Global Sales Management and Communication Playbook

Name: Global Sales Management and Communication Playbook
Rating: 4.2 (16 reviews)

Step by by Step guideline for starting international sales strategy and actions in practice.

Created byJulija Sovane

Last updated 8/2023

English

What you'll learn

Develop effective sales strategies for entering in the new market for selling new products and building relationships with clients.
Become efficient and confident in the intercultural communication with clients from abroad.
Have necessary tools to plan activities around Go to Market Plan
Understand how to adapt product and sales activities to different market.
Find partners abroad equipped with intercultural competence - understand the cultural codes to solve communication related topics.

Course content

4 sections • 11 lectures • 55m total length

Introduction on the international sales course1:33
Introduction of the whole Go-to-Market journey, Global vs Local mindset. Why it is important to be realistic assessing your readiness to start selling and communicating your product or service globally. You will get clear step by step actions to bring your Go-to-Market sales strategy in life.
Are you ready to manage across the manage and cultures ?2:59
You have a short overview on what is important for you to think about before you start selling internationally. How to assess your readiness?

How to build your own Go to Market strategy ? Where to sell ?3:36
Learn on the key components of the Go To Market analysis. Necessity to do the market analysis and what needs to be done proactively in order to make sure you have a strong international strategy in place.
Whom to Sell in the new market ?3:16
Understand your potential client and the buyer values. Be prepared for the possible risks and opportunities entering with new product or service. Have practical toolkit to analyse the potential niche, identify your strong and weak sides of the product / service.
How to sell? With or without the Local partner ?6:50
You will learn when we need or don't need a reliable partner to enter in the new market. How to build trust with potential partner taking into the account the cultural aspects. How to establish cooperation with the local partner to help you to be unique and strong in the specific market area. Tips how to avoid misunderstandings with potential partner - which cooperation model you choose. Use a practical toolkit and build future strategy with potential partners in your selected market or markets.
Different methods entering and investing in the new markets.3:58
Use your knowledge and analysis on best format entering in the new Markets, take advantage of the previous homework task and think how you will act with your product or service sales/ marketing strategy in the new market. Get necessary tips how to get better and stronger position in the market.
What to sell ? How to position and localize your product in the market ?7:53
Get all necessary tips to make your product or service attractive in the new market. Learn how to make your brand and reputation strong taking into account local values and standards.

Make your winning value proposition to the client.4:22
Create a winning value proposition knowing the of the specifics of international sales. get necessary tips to reach the necessary attention from your potential clients. Practice and make your winning offer.
Participate in global, regional, local exhibitions Do's and Dont's.6:06
Intercultural communication essentials for your to gain TRUST!7:30
Intercultural basics about the High and Low context cultures. Different communication styles across different markets. Meaningful communication taking into account the ways cultures appreciate relationships and trust. Comparison of different communication styles.

Congratulations ! You are fully equipped to Sell and Communicate globally !7:28
Summary of your great journey gone through full understanding on how the international sales are built. Summary of the key ways how to establish efficient cooperation with your potential partners across different markets, be able to communicate and bring winning value proposition to your prospects. Get final key tips for you to succeed internationally !

Requirements

Interest in sales and communication across different markets and cultures.
Ready to boost your international sales and need quick guidance on how to plan and execute it right to avoid typical mistakes.
Excited about discovering and earning in the new markets with different cultures.

Description

This amazing course is delicately prepared for YOU, which is based on more than 15 years of extensive international sales, marketing and communication experience from various largest international companies doing business and communicating abroad.

It gives you an unique opportunity to have a PRACTICAL and SIMPLE step by step guide for your active SALES , COMMUNICATION expansion in the INTERNATIONAL markets, where you will get a structure, understanding and readiness to plan and execute your sales strategy abroad right after completing this course. You will:

Boost your knowledge in : #Sales Management #B2B Sales #Sales Funnel #Negotiation # Business Communication #Leadership

start with your own Go-to-Market plan where you identify - Where ? How ? What to sell in the global markets.
get the practical tips and tricks on how to engage right sales partners, participate in global events and finally ...
know how to manage intercultural communication being Globally mindful of cultural signals for your strong negotiation and presentation skills.

By completing this course based on practical short lectures and few tasks on the handouts available for you per each lecture, you will realize how amazing, clear and simple it is to start and execute your sales in different markets globally.

If you find this course as a good start point for your company, sales department, yourself, but you foresee potential growth in the international sales and communication, feel free to reach out to us for more tailormade Global Sales consultation or practical workshop or training solution. See you soon at the course ! With kind regards from your Mindful Global sales team.

Who this course is for:

Entrepreneur with sales team or sales lead, manager, beginner in international sales role.
StartUp Interested in developing international sales strategy and needs support and quick guidance on "How to start sell and manage across the markets ?"
You have been recently promoted to sell your products across different markets, need advice on key points to focus on to start selling globally with a plan and necessary communication tips.

Global Sales Management and Communication Playbook

What you'll learn

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Course content

Introduction2 lectures • 5min

Go to Market strategy5 lectures • 26min

How to act and communicate your value to the market ?3 lectures • 18min

Final summary on key take aways for efficient global sales and communication.1 lecture • 7min

Requirements

Description

Who this course is for: