Managing Social Media with Public Relations
What you'll learn
- Understand the importance of structuring your Social Media presence around Public Relations Principles.
- Learn how to fit Public Relations Principles into your Social Media content creation.
- Learn the steps to break down the content creation process and batch-create your monthly content in advance.
- Understand why bringing back your Social Media management in-house is still trending & in some cases the safest.
- Learn essential tools of social media etiquette.
- Understand tools to leverage from your staff as your ambassadors with image collection.
- Learn the skills to teach your staff the basics of Social Media photography and content using a mini interview as a template.
- Understand the process of capturing 'opportunity' content moments to assist with the end-of-the-month batch-creating process.
Requirements
- This course is great for beginners in Social Media Management.
- It is also advantageous for anyone who wants to learn about how Public Relations fits into Social Media.
Description
In 2025, more big businesses and government agencies are realising that social media isn’t just marketing—it’s reputation management. Without a PR framework, one wrong post can damage trust, credibility, and even revenue.
This course gives you a straightforward, no-fluff system to manage social media the right way—using Public Relations principles to protect and enhance your reputation while saving time and effort.
Learn to batch-create monthly content for Facebook & Instagram
Use ChatGPT to streamline social media tasks (ethically & effectively)
Understand social media security to protect your brand from risks
Write posts that strengthen trust, not weaken it
Schedule, track, and refine your strategy with PR-driven insights
But it’s not just about posting—it’s about showing up with purpose. This course walks you through how to create content that builds trust, credibility, and engagement so your audience sees you as a leader, not just another business trying to sell.
Whether you’re a business owner, manager, or comms professional, this course gives you the tools to take back control, create effective content, and ensure your social media reflects your business in the best possible light.
You don’t need to be a marketing expert—you need a smarter, reputation-first approach.
No fluff. No wasted time. Just a system that works.
Enrol now and start building a stronger social media presence today.
Who this course is for:
- This course is suitable for business owners and managers who have an existing Social Media Presence and want to bring it back in-house; alternatively, if your business is new to Social Media and you want to avoid an agency managing it.
- This course is also suitable for those recognising that their current Social Media marketing attempts would benefit moving to Public Relations.
Instructor
- 4.4 Instructor Rating
- 96 Reviews
- 216 Students
- 1 Course
Hi, I am Deborah Wallace. I am a social media manager that focuses on public relations.
I have an academic background in photography, public relations, business and physical sciences.
I have been managing social media accounts since about 2017; during this time, I have created literally thousands and thousands of posts over dozens of social media accounts across multiple platforms, and I've taken thousands and thousands of photos and videos. And I shape all of this and my content creation around public relations principles, or PR for short.
I advocate for businesses supporting businesses- the success of your business community reflects each other's support for one another. As well as teaching the importance of having a clean camera lens in all things image capturing and the ethics of social media.
I am local to Tasmania, an island state in Australia. We have some of the freshest air, water and produce the world offers.