Content Marketing: Create, Manage and Monetize Strategies

Name: Content Marketing: Create, Manage and Monetize Strategies
Rating: 4.3 (33 reviews)

Learn all the latest strategies to Create, Manage and Monetize Content that people really WANT from YOU!

Created byOxford Learning Lab

Last updated 8/2018

English

English [Auto],

What you'll learn

Create, Manage and Monetize Content
Produce content likely to be shared
Understand how customer search - and act accordingly

Course content

1 section • 9 lectures • 1h 24m total length

Intro7:11
Explore how to create and share engaging content to generate leads, inquiries, and sales, and see how content marketing powers websites and social channels like Facebook, Twitter, blogs, and YouTube.
Mapping the Customer Research Journey15:15
Map the customer research journey to deliver relevant, shareable content across platforms that educate, engage, and convert customers through conversational marketing from awareness to purchase and beyond.
Start Creating a Content Strategy10:59
Develop a clear content strategy that guides what you publish across channels, choosing entertainment, knowledge value, or money-saving approaches to educate, inform, entertain, and build trust with customers.
The Million Dollar Question: Why People Should Follow your Content?11:34
Clarify why readers should follow your content by researching audience interests, understanding the curse of knowledge, and delivering high-quality, varied content—especially video—for lasting engagement.
Tools That Help You Create Content Strategy14:55
Learn to create a content production line with tools like feedly and buffer, and design an editorial calendar to plan, schedule, and distribute content across platforms.
Design Content to Be Shared12:56
Examples: Who applies it7:51
Explore how to build a successful content marketing strategy by being helpful, planning content, and mapping the customer journey from search to quote. See real-world examples like river pools.
Summary and Resources3:46
Explore practical content marketing strategies, learn to craft engaging, shareable content, and leverage resources like the Content Marketing Institute to improve your approach.
Bonus Lecture0:19

Requirements

Basic Digital Marketing Knowledge

Description

STOP WASTING TIME AND START TO PRODUCE GREAT CONTENT NOW!

Are you worried about producing great content? Are your customer leaving your websites after few seconds? Do you have problems converting new customers? Then learn how to CREATE, MANAGE and MONETISE your content!

Whether you need tips for your website, newsletter, social media, or else this course will show you with practical examples what you need to do to finally obtain your goals.

Understand how to CREATE content people want to SHARE. Learn where to find help to create content people want to know.

From understanding how people SEARCH for products, you can make great material that MAKES YOU MONEY.

Master the following topics:

Mapping the Customer Research Journey
Start Creating a Content Strategy
Why People Should Follow your Content?
Tools That Help You Create Content Strategy
Design Content to Be Shared
Examples: Who applies it
Summary and Resources

Our course is always full of resources to help you to achieve what you want with Content Marketing creation. We suggest following all the lectures to perfect your content writing, create a strategy in line with your needs and the ones of your customers.

Do not hesitate to write if you have any questions!

IMPORTANT: This course is very substantial, and updated on a regular basis. However, do not be scared! You can decide to learn specific topics OR go for the entire course. If you feel you know already some parts you can skip them and focus on other ones. Remember we are always here to help you!

Who this course is for:

Marketing Managers
Web Owners
Web StartUps
New Digital Learners