
I will start in the first chapter by finding an explanation & definition for the term management. Then, I will briefly explain the job of a manager, which I will only outline, because we do not want to lose ourselves too deeply in theory, but rather convey practical knowledge.
Explore how management resembles a captain steering resources, time, and people toward a clear vision and goals, with planning, leadership, and control guiding progress.
In the second chapter we will cover the topic of effective leadership. This is important because no matter if you manage a team, a project or an organization, it is always necessary to lead people, either directly or indirectly.
Explore seven leadership principles that drive effective management: results orientation, big-picture contribution, focused priorities, leveraging team strengths, building trust, positive problem solving, and leading by example.
With the leadership skills in mind, we will proceed in the third section with the internal and external situation analysis, which is about understanding an organizational situation and processing it in such a way that it can be worked with. For this we will cover various fundamental management tools, methods and relationship, which need to be understood.
Apply ABC analysis to prioritize problems and identify sales drivers by classifying machine types into A, B, C using turnover and quantity shares; follow the Pareto principle.
Use target-actual comparison to identify gaps between current state and vision, uncover potentials, and plan actions to close the gap through smarter resource use and innovations.
Acquire tools to analyze external influences with Porter's five forces, benchmark analysis, the product lifecycle, escort model, and SWOT, and apply them to informed managerial decisions.
Analyze market attractiveness with Porter's five forces: industry rivalry, new entrants, customers, substitutes, and suppliers. Use this framework to assess entry barriers and your competitive position.
Leverage benchmark analysis to adopt best demonstrated practices, understand industry standards, and sharpen your competitive insight, then implement targeted actions through preparation, analysis, and implementation phases.
Once you have analyzed the internal and external situation, the fourth chapter will cover the topic of developing a targeted strategy and make it transparent on the basis of key financial ratios.
Explore the BCG matrix, plotting products by market growth and relative market share to classify stars, cash cows, question marks, and dogs, and derive portfolio actions.
In the fifth and last section we dedicate ourselves to the ultimate discipline of the manager, implementation & follow-up. The target of this course is to provide you with practical knowledge, which you can apply in your daily job as a manager.
Develop data-driven management skills by mastering excel reports, vlookup, and pivot tables to analyze turnover, customers, and product performance, derive actionable plans, and identify stars, cash cows, and question marks.
Master change management to implement strategic measures during restructuring, engage stakeholders, and address resistance patterns among promoters, skeptics, preventers, and opponents across preparation, change, denial, resistance, frustration, and adaption phases.
Apply practical follow-up methods to sustain change, including regular reports, target reviews, deadlines, and shared responsibility, while aligning actions with guiding principles, vision, mission, and core values.
Lead with data, facts, and emotional insights; balance hard and soft facts, embrace continuous learning, and adapt to mega trends and generational needs to become a great manager.
In this course you will learn how to master management and effective leadership in practice. The contents are structured as follows:
Explanation & definition of management and the explanation of the Manager in reality.
Effective leadership
Principles of effective leadership
Tasks of the effective leader
Tools for effective leadership
Internal & external situation analysis - the Manager's toolbox
Tools and methods for the internal analysis
Tools and methods for the external analysis
Strategy development & key financial ratios
Marketing strategy
Portfolio management
Competitive strategies and differentiation
Investment case calculation
Most relevant financial ratios
Implementation & follow up
Setting business goals
Creating transparent reports
Change management
Follow-up in practice
Guiding principle: Vision, mission & core calues
Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.
The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my management areas, supplemented by knowledge that will be useful for you. Next to real management skills, you will also learn what mindset a manager should have to do a great job. Of course, we will also cover the field of effective leadership, to enable you to lead people, regardless of whether you lead a team or drive your projects within a company. The topics you will learn will help you to have an excellent entry into a management role or to broaden your horizons in your current management position.