Mailerlite for Content Creators

Email marketing is one of the leading forms of sales converting channels for brands. MailerLite is one of the fastest growing email marketing platforms. Dive into the world of inbox marketing in this course while using all FREE tools. We will walk through account setup, marketing best practices, and implementation lessons to get your email marketing strategy off the ground.

Course Objectives

• The basics of email marketing and building a solid brand image via email messaging

• How to setup a scalable Mailerlite account

• How to utilize the main FREE features on ML

• How to connect ML to other FREE tools to build your marketing funnel

Who This Is For

• This course is for anyone who wants to learn about the free features of MailerLite and how to setup a new account with marketing best practices from day 1.

• There is an emphasis on email strategy for content creators, digital product sellers, and service providers.

Prerequisites

• A brand or business and product ideas

• Website domain with email account at that domain

• Ideal email subscriber audience in mind

Implementation Plan

Baked into the course are a series of activities that will help you complete an overall project of setting up your email marketing strategy and starting to send emails:

• An active, fully compliant email marketing account

• A mailing list lead magnet and lead generation source

• Overall email marketing strategy to execute

• Strategy for AI-assisted campaign writing

• Your first completed email campaign and automation setup

• A simple, scalable sales funnel centered around email automation

Resources & Templates

• Canva graphic templates

• No to low-cost resource checklist

• Lead generation checklist

• UTM tracking template (for analytics)

• AI prompting checklist

• Sales funnel setup checklist

• Analytics dashboard