing plan course is “clear, concise, well-organized" but also “transformational" and “astonishing!" It is based on the latest and proven effective marketing strategies, including content marketing and basic marketing research tips. Learn how to reach your highest potential and share your message with the world.

An Inspirational and Practical Guide to Marketing Your Vision Online

The course will begin with an overview of the importance of content marketing, a new approach to marketing online that will help you to become four times more successful than alternative approaches. We will walk you through the world of online marketing and recent changes on the web, how to build a vision and attract the right audience for success in any endeavor. Within one weekend you will be given everything you need to develop a clear marketing plan to help you keep up with greatest of companies in your field.

This knowledge is perfect for those who want to take their organization or business to the next level, to expand their impact and online reach, and to create change by becoming leaders and innovators in their field.

Within this course we will approach the following topics:

  • Creating a story that captures the heart of your organization
  • Identifying the right target audience(s)
  • Finding your unique “niche"
  • Determining your core values
  • Creating viral content
  • Improving your website
  • Tracking progress long-term
  • Researching your brand and its messaging
  • Strategizing fundraising (including free templates)
  • Magnetizing your newsletter to build loyalty and friendship with supporters
  • Prioritizing and time managing your marketing activities
  • And more...

This course includes a combination of simple and easy-to-read handouts, samples of marketing best practices (i.e. plans, newsletters, research surveys), supplementary video clips and presentations, and quizzes.

Along the way we will ask you to take charge of your participation by answering thoughtful questions; making the learning experience your own. This course is completable in a weekend, for anyone who is eager to re-inspire their marketing vision by Monday!

We hope that you will walk away from this course feeling rejuvenated to take charge of your success and help uplift the world with what you have to give.

Who this course is for:

  • For those who are ready to take their business and its marketing into their own hands
  • For those ready to take a fresh look at how they communicate online


Marketing Consultant and Successful Entrepreneur
Kalamali Joy
  • 4.0 Instructor Rating
  • 334 Reviews
  • 16,231 Students
  • 2 Courses

Owner of private marketing consulting business based on inspirational marketing and education for those want to bring about positive change and share inspiration with the world.

“Doing your exercises once again opened my heart to what I started my business for, and reminded me of what I have to give to others.” —Jagrav, CA, small business owner

Kalamali has worked as a consultant for nonprofits and small businesses around the world—from India to Italy to the US; from small meditation centers to international yoga retreats, to award-winning films, artists and authors.  

Author of two books, she has spoken to an online audience with hundreds in attendance, and unified a worldwide spiritual organization communications effort of nearly 150 individuals.

Her work has been called:

“Astounding, Tremendous. ” —Rose, CA nonprofit organization leader

“Fabulous: clear, well-written, inspiring, helpful, encouraging.”— P.S, CA, consultant for major business leaders including Cisco

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