
Welcome to the course! And congrats for taking your very first action which was to subscribe to the course. Now get ready for the next series of actions which will lead you eventually to create an awesome online course.
Here you will learn about a very important concept in business: The Product-Market Fit.
Also you will take your first action item: Make the list of all the topics you can teach at a high level and/or that you are passionate about.
Get ready for your second action item: Identify among your list of topics the ones with the highest demand. Why? In order to get to the best product-market fit for your course!
In this lecture we will make sure Action 2 is completed the best way with the help of:
Google Trends
Google Ads
Udemy Search
What if none of your topics has a great product-market fit? No worries you are covered, there is a great alternative solution for that.
Get ready for your third action item: Get a high-quality & great price material for the creation of your future courses.
In this lecture you will know which material to get among:
Microphone High Budget (Pop Filter included)
Microphone Low Budget (Pop Filter included)
Mic Cover Foam (Optional)
Paid Editing Software (30-Day FREE Trial)
Free Editing Software
Lighting Equipment
Clip Microphone
Get ready for your fourth action item: Create an awesome structure for your course.
More on how to make an awesome course structure.
Preparing a high-quality content is key to make your course successful and well reviewed.
More on how to prepare a high-quality content for your course.
Explore three teaching style examples—showy, intense, and calm—and learn to discover your own natural teaching style by explaining topics to a friend, recording yourself, and avoiding imitation.
Here you will learn useful techniques on how to record and edit tutorials with Camtasia.
Time to record the course now! In the next videos you will get a series of tips to record your course the best way.
Tip 1: Start recording your course from the middle.
Tip 2: Only record when you are in a good state, having great energy and feeling inspired.
Tip 3: Make your course as much interactive as you can. And here's how.
Tip 4: Record videos in an inspiring environment. This tip is completely optional. It is just a plus that can help inspire your students to engage better in your course.
Tip 5: Maximize the students consumption of your course. Tips and tricks on how to do that.
Tip 6: Record videos of maximum 10 minutes to counter this attention span reduction issue. If you can make your videos in less than 5 minutes, that's even better!
Tips and tricks on how to make an epic promo video!
Learn from powerful promo videos that made courses become best-sellers.
Learn how to effectively publish your course on Udemy by optimizing all the Udemy features for future good sales. Part 1.
Learn how to effectively publish your course on Udemy by optimizing all the Udemy features for future good sales. Part 2.
Learn how to effectively publish your course on ClickFunnels by optimizing all the ClickFunnels features for future good sales.
Learn how to effectively publish your course on Teachable by optimizing all the Teachable features for future good sales.
Congrats! You've made it to the end of Part 1. By now you should have an awesome course created and published! Now time to make money with it! That's where Part 2 comes in.
In this Part 2 you are going to learn about:
Facebook Marketing (Facebook Ads)
Instagram Marketing (Instagram Ads)
YouTube Marketing (YouTube Ads)
LinkedIn Marketing (LinkedIn Ads, InMails, Message Ads)
Google Marketing (Google Ads)
Email Marketing (Cold Emails)
Here you will learn about the two possible paths of marketing your course:
Path 1: Create your YouTube and Telegram channels (Low Risk, High Effort)
Path 2: Spending on Digital Ads (High Risk, Low Effort)
The choice of your path and what to do next.
Discover how Facebook groups generate free targeted leads and build a community, using five-step strategy: research groups, engage, post daily, connect with responders, and move them to your subscriber list.
Learn Facebook advertising to grow your client list with interruption marketing and ETA, applying steps: design destination page, use power images, target your audience, set a budget, publish and optimize.
Craft a catchy ad headline by using a list of steps, a change, or a solved problem, and pair it with the ad copy and photo or video.
Configure budget, audience, and creative for Facebook ads by following steps—from adding a manager to scheduling—using location, age, language, interests, and behaviors to narrow targeting.
Master advanced Facebook ad targeting by creating a lookalike audience after you publish, using your email list with a guided form, then analyze data to optimize your strategy.
Choose a few high-quality, relevant tags instead of many to boost relevance and engagement, using words from your video title and even your name as tags.
Learn three tips to turn video views into sales: place a hook early, use an engaging card, and drive viewers to a free opt-in offer for remarketing.
Explore YouTube video creation marketing to boost followers, better positioning, and sales by mastering keywords, scripts, equipment, calls to action, and video placement.
Master powerful calls to action on YouTube by using the overlay button, the card, the subscribe now prompt, the link in the description, and the end screen in every video.
Explore four Instagram marketing strategies, including ads, posts, collaborations, and stories, to generate leads, drive conversions, and promote online course.
Leverage Instagram collaborations to reach a qualified audience and build trust with influencers. Follow the steps: follow, comment, DM, request collaborations or shoutouts, then use stories to grow your brand.
Discover LinkedIn benefits for professionals, access the Asian market via China exclusivity, build business connections, recruit through a talent funnel, and explore partnerships or revenue-sharing models.
Write LinkedIn articles about your day-to-day activities to build credibility, position yourself as an expert, and consistently guide readers toward a follow-up funnel.
Analyze niche competition to identify strengths and improve them. Ensure mobile ads display a phone number and use lead-friendly pages; follow Google guidelines and leverage Analytics in AdWords for insights.
Discover the do's and don'ts of cold email marketing, including personalization, brevity, a clear hook, and a single call to action that highlights the customer's benefits.
This course will teach you how to create and market a top-quality course, as well as build a successful online education business.
It is an action-based course, meaning that in each lecture I will ask you to take action on something specific, so that all the actions you take in the different videos will lead you eventually to create an awesome online course.
This course is structured in two parts:
Part 1 - Create your course
Part 2 - Market your course
In Part 1 - Create your course, you will take all the required actions and learn all the tips, tricks and techniques on how to create your course. This includes:
Make the list of the topics you can teach and/or are passionate about.
Find the topic that has the best product-market fit.
Get the best recording material according to your budget.
Make a great structure of your course.
Prepare your content.
Tutorial editing demo (Camtasia).
Make an epic Promo Video.
Publish your course (on Udemy, Teachable, or Clickfunnels).
In Part 2 - Market your course, you will learn many different techniques and tips on how to market your course. This includes:
Meta Marketing (Meta Ads)
YouTube Marketing (YouTube Ads)
Instagram Marketing (Instagram Ads)
LinkedIn Marketing (LinkedIn Ads, InMails, Message Ads)
Google Marketing (Google Ads)
Email Marketing (Cold Emails)
Now you just have one thing to do. Start the course and follow the steps. If you work hard and consistently you will get some great results in the end. Enjoy the process!