Managing Generational Conflict
What you'll learn
- Upon completing this course, you will be able to:
- Create a culture of greater inclusion and collaboration across different generations
- Decrease workplace conflict and increase employee engagement and productivity
- Implement effective strategies for recruitment, retention, rewards, and incentives
- Make and instant and lasting connection with customers of different generations
- Improve customer service and turn customers into raving fans
- Increase market share by designing products and services that speak to customer values
- Define the 6 Value Populations and the 9 core values and 12 workplace attributes associated with each one
- Explain the generational shift occurring from an in-dependent to inter-dependent cultural model
- A willingness to reduce conflict and increase happiness in your professional and personal life. :)
Would you like to reduce the conflict and improve the relationships in your personal and professional life? This course can help you do that by revealing a major hidden cause behind a lot of the conflicts and miscommunication we all face—generational differences.
You might be familiar with the traditional approach to generations, like Baby Boomers, Gen X, Gen Y, etc., but in this course you’ll learn why the traditional approach to generations is flawed and discover a new and powerful approach that makes much more sense. You’ll probably even learn that you’re part of a generation, or “Value Population,” you’ve probably never even heard of before, such as the Performers, the Techticians, the Believers, etc.
What’s more, you’ll see how you and people of different generations in your life grew up in very different times and have very different values and perspectives on life. It’s as if you come from very different worlds. To bridge this gap, you’ll gain powerful tools to help you communicate and get along with them better, both at work and at home.
At work, this knowledge can help you in areas such as:
- Sales and Marketing—to better communicate and connect with customers
- Management—to better lead employees of different generations
- Human Resources—to better attract, engage, and retain employees
- Continuous Improvement—to improve collaboration, productivity, and innovation
At home, this knowledge can help you improve relationships with:
- Yourself—it’s a powerful tool for self-discovery and personal growth
- Your Kids, Parents, Spouse, Friends, Neighbors, etc.
- Basically Anyone—who was born in America and is of a different generation
Here’s what a few people who have taken this course had to say about it:
“I’ve been using the Near Bridge generational concepts for the last few years, personally and professionally. They have been invaluable tools to help me understand my clients and my two sons – who are both in different Value Populations. I only wish I’d had this knowledge when my parents were alive…it explains so much and would have led us to a much richer understanding and relationship.”
—Bill Hertan, founder, TRI Partners, Inc.
“A wealth of information presented in a dynamic, interactive way. Get ready to be engaged and informed!”
—Aurora Realin, manager, Florida Hospital
To help you get started, the first 8 lectures are offered for free so you can learn how this powerful approach can change your life.
Who this course is for:
- MARKETERS – powerfully connect with target markets by speaking to core values and turn customers into raving fans
- MANAGERS – reduce conflict and connect easily with employees of different generations
- INDIVIDUAL CONTRIBUTORS – communicate better with your manager and co-workers so you can be more productive and get better raises and performance reviews
- INDEPENDENT PROFESSIONALS (real estate agents, financial planners, etc.) – strengthen relationships with current clients, attract new ones more effectively, and improve loyalty and referrals
- ANYONE – better understand yourself and others from different generations so you can reduce the conflict and improve the relationships in your life
Ken Beller is the cofounder and president of Near Bridge, Inc., a consulting firm that specializes in reducing generational conflict. Near Bridge’s groundbreaking research reveals the hidden factors that motivate people of different generations and provides practical ways to engage and empower employees and turn customers into raving fans.
Ken is the lead author of the highly-praised book, The Consistent Consumer: Predicting Future Behavior Through Lasting Values. Jim Kouzes, coauthor of The Leadership Challenge and president emeritus of The Tom Peters Group, called The Consistent Consumer “one of the most important books on customers to come out in years.”
An accomplished international business leader, Ken has lived and worked in 20 countries across North America, Europe, and Asia. Throughout his career, he has successfully developed, implemented, and run multicultural and cross-functional initiatives for some of the world’s leading companies, including General Electric, Daimler Benz, Applied Materials, and NASA.
Well-versed in all aspects of large and small business operations, Ken has grown and managed organizations with annual revenues ranging from $500 thousand to over $100 million and he has been responsible for the operations strategy of a $1 billion business. He has substantial hands-on expertise in global business planning, acquisition integration, process and product development, engineering, operations, human capital development, employee engagement, and organizational performance.
Whether delivering keynote speeches to thousands, facilitating live workshops for hundreds, or coaching executives one-on-one, Ken’s dynamic style engages and entertains while his depth of knowledge and experience makes the information readily applicable to real-world situations.
In collaboration with his wife, Heather Chase, Ken has coauthored the book Great Peacemakers: True Stories From Around the World (LTS Press 2008), which tells the inspiring life stories of 20 great peacemakers and offers powerful insights for cultivating peace in our own lives. The book has won more than 30 awards and is endorsed by 3 presidents and 3 Nobel Peace Prize winners. For more information, please visit the book's website at GreatPeacemakers.com.
Ken lives with his wife Heather, and their rescued dog, Buddy, in northern Arizona.
To learn more about the keynote speeches, workshops, and other live events Ken offers, click here.
To connect with Ken on LinkedIn, click here.