AR Filters 101: Learn to Make Viral AR Filters on Snapchat

Name: AR Filters 101: Learn to Make Viral AR Filters on Snapchat
Rating: 3.4 (3 reviews)

Love filters? Learn how to make them easily!

Created byPaige Piskin

Last updated 8/2024

English

What you'll learn

Make Face Filters: Using digital makeup, face morphing, change eye color, hair color, eyebrows, and also tracking objects to the head like hats/accessories.
Digital Clothing Try-ons: Learn how to bring AI fashion into filters using Garment transfer, Virtual Shoe try-ons, Nail/Hand Art and more!
Work with ML features in Lens studio like garment transfer, character styles like anime or cartoon.
Explore post effects, VFX, animated objects and more!

Course content

3 sections • 16 lectures • 2h 55m total length

Introduction: Hi! Let's jump into software recommendations6:41
Hi everyone! I'm Paige Piskin, an augmented reality makeup and character artist with a passion for designing AR filters across various social platforms. Over the past three years, I have been fortunate enough to generate nearly 200 billion impressions on my effects, which have been shared over 600 million times. Becoming an AR creator has been an incredibly transformative experience for me.
Here is the short list of software I use day to day as a lens creator:

Lens Studio: Used for creating Snapchat filters and AR effects.
Blender: A versatile 3D modeling program used for creating full 3D models, animations, rigging, and more.
Gravity Sketch: An immersive VR sculpting tool for creating virtual objects in a 3D space.
Nomad Sculpt: A mobile sculpting tool for experimenting with sculpting in a portable setting, especially on iPads.
Procreate: An exceptional tool for drawing textures, particularly for makeup and face art. Offers pressure sensitivity and affordability.
Photoshop: Used for various purposes, including digital art, drawing, and texture creation.
Substance Painter: Ideal for creating complex textures with depth and realism, especially for 3D models.
Marvelous Designer and CLO 3D: Tailored for 2D drawing and painting within the clothing and fashion industry.
PiX Art: A tool for adding stickers to face charts and other creative purposes.

"Hi everyone! I'm Paige Piskin, an augmented reality makeup and character artist with a passion for designing AR filters across various social platforms."
For the past three years, I've been immersed in a world of augmented reality, I've made over 300 effects across platforms that have been shared over a billion times and have been seen over 220 billion times. Becoming an AR creator has transformed my life. I now create lenses full time for brands, and travel the world speaking at events in AR, AI, advertising and disruptive tech.
Connecting Through AR:
A highlight of this journey has been connecting with AR enthusiasts worldwide. The sense of community is heartwarming. Traveling to share our passions has been an incredible experience. My sustainable career continues to evolve as the industry grows.
Augmented Reality's Promise:
The convergence of augmented and virtual reality has birthed mixed reality experiences. The potential is vast, especially for aspiring creators. Brands are eager to explore AR effects, and countless unique styles deserve to shine. Whether you're a digital artist, character designer, makeup artist, sculptor, or painter, the AR space has a place for you.
Starting the AR Adventure:
In this video, I'll delve into the software tools I use and how I got started. Entering this field doesn't demand prior 2D or 3D experience. Diverse entry points exist.
Some creators excel in 3D despite lacking prior digital art experience, and vice versa. Some began AR with no background, growing into remarkable artists. Proficiency in 2D or 3D isn't a requirement; platforms like Lens Studio provide templates that make it really simple to get started with assets you can use in your projects if you don't have experience with 2D or 3D design.
3D Software:
For effects similar to mine, I rely on Blender, a versatile 3D modeling program. While specialized tools like Cinema 4D and ZBrush exist, Blender suffices for my process!
Additional devices:
iPad users can explore nomad Sculpt for mobile sculpting, while Gravity Sketch offers virtual sculpting with VR headsets.
Fashioning Creativity:
Fashion enthusiasts can dive into Marvelous Designer and CLO 3D for 2D drawing and painting within clothing design.
Artistic Evolution:
A decade ago, I started with Photoshop, learning mostly on my own. Online classes honed my skills. For iPad owners, Procreate is excellent, especially for textures like makeup.
The Power of Normal Maps:
Normal maps bring depth to textures. They're crucial for realism, elevating elements like raised glitter. Substance Painter is great, but you can start with Procreate or Photoshop.
Exploration Is Key:
Lens Studio, Blender, Gravity Sketch, nomad Sculpt, Procreate, Photoshop, and Substance Painter are my main tools. But the real essence lies in exploring and experimenting. Start small, perhaps with 3D models or face chart stickers.
The AR Journey Awaits:
Embark on your AR journey. I'm excited to share more in future videos. Stay tuned for more insights and experiences!
Getting Started: The Basics of Navigating the Lens Studio Interface7:02
If it's your first time using lens studio, you're going to want to watch this video so you can get acquainted with the interface before jumping into the rest of the workshops. In each workshop, we'll cover many different types of features and I'll touch on more of the interface details.

3D Makeup: Designing your own 3D Makeup looks in AR15:36
Title: 3D Makeup Tutorial in Lens Studio: Step-by-Step Guide
Introduction:
In this tutorial, we will guide you through the process of creating and modifying 3D makeup effects in Lens Studio. We'll cover the basics of navigation within the software, importing the 3D makeup helper, adjusting colors, modifying textures using Photoshop, and adding custom face meshes for personalized makeup effects.
Step 1: Setting Up the Project
Open Lens Studio and create a new project.
Ensure that the default layout is selected.
Adjust the preview window as desired for better visibility.
Familiarize yourself with the different panels: inspector, resources, and scene.
Step 2: Importing the 3D Makeup Helper
Access the Asset Library and search for "makeup."
Import the 3D makeup helper into the project.
Place the 3D makeup helper under the main camera in the scene.
Enable the webcam button to see the effect on your own face.
To modify the makeup, access the head binding and click on "makeup with masks."
Step 3: Adjusting Makeup Colors
Right-click on the makeup colors setup under head binding and select "select."
In the inspector, adjust the colors for each makeup piece.
Experiment with different colors to achieve the desired effect.
Keep in mind that the default settings are designed for all skin tones.
Step 4: Modifying Makeup Textures in Photoshop
Identify the texture you wish to modify, e.g., lipstick or eyeshadow.
Right-click on the texture and select "select" or search for it in the resources panel.
Right-click on the selected texture and choose "Show in Finder."
Open the texture file in Photoshop.
Make desired modifications to the texture, such as color adjustments or smudging.
Save the modified texture and observe the automatic update in Lens Studio.
Repeat this process for other makeup textures.
Step 5: Adding Custom Face Makeup
Access the head binding and choose "add a face mesh" for personalized makeup.
Adjust the settings of the face mesh, such as depth and appearance.
Customize the makeup on the face mesh using solid textures, glossy textures, or face tattoos.
To add a tattoo, create a transparent PNG image and replace the texture with it.
Experiment with different textures and effects to achieve your desired look.
Step 6: Adding Gloss to Specific Areas

Conclusion:
Congratulations! You have learned how to create and modify 3D makeup effects in Lens Studio. This tutorial covered importing the 3D makeup helper, adjusting colors, modifying textures using Photoshop, and adding custom face meshes. Feel free to explore further and create your own unique makeup effects. Stay tuned for future tutorials on creating textures using Procreate. Thank you for watching!
Make Characters with Face Morphing10:57
Face Morph Template:
step-by-step tutorial for creating a face morph filter using the face morph template in Lens Studio:

Open Lens Studio and search for the "face morph" template.
Click on the face morph template to open the project file.
Inside the project, you'll find three options: character example, simple face mesh, and face mesh example with face morphing.
Select the character example and explore the options for transforming your face into a character. You can also use the eyes from this template for creating 3D eyes for your characters.
If you want to customize your own face, go to Blender and open the face mesh asset from the Lens Studio website.
Use the sculpting tools in Blender to make adjustments to the eyes, nose, and lips. You can use the snake hook brush to resize and reshape the features.
Export the customized face mesh as an FBX file and save it.
Go back to Lens Studio and click on the mesh in the face mesh example to update the face morph.
In the face mesh edit blend shape, right-click on face mesh and select it. Then click the plus sign to import your custom 3D object.
Load your face mesh file into the project. You'll see the updated character with your customizations.
To add more dramatic effects, such as face stretching or face liquify, click the plus sign and select the desired effect from the face effects menu.
Adjust the effect by moving the dots or circles on the face to modify specific points or areas.
You can duplicate effects and place them on different parts of the face to create various features.
Experiment with different combinations of face stretch, face morph, and liquify to create unique character looks.
Remember to check and adjust the mesh options in the face mesh example section. You can choose which parts of the face are cut out or included.
Additionally, you can use expression multiplier to enhance the facial expressions of your characters.
Test and refine your character filter until you're satisfied with the result.
Have fun creating your own characters and share your creations with others.
That's it! Enjoy using the face morph template in Lens Studio to create exciting character transformations.
3D Eye colors and eyebrows15:47
In this video, you'll learn the ins and outs of crafting eye color and eyebrow changing lenses in Lens Studio. Whether you're aiming to change eye colors, modify eyebrow styles, or just add a unique touch to your digital persona, this tutorial has you covered.
Hair Segmentation: Changing hair color5:37
Learn how to change hair color easily in your lenses. Changing hair color can give your character or makeup looks another edge, or you can use hair segmentation as an occluder for a natural look with makeup and jewelry.
Tracking objects to the head: Learn how to add accessories, jewelry,etc7:10
Learn how to track objects to your head in Lens studio to make all kinds of face/head accessory lenses in lens studio. In this workshop we'll cover how to make a cowboy hat filter using a cowboy hat reference object and customizing the materials in lens studio.
How to Use Snap Machine Learning Characters (Old, Bald, Toon, Comic, Anime etc)8:12
Discover how to create character lenses on Snapchat using Snap's "custom component" machine learning template. This guide will show you how to design lenses for various styles, including cartoon, comic, anime, and expressive characters. This is perfect for those looking to explore the creative possibilities of Snapchat's augmented reality and machine learning features.
I enjoy starting with ML characters and adding makeup and accessories.
How to Draw Makeup for Filters with Procreate29:07
Learn how to draw makeup and bring into lens studio, and modify for changes in photoshop - as well as my workflow style when creating makeup looks. You'll need my face reference texture and the wireframe to follow along.

Working with Post Effects and VFX7:38
Learn about custom VFX and post effects in Lens Studio. In this workshop i'll cover an intro to using post effects and VFX, and share how to make your own Kira Kira effect with a custom sparkle animation.
ML Garment Transfer: Try on shirts, jackets, hoodies and more7:06
Learn to create AR try-ons for your AI fashions using Snapchat's garment transfer template in this workshop. Working with the garment transfer template, I'll share how I use AI tools like Dalle (or photoshop generative fill) to design custom fashion, and then bring it into lens studio to try on with this template.
3D Hand Tracking: Nails, Nail Polish, Jewelry and more!9:50
Learn how to make 3D Nail art and custom hand Jewelry in Lens Studio with this 3D hand tracking guide. In this workshop you'll learn how to use the hand tracking features inside lens studio, and I'll show how I create 3d nail and hand jewelry effects.
I've also included a hand file with example rings you can use in blender to follow along with this workshop.
Make a UI Carousel: Add navigation buttons and sliders to your scene6:20
Learn how to make a filter even more interactive by adding a UI carousel with buttons. UI allows people to customize their experience or try multiple variations of a filter.
I've included a sample project that is pre-set up with UI buttons so you can add your own makeup, or accessories into each option (button).
Jewelry & Physics: Making a dangling earring with natural physics16:20
Learn how to make an earring filter with physics.
Downloadable content: Includes sample earrings, very simple hoop earrings and a pair of chain style earrings that dangle and are rigged with bones. Also included is a LSO file you can drag into your perspective camera scene to put on a headbinding.
Animated 3D Objects: creating and working with animated 3d characters12:21
Learn how to use the animated object template inside lens studio. I've provided an animated 3D robot dog I created that you can use in this tutorial. The filter I've created with this dog object has close to 1M impressions and has been shared 18,000 times.
Project file: This project video comes with a FBX file for a Aibo dog that is pre-rigged and comes with a few animations.
AR Footwear: Creating a shoe try-on experience10:08
Downloadable content: Shoe example project file, includes a pair of futuristic shoes inspired by converse using different textures (made with AI) and shaders!
Extra objects: Two additional raw shoes to work with! You'll have to modify them to fit the shoe template.

Requirements

No experience necessary
Required software: Lens Studio(free) , Blender (free)
Suggested software: Adobe photoshop, Procreate (iPad).

Description

Hello and welcome! I'm Paige, and I specialize in creating fun and viral AR filters for myself, and for clients.

Over the past 4 years, I've developed over 300 AR filters, which have garnered an astounding 300 billion impressions and have been shared 1.3 billion times! As an AR creator, I've established an immersive creative agency, collaborating with brands like Bratz, L'Oreal, Coachella, and Netflix. I've had the privilege of meeting and working with celebrities such as Karol G, and serving as a guest judge on Netflix and BBC's Glow Up, among many other exciting opportunities.

As an artist, it was always my dream to turn my passion into a full-time career, and AR has made that dream a reality.

I'm excited to share my knowledge and insights with you. Whether you're just starting out or looking to refine your skills in lens studio, I'm here to help you become a professional creator in this dynamic field. Let's embark on this creative journey together.

Simply put, this course contains 14 different lessons mostly working with templates and resources within lens studio. In addition, I've also included some of my most useful assets to help you get started creating things like makeup, or using 3d models!

What You Will Learn: In this comprehensive beginner friendly course, you'll dive deep into the art of AR filter creation. Here's a sneak peek at what we'll cover:

3D Makeup Design: Master the art of crafting AR makeup looks in a digital space. Learn to play with colors, textures, and styles in Lens studio. I’ll share how to draw makeup looks in Procreate, edit and tweak them in photoshop, and put them into a wearable AR filter using lens studio.
Character Morphing: Bring your character visions to life with face morphing. Learn how to use blender to make fun face deformations to turn people into funny, cute or creepy characters with our face morphing workshop. Included are some face morphs I’ve created as an example.
Hair Segmentation: Learn how to transform someone’s hair color in an instant with an AR filter to create fun realistic hair color try-on filters, or fantasy character hair colors. Learn how to use the hair segmentation template and how to bring segmentation into any filter project you’ve already created..
Eye Color Changing: Learn to change and enhance eye colors, adding fun vibrancy to your characters.
3D Accessories: Delve into the creation of exciting AR 3D accessories, including hats, earrings, and more. Discover how to make these items interact realistically with your characters.
3D Nail Art: Learn how to use 3D hand tracking to create wearable AR hand jewelry and digital nail art.
3D Shoe Filters: Step into the design of stylish and trendy 3D shoe filters. Learn how to make shoes that are not just visually appealing but also interact naturally with the environment.
AI Clothing with ML Garment Transfer: Learn how to bring clothing to life with machine learning garment transfer. Learn how to use AI tools like Dalle to generate clothing looks that you can try on right in Lens Studio.
Sparkle Kira Kira Effect: Learn how to play around with post effects and vfx in lens studio with this Kira Kira tutorial. I’ll share how you can add sparkle into your effects, which is forever very trendy for filters.
And More: The world of AR is vast and constantly evolving. We'll explore additional techniques and tools that will keep you at the forefront of AR design.

Whether you're a beginner with no prior experience or an enthusiast looking to expand your skillset, this course is designed for you. I've included bonus assets and hands-on projects to ensure a comprehensive and enjoyable learning experience.

Join me in this adventure into the enchanting world of AR makeup and character artistry. Let's unlock your potential and unleash your creativity together!

Who this course is for:

Beginner lens studio developers

AR Filters 101: Learn to Make Viral AR Filters on Snapchat

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 14min

✨ Creating Face Filters7 lectures • 1hr 32min

Building the Scene7 lectures • 1hr 10min

Requirements

Description

Who this course is for: