Making Content Your Greatest Sales Tool

Content becomes the greatest sales tool, shaping how buyers view your team when you position yourself as a teacher first and embrace assignment selling.

Explore how time shapes sales team morale and productivity and how assignment selling can reclaim time by reducing wasted hours with bad-fit prospects, pre calls, CRM, and appointments.

Implement assignment selling by integrating content and buyer-based questions into the sales process to shorten sales cycles and boost closing rates; reading 30+ pages correlates with an 80% close rate.

Start sales conversations from a teacher mindset, using content to become a trusted advisor and authority, enhancing influence by integrating content into the sales process.

Apply the they ask you answer framework to generate content that yields immediate roi by addressing major questions in sales appointments today, driving deals.

Learn to apply assignment selling by teaching prospects through email, text, and video, outlining the call and addressing questions with best practices and actionable process design.

Learn when to use assignment selling before sales calls, in post-call follow ups with targeted videos, and through ongoing assignments to educate and add value.

Learn to master assignment selling by explaining the why and securing a commitment, using direct conversation, video, and email to engage prospects with the buying guide.

Create three-stage scripts for assignment selling with your sales team and manager, ensuring you produce required buying guides with marketing before engaging prospects.

Explore how assignment selling serves as the ultimate buying qualifier, illustrating what great education from a sales person looks like and when to apply assignment selling in action.

Position yourself as an educator by delivering unbiased, high-quality content that addresses customers' questions and fears, and use bold assignments to deepen commitment in the sales process.

Assignment selling reveals a prospect's hot buttons and commitment by tracking pages read and videos watched before the initial sales appointment, using tools like HubSpot to gauge value.

Assignment selling in follow-up emails targets prospects with specific issues, uses personalized subject lines and a video, and invites a next call—outperforming generic follow-ups.

Learn how to start assignment selling by identifying the content you need, building momentum, and embracing a culture of assignment selling within your organization.

Implement the 'they ask, you answer' sales initiative by creating buyer-focused content that the sales team can immediately use, involving them in planning and teaching integration into the sales process.

Improve sales and marketing alignment by ensuring a marketing representative joins every major sales meeting, includes sales in marketing discussions, and fosters monthly content collaboration and tool training.

Embrace assignment selling by using transparent content as an always-on sales tool that educates buyers, drives trust, shortens the sales cycle, and aligns marketing and sales through scripted content.