
Discover what a waitlist is and why senior housing uses it, and learn to build a pipeline, engage, and call the waitlist to fill openings within 48 to 72 hours.
Learn to build a waitlist by prioritizing internal residents first, then external applicants, using a formal waitlist form, offering it during tours, and securing a financial or signed commitment.
Learn how to manage a waitlist for memory care by addressing family emotional turmoil, asking open-ended questions about guilt and fear, and highlighting a team-based care approach with shorter shifts.
Follow up with the waitlist monthly using personalized, varied outreach: calls, emails, visits, thinking-of-you cards, and photos or videos of activities to ease fears and move prospects toward senior housing.
Explain how to manage a waitlist for senior housing, using a form and monthly follow-ups to secure commitments within 48–72 hours for independent living, assisted living, and memory care.
If you are new or have been in this industry for awhile, waitlists can be tough to work! We, as sales professionals, often find that we are waiting for THEM! It doesn't have to be that way! We can work smarter, not harder, to create a waitlist funnel of prospects or family members that are eager and ready to move forward.
With over a decade of experience, I help demystify the waitlist process, so you can use the waitlist as a way to get commitments on upcoming open homes/units, rather than just waiting on prospects or family to be "ready". We walk through why the waitlist process can add value to your community, how often to follow up and how to help family members through the emotional journey of change, in supportive and positive ways, so they can feel relief when moving their loved one into your community. After wrapping this class, you will feel confident in knowing a great way to maximize your waitlist, while following up with intention. Thanks for joining this short 30(ish) minute class!
Tami believes in creating communication and sales processes that empower Senior Citizens or their family members to make positive changes. Hope you enjoy the class and follow along for more resources!