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Market Analysis in The Pharmaceutical Industry

Name: Market Analysis in The Pharmaceutical Industry
Rating: 4.0 (166 reviews)

Learn the practical tools used by the Pharmaceutical industry's Marketing Experts

Created byMohamed Wafik

Last updated 7/2025

English

English [Auto],

What you'll learn

How to acquire information using Different types of Market Research?
Different Market Analysis tools used by Pharma Marketing Experts
How to quantify the full market potential & business opportunity size?
How to analyze & present: Market landscape, Stakeholders needs, Patient journey & Influence mapping?
How to be efficient in analyzing numbers & how to extract insights from numbers?
How do Pharmaceutical marketers utilize tools like PEST & SWOT analysis?

Course content

4 sections • 15 lectures • 51m total length

Introduction1:07
Master fundamentals of market analysis and advanced techniques used by multinational pharmaceutical companies to conduct and present your analysis confidently for marketing assessments or brand plans.
Acquiring Data & Info5:27
Learn how pharmaceutical product managers acquire and interpret data from internal and external sources, turning observations into insights to drive forecasts and brand strategies.
How To Describe and Compare products?2:30
Learn to use the target product profile to visualize, evaluate, and compare a pharmaceutical product against the standard of care, highlighting efficacy, safety, dosing, and communicating unique selling points.
How to build a Patient's Journey & Why is it so important?5:23
Learn to map the patient journey from disease onset to treatment cessation, identify touchpoints, and prioritize value drivers that enhance product worth and patient outcomes in pharmaceutical markets.
How to Quantify your business opportunity size using patient potential tower?3:08
Learn to quantify the business opportunity size for a therapy area using the patient potential tower, applying filters like gender, age, prevalence, urbanization, and health care access.
How to find the Biggest Business Opportunity?2:47
Identify the biggest market opportunity in the pharmaceutical industry using the source of business assessment tool, illustrated by a renal transplantation case study.

How to Consider factors that may affect your business using PEST Analysis2:23
Explore pestel analysis and market landscape, stakeholder analysis, and influence mapping to identify political, economical, social, and technological factors shaping pharma strategy and opportunities.
How & Why we need to draw our Market Landscape ?3:33
Navigate the market landscape through health care systems to understand country-specific dynamics, regulatory bodies, reimbursement, and access pathways. Recognize the private sector, distributors, and stakeholders shaping treatment protocols.
Your stakeholder's knowledge can make or break it!2:39
Apply the stakeholder analysis tool to map MS patient needs, assess competitive gaps such as monthly dosing, and define strategic directions for a brand plan.
Analyze & present different stakeholders level of influence2:45
Analyze and map therapy area stakeholders with an influence map to determine level and span of influence. Identify must-have players, such as medical experts and patients, and tailor engagement plans.

Why & How you need to get involved with Regulatory and Pricing2:10
Map regulatory and pricing policies, competitor and portfolio analysis to guide launches and pricing updates. Understand national pricing methodologies to convert volume into value and inform investment and go/no-go decisions.
How do we address Competition in Pharmaceutical Marketing plans?5:09
Learn how to conduct competitor analysis to identify competitive advantages, forecast growth opportunities, and position a pharmaceutical brand against rivals through differentiation, pricing, and pipeline insights.
Which one of your products is more important ? That's a tricky question.4:46
Plot opportunities on the market attractiveness matrix as part of portfolio analysis to compare market attractiveness and business strength, guiding prioritization and informed decisions.
How do Marketers interpret numbers? How to strengthen your numerical analysis?4:00
Develop a structured approach to numerical analysis in pharma marketing by comparing growth, units and value, understanding price-driven market shifts, and spotting insights from year-to-year performance.

Requirements

This course is very useful for beginners, it grants a massive leap of advancement to your analytical skills

Description

This is a tailored course for the Pharmaceutical industry.

It provides learners with essential knowledge about market analysis tools that are used by pharmaceutical marketing experts.

You will learn why we use each tool & what are the desired outcomes of using it.

It's a very rich and comprehensive course, yet it is laser-focused with no lengthy discussions.

The course is enriched with Pharmaceutical examples discussing different therapy areas & Pharmaceutical products.

The course is built specifically on the pharmaceutical market considering its special nature of customers & consumers as HCPs & Patients.

No more Automotive or beverage examples, it's all PHARMA.

I am an expert in Pharmaceutical marketing, bringing you more than 15 years of experience in different Global Pharmaceutical companies and different countries.

I worked as a Product manager for years & then got promoted to other roles that involved direct management of Product managers.

Through my journey in corporate, I helped a lot of my colleagues through official & casual mentorships to develop their marketing skills and most of them are leading great portfolios in different multinational companies.

I managed different product natures:

From OTC, Across Biosimilars, Biotech, and Vaccines to Genetherapies.

Different Therapy Areas:

From; Hypertension, Across, Dyslipidimea, Neuroscience, Ophthalmology, to Infectious diseases & Endocrinology.

Everything in marketing starts at ends with an analysis

We analyze before planning to set objectives & KPIs then we analyze After execution to assess the success rate against KPIs.

Our decisions are always critical and of huge impact, Analysis is our way to take the best informed decisions.

Looking forward to hearing from you about your experience with the course.

I will always be happy to provide further support and explanation whenever needed.

Who this course is for:

Beginner & intermediate learners of Pharmaceutical Marketing
Learners of industry specific Marketing
Non-Marketers who want to think like Marketers

Market Analysis in The Pharmaceutical Industry

What you'll learn

Explore related topics

Course content

Introduction6 lectures • 20min

External Factors4 lectures • 11min

Tools that support decision making and forecasting "Time & Revenues"4 lectures • 16min

How to Summarize your Analysis1 lecture • 3min

Requirements

Description

Who this course is for: