MailerLite Classic for Writers

Name: MailerLite Classic for Writers
Rating: 5.0 (5 reviews)

Sending emails with confidence.

Created byJudy L Mohr

Last updated 4/2022

English

What you'll learn

Learn how to customize sign-up forms and email templates to match your chosen branding.
Design an email sequence for new (or pre-existing) subscribers.
Understand your legal obligations under GDPR and CAN-SPAM.
Get some ideas for newsletter content and "leader magnets".

Course content

11 sections • 28 lectures • 3h 2m total length

Introduction4:32
Welcome to the MailerLite Classic for Writers course.
Email marketing is the best tool that writers can use to market their books, as it gives you a direct line to your fans, without all the filtering that happens on social media and other channels. MailerLite is one of the few providers that offers email management to writers for free.
In this course, you will learn how to set up and customize your MailerLite, so it fits within your banding.
This particular course is intended for those who signed up for MailerLite accounts PRIOR to March 22, 2022. These users will be using the MailerLite Classic system (which has a green menu bar across the top of your screen). If you signed up for MailerLite AFTER March 22, 2022, then you will want to enrol in the MailerLite for Writers (2022 Interface) course, also found on Udemy.
I can't guarantee that people will sign up for whatever it is you have on offer. And I can't tell you how to grow a list to a reasonable size. But if you follow the steps laid out in this course, you will have a fully functional system, so you can send your emails with confidence.
Disclaimer: This course is an independent course and is not affiliated with MailerLite in any way. It's just me showing you how MailerLite works.

Struggling with Account Approval?4:13
If you are struggling with the account approval process on MailerLite, this lesson is for you.
Those who already have an approved account, feel free to skip this lesson.
MailerLite Dashboard Tour4:10
Take a quick tour of the MailerLite dashboard. We will discuss the nitty-gritty of using the various components in future lessons.
MailerLite Account Settings8:17
It's time to ensure that our default settings are properly configured for our accounts. There are multiple locations for the various different settings. In this lesson, you'll learn where all the settings are hidden.
Email Groups4:26
You need a "group" in configured in your system as sign-up forms assign subscribers to groups. In this lesson, I'll show you how to configure groups for your account.

Branding and Images6:28
Learn how to pre-load your branded images into MailerLite.
Unsubscribe Settings8:43
Customize your unsubscribe forms to incorporate your branding.
It might seem silly to set up the way people leave your list before we've developed ways they can join your list, but this is one portion of the system that is set-and-forget.
Subscribe Settings (Double Opt-in for API Integrations)4:51
Configure your double opt-in email and confirmation page to include your branding. This is for any external integrations that you have connecting to your list.
A downloadable worksheet has been provided so you can record your settings for consistency of branding.

Integrate Forms onto Your Website0:53
Adding Forms to Self-Hosted WordPress Sites9:45
If you have a self-hosted WordPress website, this lesson is for you.
Adding Forms to Free WordPress Sites6:29
If you have a FREE website from WordPress.com, this lesson if for you.
Adding Forms to Weebly Sites3:46
If you have a Weebly website, this lesson is for you.
Adding Forms to Wix Sites3:34
If you have a Wix website, this lesson is for you.
Squarespace and Other Integrations2:44
If you want to connect your MailerLite to sites like Squarespace or Book Funnel, then this lesson is for you.

Creating a Campaign (The Basic Email)9:45
It's time to start creating emails and learning how to sent emails out to our lists. Let's start with just the basic email.
Branding in Emails11:57
Our emails are part of our brand, so it's important to design an email template that fits within that branding.
Learn about some of the email elements that you can take advantage of for your branding.
A downloadable PDF has been included, so you can record your default settings.

Ideas for Newsletters3:56
Get some ideas on what you might include on your newsletters. Even new writers who are still pre-published have things they could share.
Ideas for Leader Magnets5:20
Get some ideas for leader magnets (the free giveaways that one might use to entice people to sign up to your email list).
Newsletter Frequency4:03
Exactly how often you send our your newsletters will be a personal choice based on your own schedules. But according to a survey from 2021, over 70% of people who answered the survey said that weekly was too often.

Automations and Email Sequences7:12
Time to look into some of the more advanced features within MailerLite, starting with automations and email sequences.
Fancy Landing Pages (Sites)6:31
For those who are on a free website, you might want to take advantage of the landing pages feature within MailerLite to create some fancy sign-up forms for your books, containing additional information about your book and about yourself.
RSS Campaigns7:57
If you have a blog, you will want to send blog announcements to your list. This lesson will show you how to send out an RSS campaign that will automatically alert subscribers of new blog posts.
Teams and New Users4:30
To change your login emails for your MailerLite account, you need to create a new user with that other email. This lesson takes you through the steps involved.
Domain Authentication (Self-Hosted Only)4:22
If you are self-hosted, AND you have the ability to edit your DNS record, then you might want to authenticate your domain.

Requirements

It is assumed that all students have a MailerLite account.

Description

Email marketing is without a doubt one of the best ways that a writer can market their books. You get a direct line into your fans' inbox and you don't run the risk of your social media post never been seen because of changing algorithms. So, that email list is an important component to a writer's platform.

But most writers can't afford to pay $100s of dollars for an email distribution system.

MailerLite is one of the few providers out there that currently offers email distribution management for free to writers, including the ability to have email sequences, multiple sub-groups on your lists, fully branded forms, and forms that can be integrated and embedded into your website. And these are only just some of the features available to those on the free plans.

Learn how to customize the sign-up forms and email templates to match your chosen branding.
Discover how to design an email sequence for new subscribers.
Learn about your legal obligations under GDPR and CAN-SPAM.
Get a few ideas on what you might use as a "leader magnet" or as newsletter content.

This course assumes that you already have a MailerLite account that was created PRIOR to March 22, 2022, using the MailerLite Classic system. But maybe you just aren't sure what to do with it or how to set it up fully so you can use it.

Let's get started and build the tools needed to take advantage of email marketing.

(NOTE: If you created your MailerLite account AFTER March 22, 2022, then this course will contain information that does not match the interfaces that you have available.)

Who this course is for:

This course is designed for writers who are intending to use MailerLite for their email newsletters and other email marketing. This course takes writers through the finer points of the MailerLite system, incorporating consistent branding on sign-up forms and email designs. Discover a few added tricks that writers might find useful.

MailerLite Classic for Writers

What you'll learn

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Course content

Introduction1 lecture • 5min

Module 1: Initial System Setup4 lectures • 21min

Module 2: Incorporating Branding (The Basics)3 lectures • 20min

Module 3: Subscription Forms1 lecture • 24min

Module 4: Integrate Sign-up Forms into Websites6 lectures • 27min

Module 5: Designing Emails2 lectures • 22min

Module 6: The Legal Stuff1 lecture • 10min

Module 7: Newsletter Content & Leader Magnets3 lectures • 13min

Module 8: Managing Lists1 lecture • 9min

Module 9: Advanced Features5 lectures • 31min

Requirements

Description

Who this course is for: