What They Don't Tell You About Your Music Career

Now, we're getting into the good stuff: making actual money with your music.

The truth is that there are many ways to make money within the industry. In order for us to have the most secure and reliable income as possible, it's important for us to focus on the concept of multiple streams of revenue. This video covers how to go about developing your multiple streams and gives you actionable steps to begin the process for each. 

There are so many things to that you could be doing in music, it's hard to know where to place your efforts. In this segment, we discuss specifically what you should be focused on in order to have to largest impact on your career. 

In the second segment on the subject of what to focus on, we cover how you can measure if you are being successful as well as how to understand your fans' feedback. Also covered in how to determine where your profit is truly coming from (i.e. what you are "best at") and how to tie that to what you are most passionate about. 

In this segment, we discuss the impact that you have on the lives of your fans. This isn't simply coming up with something. It's not guess work.How do you truly know from their perspective? Then, we discuss how to take control of which emotions, actions, and overall impressions that you are causing in your fans, setting you up for success as we move forward through the course. 

One of the surest ways to fail in the music industry (or in any industry for that matter) is to try and market to everyone. You will very likely drain your resources and struggle to find customers. However, if you apply the "Ideal Fan" strategy, you will identify who exactly your target fans are, where they hang out, and how to make things that appeal to them. 

Hands down, this is one of the most powerful segments in the course. 

Now that we have developed who our Ideal Fan might be, what do we do with it? Here, we give you a step by step method to figure out your personalized action plan that will help you connect and attract your fans to you. 

No one is obligated to care about what you do? No one wants to "check out your band". Why? Are they just jerks? Not at all. The world is full of music, movies, tv, all vying for your Ideal Fan's attention. It's hard to get them to commit any time to something they don't know about. 

So, what do we do? How do we earn their attention? This segment explains how to do it. 

These days, it seems like everybody is connected online somewhere. Including your Ideal Fan. It's important that we uncover where our fans are hanging out and then create something that they will find interesting and valuable. This video gives a basic primer in how to do so, as well as how to provide value to your fans in a way that creates fans for life, who will promote you to all of their friends (who likely might be your Ideal Fans, as well). 

Everybody wants to know how to get more gigs! It's borderline obsessive for a lot musicians.

This segments talks about how to do just that, but starts by asking you to redefine what a "gig" is, instead firstly thinking about what is likely to be most valuable to your Ideal Fans. While many artists view gigs as something they "get" or are "given", the best selling artists in the world understand that a show is about providing a feeling, an event, and experience for their fans. 

In this segment, we explain the mentality behind this strategy and as you to make "the shift" away from just playing business-as-usual gigs. 

What are you really promoting? It's not just an event or an album. What are your fans getting through buying from you? The answer may surprise you. 

In this segment, we discuss the delicate art of making your audience want to buy from you, teaching you to use the most powerful ways to connect with your fans on a deep level. You will learn about benefits over features, how to build the proper context for your fans, and then you will be walked through several exercises that will help you brainstorm exciting and enticing ideas for events and great ways to market them. 

The art of marketing using words is delicate, yet an incredibly valuable skill. In this segment, we give you several strategies and methods for writing compelling and attention grabbing marketing materials that will attract your fans like moths to a flame (without the mortal consequences).

For each audience, there are "influencers" that set the trends. In this segment, we discuss how to both identify and contact influencers in ways that will compel them to help you promote your music. Make no mistake, these influencers have a lot of people trying to get their attention, but by following the strategy in this video, you can move to the front of the line and greatly increase your odds of a potentially life changing marketing partnership. 

Especially in the music industry, gatekeepers are a very real part of life. They guard everything from the venue booking office, to the door, to the sound board. In order to give yourself the greatest chance of success, you need to strike up positive relationships with all of them. The industry is small and everybody knows one another. 

In this segment, we discuss how to build a great reputation within your area of the music industry. 

In this segment, we begin to tackle the real nuts and bolts of how to make money in the music industry. We discuss how to start from nothing, and how to begin to build something that is sustainable with minimal risk. 

Diving further into real world financial strategies in this segment, we guide you to calculate exactly what you need to generate each month and then give you a step by step way to scale your current income streams to meet that goal. If you've ever dreamed about going into music full time this is for you. 

In this segment, we reveal the strategy that will help you calculate exactly how much value you need to create for your fans per year in order to meet you and your act's long term financial goals. 

Each artist is different. While there are well known ways to make money, the mix is dependent on your goals. In this segment, we show you how to choose exactly what top ideas to work on and how to move directly into the action phase. 

In this segment, we teach you how to both select and then market test your ideas, introducing a the concept of the "Lean Canvas" strategy, As we go through the process in depth, you will begin to understand not just the "how", but the "why" behind market testing and about how it can massively transform your music career. 

In a continuation from the previous video, we cover the second half of the "Lean Canvas" strategy, giving you a highly actionable step by step plan of how to execute and utilize the information your receive. 

Now that we know the "who" we want to serve and "what" we want to create for them, we need a strategy to execute what might be a fairly intimidating plan. In this video, we share our "sticky note system" that immediately clarifies and defines all of the steps in your big projects.

As musical artists, we are usually filled to the brim with ideas. In this video, we discuss how to keep track of ideas that aren't a part of your main project, including how to choose when to pick them up and begin moving them to the forefront. 

We've covered several powerful strategies and methods in this course, but some of the most important information we can provide is about the inner game of the music business. This is how we put it all together and persevere, even when it gets tough. 

In this bonus section, we give you an extremely powerful process that we consistently go through each time we need to make a decision about our music careers: our shared values. Here, we show you how to start the conversation that will uncover your own inherent values that will provide a "true north" as you continue on the journey of making a living in music.