Make Your Ideas Stick: Communicate with Impact
What you'll learn
- How to make your messages stick with an audience
- How to spot the traits that sticky ideas have in common
- Why so many presentations and pitches are unmemorable and unpersuasive
- How to get your audience to care about your communications
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath--along with his brother Chip--has literally written the book on making ideas stick.
The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.
This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating ... with a few urban legends and proverbs thrown in for good measure.
Whether you're giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques for making your ideas stick.
Who this course is for:
- Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)
Dan Heath co-wrote four New York Times bestselling business books with his brother Chip: Made to Stick, Switch, Decisive, and The Power of Moments. The Heath brothers’ books have sold more than three million copies worldwide and have been translated into thirty-three languages. Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good.