
Dr. Bob centers learning on individuality and collaboration, teaching a one-size-does-not-fit-all process to maximize your knowledge, impact, and value for customers and business outcomes.
Identify the three types of paying customers: cheapest, best value, and the best, and learn to tailor your product and service to their evolving needs for business success.
Identify and avoid common customer service mistakes by listening, building empathy and ownership, and following through on promises, while leveraging the four c's to address gaps in training and feedback.
Discover the Nordstrom way: a 100% commitment to customer service, empowered employees, and attention to detail that leaves customers happy.
Explore how standards, scripts, and branding shape consistent customer service experiences, while noting their potential to hinder service and emphasizing human-to-human connection first.
Collaborating with a customer becomes forming a two-person team guided by the four-part team model: compelling task, sense of membership, mutual influence, and personal reward to meet the customer's needs.
Connect human to human in the moment with a personal opening sentence followed by a question. Keep a genuine smile and eye contact, then exit by sincerely thanking the customer.
Explore how the four c's adapt to call centers and websites by prioritizing human-to-human connection, personalizing with names, and guiding customers through clear processes from contact to purchase.
Learn to handle unhappy customers by connecting, listening, and treating them as people. Apply the four Cs—connect, apologize, take responsibility, and collaborate—to reach a mutually agreeable solution, staying calm.
Identify the ideal customer service employee as someone hired for competency and customer service, with energy, openness, and caring, who knows the four C's and creates a personal mission statement.
Create department level service mission statements to align teams and drive continual improvement; map employee skills, publicly praise progress, and balance management control with human-to-human customer service using four cs.
Promise unequaled customer service and deliver on that promise.
WHAT STUDENTS AR SAYING (AI): The recurring theme in the reviews is appreciation for the course's focus on customer service. Reviewers noted that the course provided valuable insights into the mechanisms of customer service, including its role in revenue generation and customer retention. A key point of interest was the exploration of the 4C's of customer service, which seems to have stood out to many learners. Additionally, there was mention of the course's relevance, with particular emphasis on how updated content, like the incorporation of AI, could augment customer service strategies. Overall, the course appears to have successfully combined theory, practical examples, and future trends, leaving learners with both a broadened perspective and specific tools that can be applied in real-world scenarios.
THIS COURSE: Leadership: Learn the Core elements of Customer Service
By the end of this course:
You will be able to use the 4Cs of Service so well customers will almost beg to give you money and will sing your praises
Customer Service
Coping with the demands of customers day after day can be a daunting task. At first, it can be overwhelming. Without training and having a few practiced skills, it can be impossible. This course will provide you the core information you need to succeed with all types of customers.
All levels of customer service, from want-to-be to beginner to experienced, and from supervisor to president, all will benefit from this course. All businesses are in the customer service business, beginning with the connection between customer and employee. Every day people connect and disconnect, your job is to make sure your connection with a customer creates such a positive experience that the customer becomes a loyal fan of you and the business.
What makes this course different? As an expert in human behavior, I help business leaders and employees interact with each other and with customers in the most productive ways, mostly using tools I have created over the past 50 years. The foundational 4Cs of customer service will form your basic understanding of customer service. You will understand the psychology of customers and your own psychology as a provider. By the end of this course, you will have the knowledge and skill to succeed at just about every customer service eventuality. This course is based upon my book Earn their Loyalty.
Relationships are the core element of our daily lives. Make your customer-employee relationship astoundingly good.
Rock Solid Business Soft Skills
My set of LEADERSHIP SKILLS courses is ideal if you want to significantly improve your soft skills as a leader, manager or employee. Each course presents a specific topic; you’ll dive deeply into the content and emerge with newly acquired ideas and rock-solid soft skills. Many of the ideas and skills are unique to this set of courses.
Business is a balancing act of controlling and enabling others. As a leader/manager, you must be in charge, but also encourage the best from every worker. As you know, this isn’t easy. Make a mistake or two and everyone suffers. Rock solid skills have clear steps, easily followed and measured. And if you aspire to leadership, these skills will propel you upward.
My courses follow that old saying, "if you give a man a fish, you feed him for a day, if you teach him to fish, you feed him for a lifetime." I teach both skills and concepts. If you want both training and an education, this is the place, tools and ideas. Each course provides ideas to explore and skills to try out. You choose the topic and in about three hours or less, you’ll acquire rock solid soft skills enabling you to support and inspire your employees. Double asterisks (**) around a section or lecture denotes core material.
This series of Leadership Skills courses is ideal for these topics: Entrepreneurship, Communication Skills, Management Skills, Business Fundamentals, Leadership Skills, Manager Training, Conflict Management, and Influence.