Content Marketing: Create, Manage and Monetize Strategies
What you'll learn
- Create, Manage and Monetize Content
- Produce content likely to be shared
- Understand how customer search - and act accordingly
Requirements
- Basic Digital Marketing Knowledge
Description
STOP WASTING TIME AND START TO PRODUCE GREAT CONTENT NOW!
Are you worried about producing great content? Are your customer leaving your websites after few seconds? Do you have problems converting new customers? Then learn how to CREATE, MANAGE and MONETISE your content!
Whether you need tips for your website, newsletter, social media, or else this course will show you with practical examples what you need to do to finally obtain your goals.
Understand how to CREATE content people want to SHARE. Learn where to find help to create content people want to know.
From understanding how people SEARCH for products, you can make great material that MAKES YOU MONEY.
Master the following topics:
Mapping the Customer Research Journey
Start Creating a Content Strategy
Why People Should Follow your Content?
Tools That Help You Create Content Strategy
Design Content to Be Shared
Examples: Who applies it
Summary and Resources
Our course is always full of resources to help you to achieve what you want with Content Marketing creation. We suggest following all the lectures to perfect your content writing, create a strategy in line with your needs and the ones of your customers.
Do not hesitate to write if you have any questions!
IMPORTANT: This course is very substantial, and updated on a regular basis. However, do not be scared! You can decide to learn specific topics OR go for the entire course. If you feel you know already some parts you can skip them and focus on other ones. Remember we are always here to help you!
Who this course is for:
- Marketing Managers
- Web Owners
- Web StartUps
- New Digital Learners
Course content
- Preview07:11
- Preview15:15
- 10:59Start Creating a Content Strategy
- 11:34The Million Dollar Question: Why People Should Follow your Content?
- 14:55Tools That Help You Create Content Strategy
- 12:56Design Content to Be Shared
- 07:51Examples: Who applies it
- 03:46Summary and Resources
- 00:19Bonus Lecture
Instructor
![Oxford Learning Lab](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 2,874 Reviews
- 36,011 Students
- 24 Courses
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.