MailerLite for Writers (2022 Interface)

Before you sign up for a MailerLite account, there are a few quirks of the MailerLite system that you need to be aware of. This lesson takes you through the quirks of the sign-up process and provides tips on getting account approval.

Those who already have an approved account, feel free to skip this lesson.

Take a quick tour of the MailerLite dashboard. We will discuss the nitty-gritty of using the various components in future lessons.

It's time to ensure that our default settings are properly configured for our accounts. There are multiple locations for the various different settings. In this lesson, you'll learn where all the settings are hidden.

You need a "group" in configured in your system as sign-up forms assign subscribers to groups. In this lesson, I'll show you how to configure groups for your account.

Learn how to pre-load your branded images into MailerLite.

Customize your unsubscribe forms to incorporate your branding.

It might seem silly to set up the way people leave your list before we've developed ways they can join your list, but this is one portion of the system that is set-and-forget.

Configure your double opt-in email and confirmation page to include your branding. This is for any external integrations that you have connecting to your list.

A downloadable worksheet has been provided so you can record your settings for consistency of branding.

Customize your sign-up form to incorporate your branding.

A downloadable PDF has been provided so you can record your settings.

If you have a self-hosted WordPress website, this lesson is for you.

If you have a FREE website from WordPress.com, this lesson if for you.

If you want to connect your MailerLite to sites like Book Funnel, then this lesson is for you.

If you have a website hosted on Wix or Weebly, this lesson is for you.

It's time to start creating emails and learning how to sent emails out to our lists. Let's start with just the basic email.

Our emails are part of our brand, so it's important to design an email template that fits within that branding.

Learn about some of the email elements that you can take advantage of for your branding.

A downloadable PDF has been included, so you can record your default settings.

Learn about your legal obligations for email marketing as dictated by various laws from around the world.

Get some ideas on what you might include on your newsletters. Even new writers who are still pre-published have things they could share.

Get some ideas for leader magnets (the free giveaways that one might use to entice people to sign up to your email list).

Exactly how often you send our your newsletters will be a personal choice based on your own schedules. But according to a survey from 2021, over 70% of people who answered the survey said that weekly was too often.

It is important to occasionally clean out your email list of those emails that you are unable to send emails to, whether they have unsubscribed or if they are bouncing.

Time to look into some of the more advanced features within MailerLite, starting with automations and email sequences.

For those who are on a free website, you might want to take advantage of the landing pages feature within MailerLite to create some fancy sign-up forms for your books, containing additional information about your book and about yourself.

If you have a blog, you will want to send blog announcements to your list. This lesson will show you how to send out an RSS campaign that will automatically alert subscribers of new blog posts.

If you are self-hosted, AND you have the ability to edit your DNS record, then you might want to authenticate your domain.