Mailerlite for beginners

Name: Mailerlite for beginners
Rating: 4.5 (41 reviews)

Email marketing made easy

Created byBarb Drozdowich

Last updated 10/2018

English

What you'll learn

Understand why to have a mailing list
Understand why to send out newsletters to subscribers
Understand all the best practices and legalities around the topic of communicating by email
Add subscribers to lists one at a time or by importing from another location
Learn to set up an email opt-in confirmation and welcome email
Create subscriber groups and segments
Take advantage of all the Admin functions Mailerlite offers to make your life easier
Learn to navigate Mailerlite like a pro
Harness the power of science to supercharge your newsletters
Learn to create 4 different types of newsletters and capture the attention of subscribers
Learn to create popup subscription forms that look professional and convert
Learn to create custom landing pages that attract subscribers to join
Learn to connect your website or blog to Mailerlite for seamless addition of subscribers
Create powerful and free email automation emails
Learn how automated emails can engage and retain your subscribers
Learn to read the reports and understand how to connect with your readers

Course content

1 section • 20 lectures • 3h 33m total length

Introduction & Agenda4:33
Learn about your instructor Barb and find out what content the course covers.
Introduction7:56
Learn all about the What and the Why of newsletters and mailing lists
Newsletter and Mailing List Legalities10:52
All electronic communication is covered by laws by all major countries. This video explains what rules email marketers - or senders of newsletters - need to pay attention to.
Overview of Mailerlite9:03
This video is an overview of the platform - features and benefits - the costs as well as creating a new account. The homework for this video is to open a brand new account on Mailerlite.
Admin Functions 18:47
Administration functionality is often overlooked when an account is first opened - resulting in the user fighting against the program in many cases. Following the instructions on this video, set up part of your Admin functions for your particular settings.
Admin Functions 215:05
This video is the second of two videos that walk through the various admin functions that are available on Mailerlite. Your homework is to finish setting the Admin functions on your account following the instructions on the video.
Mailerlite dashboard7:05
Many people waste time stumbling around a new unfamiliar program. This video provides an overview of Mailerlite helping orient the user as to what is where.
Campaigns - What does the Science Say?6:46
Many experts will tell you what to say in an email but I feel that only you know your industry. This is the first of two videos about how to create content based on what science tells us about reading behavior - especially reading behavior on electronic devices like cell phones.
Campaigns 114:45
This is the first video on the creation of a campaign - or a newsletter. After this initial run through is watched, practice creating a couple of sample newsletters to reinforce what you have learned.
Campaigns 211:46
This second campaign video covers material in a bit more depth. Again - once you have absorbed the information from the video - apply it to the creation of a few more sample campaigns.
Campaigns 314:41
This video is the third campaign video. It explains the lesser used types of campaigns such as A/B splits, Auto-resend and RSS Campaigns. For homework, create sample campaigns that walk through these various types of campaigns.
Campaigns 410:19
This last campaign video covers the lesser used functions of Templates, the Beta Drag and Drop as well as Recent emails. All these functions have their place and with practice, you will work many of these into your 'bag of tricks!'
Subscribers14:50
This video explains how to create lists, groups, segments and add new subscribers in a variety of ways.
Forms - Popups18:34
This video explains how to create popup subscriber forms using the various templates available on Mailerlite. For homework, create a popup form that we'll use shortly when we learn how to integrate Mailerlite with a website.
Forms - Landing Pages8:47
This video describes the process of creating a stand alone landing page using the templates available from Mailerlite. For homework, play with a number of the landing page templates and put together some sample landing pages.
Forms - Embedded forms5:26
This video explains how to create embedded forms to collect subscriber information from a website. For homework, create an embedded for that can be used in the next video.
Forms - Integration10:29
This video explains how to connect your Mailerlite account with a website. We look at the automatic connections offered by Mailerlite to various types of websites and also talk about using code and plugins to connect the functionalities. For homework, if you have a website, put the functionality in place to connect your Mailerlite account to your website.
Automantion14:59
Automation in Mailerlite is truly a delight. With it's visual organization, the creation of an automation series of emails is fairly intuitive. For homework, create some sample welcome notes to sent out to your subscribers.
Reports13:35
This video helps you understand the type of information available to users of Mailerlite. What information is available and how to use it is covered in common English and in a manner that everyone can understand.
Bonus: Conclusion & Freebies4:45
We bring this information to a close in this video. I also mention other places to find help or resources going forward.

Requirements

You need a computer (PC or Mac) and a desire to send a newsletter
No need for a Mailerlite account as that set up is part of the course

Description

If you sell a product or offer a service, you should also have a mailing list. It’s the best way to get information out to your audience, share offers, and turn enthusiastic fans into paying customers. People who have signed up for your newsletter are already interested in what you have to say and are much more likely to pay attention to what you have to offer than if they stumble across an ad on social media.

Once you start collecting email addresses, you’ll want to sign up for a newsletter service that can send customized emails to multiple people at a time.

In “Mailerlite for Beginners,” you’ll learn all about one of the simpler newsletter services, Mailerlite. Your instructor, Barb Drozdowich, will walk you through the steps from how to navigate the dashboard, how to create a campaign (a newsletter), how to create signup forms, and more.

Barb is an author and consultant who has been teaching for more than two decades and is an expert at explaining technology in easy-to-understand language. She has published 18 books, runs 8 websites, and has more than 50 videos on YouTube.

When you sign up, you’ll have immediate access to 19 videos that cover everything you need to know to get started, such as:

The legalities you need to know about (opt-ins and opt-outs, what the GDPR is and what it means for you)
How to set up your account
Managing your subscribers
How to create a campaign and send out a newsletter
How to run reports to see what percentage of people are opening your emails and clicking on the links within your newsletters

You’ll also get plenty of resources for more information and support once the course is over.

Learning something new can feel overwhelming, but it doesn’t have to be. Sign up and start connecting with your potential customers today!

Who this course is for:

Anyone wanting to use email marketing to grow a business or hobby
Anyone wanting to grow a following online and grow their email list
This course is perfect for those who struggle a bit with technology and like to be shown how to use new programs