Your cart is empty.
Keep shoppingMarket Analysis
2 students
Market Analysis
Marketing Analysis & Strategy: Understand Market Dynamics, Identify Target Audiences, Evaluate Competitors, and Forecast
Created byEkaterina Yaremchuk
Last updated 9/2025
English
What you'll learn
- 1. Understanding Market Dynamics – Supply & demand, market drivers, restraints, and external influences.
- 2. Identifying the Target Audience – Demographics, psychographics, geographic and behavioral segmentation.
- 3. Evaluating Competitors –market positioning, strategies, and customer perceptions.
- 4. Assessing Opportunities and Threats –risk of unsold products, and external challenges.
- 5. Forecasting Trends – Analyzing past data, predictive analytics, scenario planning, and industry insights.
Explore related topics
Course content
5 sections • 5 lectures • 42m total length
Requirements
- There are no strict entry requirements for this course. It is designed to be beginner-friendly while also offering depth for those with some background in business or marketing. However, to get the most out of the learning experience, it is helpful if learners have: Basic computer literacy – ability to use spreadsheets, presentation software, and online research tools. General business awareness – familiarity with how companies operate (products, services, customers, competition). Interest in marketing and strategy – curiosity about how businesses grow, compete, and adapt to market changes. Analytical mindset – comfort with interpreting data, identifying patterns, and drawing conclusions. Communication skills – ability to read, write, and discuss ideas clearly (helpful for case studies and practical exercises).
Description
This course contains the use of an artificial intelligence voice with Blaster Suite.
In today’s fast-changing business environment, the ability to analyse markets and make informed strategic decisions is a critical skill for students, professionals, and entrepreneurs alike. This course provides a comprehensive foundation in marketing analysis, combining theory, practical tools, and real-world applications to help learners understand and respond to dynamic market conditions.
You will explore the fundamentals of market dynamics, including supply and demand forces, consumer behaviour, and external influences such as technological and economic shifts. The course will guide you through the process of identifying and segmenting target audiences, enabling you to align products and services with customer needs and preferences. You will also learn to evaluate competitors through structured frameworks, gaining insight into market positioning, strategies, and customer perceptions.
A key component of this course is the assessment of opportunities and threats, where you will analyse risks such as unsold products and external challenges, while also recognising growth areas like new markets, innovation, and partnerships. Finally, you will develop skills in forecasting trends, applying statistical models, scenario planning, and industry insights to anticipate future developments.
By the end of this course, you will be able to conduct a complete market analysis, from understanding demand elasticity to forecasting sales and building data-driven strategies. Whether your goal is to advance academically, grow your career in marketing or consulting, or launch your own business, this course equips you with practical, transferable skills to succeed in competitive environments.
Who this course is for:
- This course is designed for learners who want to develop strong analytical and strategic thinking skills in marketing and business. It is particularly valuable for: Business and marketing students – who want to strengthen their academic foundation with practical, real-world applications. Early-career professionals – such as marketing assistants, analysts, or entrepreneurs, who need to understand market dynamics, customer behavior, and competitive landscapes to make better decisions. Managers and consultants – seeking tools to evaluate opportunities, assess risks, and forecast trends in order to guide strategic planning. Aspiring entrepreneurs – who need to identify target audiences, evaluate competitors, and forecast demand before launching or scaling a business.