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Mailing List Magic
10 students

Mailing List Magic

A fun, friendly walkthrough for authors sharing the basics of creating, building and managing your own mailing list.
Created byToni Tesori
Last updated 5/2013
English
English [Auto],

What you'll learn

  • By the end of the workshop, you'll have a fully-functional mailing list, know how to encourage folks to join and understand how to send out relationship-building updates
  • In this course, you will learn how to create a mailing list, how to encourage readers to sign up, how to send out effective emails, how to encourage readers to interact with you and how to fit mailing list updates into your life.

Course content

6 sections • 24 lectures • 4h 31m total length

  • Introduction: Let's Get the Party Started!11:23

    • What all 6 lessons of Mailing List Magic will cover
    • The details of exactly how the workshop will…work
    • Note: The videos for the first lesson are actually a bit longer than I indicated in this intro video, but it’s because I’m actually doing what would be homework right along with you. Yay!

  • 5 Reasons Why Mailing List Rock (and 3 Myths Busted)13:20
    In this video:
    • What in the world is a mailing list? How do they work?
    • Why mailing lists are better than Facebook and Twitter (oh yeah, I’m going there)
    • Why you’re not a spammer and neither are your email updates
    • How you can easily fit a mailing list into your book marketing life (and still see your kids)
  • Mailing List Setup, Part 1: Signing Up for MailChimp15:53
    In this video:
    • Why MailChimp is the best mailing list provider for authors
    • What you’ll need to sign up for MailChimp
    • How to create your MailChimp account
  • Mailing List Setup, Part 2: Creating Your Readers List9:42
    In this video:
    • Create the MailChimp list our readers will join
    • Walk you through the List setup process
    • Explain the various form fields and what they mean
  • Mailing List Setup, Part 3: Designing Your Signup Forms23:04
    In this video:
    • Create the forms your readers will use to sign up for your mailing list
    • Walk you through the form setup and design process
    • Make signup forms and emails consistent with your personal “look”
    Homework: Design your MailChimp List signup forms (download a .zip file of the headers I made for you to use -- Headers below)
    Don't forget to download the Lesson 1 Checklist and Quiz to make sure you're staying on track :-)

Requirements

  • An author website (preferably Wordpress)
  • The desire to become a mailing list magician!
  • 30 minutes/week to build/develop your mailing list once the course is complete

Description

Your mailing list is your best book promotion tool -- period. That's right, a simple list of reader emails is even more effective than Facebook, Twitter or other social media flavor of the moment. 
Having a list of dedicated readers puts you in control of delivering information and updates directly to your readers' inboxes -- and we all know how often we check our email, right? 
If you're an author looking for the best way to communicate directly with your readers, you must have a mailing list. I'll show you how to set one up, attract readers to join and (gasp!) actually enjoy the whole process!

Now for all the deets:

  • The workshop contains six clear, concise lessons that will each take you around an hour to complete (depending on how speedy you are). You’ll be able to start and stop the lessons at your leisure, so you can knock the whole course out in two days or two weeks — it’s up to you.
  • The lessons are a mix of text, audio, video, examples and exercises. We’ll do our best to accommodate every learning style!
  • All of the goodies (videos, slideshows, exercises and resources) will be available online, ready for you to take on at your own pace.
  • We’ll be here, only an email away, to answer any questions that pop up and give you one-on-one advice, specific to your book and audience. We’re also considering a live chat/conference call for folks who prefer talking things out.

Who this course is for:

  • Fiction authors in charge of promoting their own work (indie/self-published or those with a small press)

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