MailerLite 2025: How To Do Email Marketing

What's your advantage in using this strategy?

• Its main goal is to recoup your advertising investment. You achieve this by making your offer to all potential customers who subscribe to your email list.

• It has nothing to do with complicated email sequences. This email marketing strategy works even if you have only 1 welcome email in your automated sequence!

>This Lecture Includes Downloadable Resource #1 — "Visual Map: How To Do Email Marketing With MailerLite (The 4 Phases)"

We'll set-up your free account on MailerLite — MailerLite empowers entrepreneurs & small business owners like you, with its free plan and the ability to have up to 1,000 subscribers.

Warning #1: Skip this video training if you already have a MailerLite account.

Warning #2: The strategy you'll learn in this email marketing course is independent of MailerLite. I used MailerLite because it's the best free option, but you can apply the strategy with any Email Marketing software you prefer in the future once you understand the strategy.

The key to your success:

The key to generating revenue with Email Marketing is to build an audience and make them offers. Don't worry if you don't have anything to sell yet — In this video training, I reveal 6 places where you can find what to sell through Email Marketing.

*One of these places is Udemy. You can sell your own digital courses just like I do, or you can also promote (as an affiliate) courses from instructors on Udemy.

>This Lecture Includes Downloadable Resource #2 — "6 Websites Where You Can Find Offers To Generate Income"

The secret to attracting potential customers:

Use bait — To reap the financial benefits of good Email Marketing, you must first add the emails of your leads into MailerLite. You do this by offering bait that is enticing to them.

There are nine types of "bait":

1. Guide/Report

2. ?

3. ?

4. ?

5. Free Trial

6. ?

7. ?

8. ?

9. Webinar

Advanced tip: Don't overthink your capture page. If you create a Lead Magnet like I teach you, you only need to use its title, its image, and a simple form. (Enjoy watching your potential customers subscribe to your email list like clockwork.)

>This Lecture Includes Downloadable Resource #3 — "9 Types Of Lead Magnets"

The power of questions:

The right way to create your Lead Magnet is by asking yourself two questions — In this video training, you'll be able to download a valuable resource with these questions.

By answering them...

You'll have created a list of possible Lead Magnets.

Note: When you create your first Lead Magnet following this two-question technique, you'll notice an increase in subscribers if you're already practicing Email Marketing...If you're new, you'll feel the thrill of achieving a high conversion rate (from clicks to subscribers) on your first attempt!

>This Lecture Includes Downloadable Resource #4 — "Visual Map: How To Create A Lead Magnet" (Serves As An Idea Booster)

>This Lecture Includes Downloadable Resource #5 — "Example Of How To Create A Lead Magnet" (Get inspired with an example)

>This Lecture Includes Downloadable Resource #6 — "Practical Exercise: How To Create A Lead Magnet" (Answer Two Easy Questions)

The easiest & fastest way to create your Lead Magnets is using Canva & ChatGPT.

Canva gives you many options for creating valuable documents that you can use as Lead Magnets in your Email Marketing campaigns. Here's some options you have when using Canva to create your Lead Magnets:

1. Presentation

2. Graphic

3. Infographic

4. Poster

5. Graphic organizer

6. Brochure

7. Comic

8. Worksheet

9. Report

10. Storyboard

11. & many more!

>This Lecture Includes Downloadable Resources #7 & #8 — "Examples Of Lead Magnets Created In Canva" (One is called "10 Email Marketing Tips For Beginners", the other is called "How To Do Facebook Ads Correctly")

The 3 elements of a landing page:

1. ?

2. ?

3. ?

Watch this lecture to discover what they are.

Limiting your landing page to these three elements simplifies things for you... It also significantly increases the number of potential customers that subscribe to your email list,

While reducing the cost you pay for each.

>This Lecture Includes Downloadable Resource #9 — "Template: Landing Page In MailerLite" (Discover The 3 Elements In This Resource)

>This Lecture Includes Downloadable Resource #10 — "Example: My Landing Page In MailerLite" (Serves As A Guide To Assist You)

If I gave you a camera...

Could you record a video and sell me something?

A "Video Sales Letter" does just that.

It's a promotional video that serves the same function as a salesperson in your business — Generating sales.

As you'll discover in this training, your VSL doesn't always need to include a person; it can be as simple as a voiceover with a white background and black text.

In this advanced video training...

You'll learn how to create a promotional video to drive sales. (You'll know exactly what to say, word for word, second by second... Thanks to the downloadable resource.)

>This Lecture Includes Downloadable Resource #11 — "Script: 'What to Say in Your VSL'" (You'll Also Be Able to Watch My Own VSL As An Example)

Here's the secret of the thank you page:

Its primary goal should always be to recover your investment. It's easy to recover the money you invest in advertising to get potential customers into your email list:

Watch this training to learn how.

In this video,

I'll teach you a simple change that you can apply from today onwards to all your thank you pages (...To get sales even before they open the first email in your Email Marketing campaign!)

>This Lecture Includes Downloadable Resource #12 — "Template: Thank You Page in MailerLite" (It Resembles The Landing Page We Created Before)

>This Lecture Includes Downloadable Resource #13 — "Example #1: My Thank You Page in MailerLite" (See How I Do It)

>This Lecture Includes Downloadable Resource #14 — "Example #2: Another One Of My Thank You Pages in MailerLite" (See Another Example Of How I Do It)

What's the most important Email in your whole Email Marketing campaign? In this video training you will learn the answer & how to create it.

This type of Email gets the best results.

It also offers a special opportunity to communicate your offer or your message to everyone on your email list.

And BEST OF ALL:

When you download the resource that comes with this video training, you'll have a clear example of how to maximize the profit potential that this Email represents for your business.

>This Lecture Includes Downloadable Resource #15 — "The 3 Part Email Template" (Use This Resource To Craft ALL Email Marketing Emails You Will Ever Write!)

How to invest $1 dollar a day in a Facebook ad:

Imagine this,

You log into your MailerLite account...

And notice a plus sign next to a number. Let's say +17.

So you feel the excitement of seeing that today you've added 17 new potential customers to your Email Marketing campaign — Thanks to a single ad you can create on Facebook.

(...This ad works with just $1 dollar a day!)

If you want to see your MailerLite account fill up day-by-day with the emails of your potential customers...

Then it's important that you launch this type of ad which promotes your Lead Magnet allowing you to start capturing leads and make your business grow faster than ever.

>This Lecture Includes Downloadable Resource #16 — "Template: Facebook Ad" (Discover The 6 Components Of An Ad)

>This Lecture Includes Downloadable Resource #17, #18 & #19 — "Example #1, #2 & #3: Facebook Ads by Alex Ramirez" (Learn Something About Curiosity & Have Multiple Examples That Fast-Track Your Email List Building Efforts)