Making your Marketing Memorable
3.7 (30 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
163 students enrolled

Making your Marketing Memorable

How to Create Compelling Content that will Make your Marketing Messages Memorable
3.7 (30 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
163 students enrolled
Last updated 6/2017
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 2 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Explore ways on how to define your target audience.
  • Identify their desired state vs. current state.
  • Discover which social media platforms they frequent.
  • Explore the formula of creating compelling content.
Requirements
  • No advanced preparation or prerequisites are needed for this course.
Description

In this course we explore the basic elements of how to make your marketing messages resonate with your target audience. We start by helping you define your audience and understand their desired state. By using this customer-centric strategy, we’ll discover which platforms your audience spends the most time on and what content attracts their attention.

Once you have the audience and platforms in place, you can focus on crafting your powerful marketing message using emotional storytelling combined with fact-based proof points. This simple formula of content creation can be used over and over again with almost all your marketing messages.

Who this course is for:
  • Anyone in Marketing, Sales, or related fields.
Course content
Expand all 9 lectures 55:16
+ Introduction
7 lectures 55:13
Understand Audience's Problem and Motivation to Solve it
07:52
Know Where Audience Spends the most Time and Attention
14:09
Use Storytelling Techniques
09:25
The Breakdown and Insights
07:21
Course Conclusion
02:54
+ Supporting Materials
2 lectures 00:03
Slides: How to Create Compelling Content
00:01
How to Create Compelling Content Glossary/Index
00:01
+ REVIEW AND TEST
0 lectures 00:00

Review Questions: How to Create Compelling Content that will Make your Marketing Messages Memorable

REVIEW QUESTIONS
5 questions

Final Exam: How to Create Compelling Content that will Make your Marketing Messages Memorable

FINAL EXAM
5 questions